Did you know that more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years?
Or that 85% of the US internet audience watches videos online?
What these stats let us know is that real estate video marketing is no longer a luxury.
In fact, it’s no longer optional.
Leveraging real estate video marketing is a crucial strategy for agents to employ in order to grow their business.
Real estate video marketing is not only a great way to get more eyes on your content, but also connect with your audience and leads on a deeper level.
So you can ultimately increase your conversion.
Today, we’re going to take you through the top 3 real estate video marketing trends of 2017 and beyond and show you exactly how to generate more leads and build trust-driven relationships in your community.
Let’s get into it!
Gone In 60 Seconds
While video marketing might be on the rise, our attention span is not.
Nearly two-thirds of consumers prefer video under 60 seconds.
Does this seem restrictive?
It’s not. This is actually good news for you.
You don’t have to create a 10 minute+ video to attract viewers or get traffic.
Your leads want you to communicate value in an upfront and entertaining way.
Short and sweet.
What this means…
Save the listing videos for your real estate website and use short, easily consumable videos to promote your services on social media.
Try starting with one of these simple topics:
- Neighborhood Videos
You don’t even have to narrate these! Think about scrolling through Facebook, how often do you actually watch a video with the sound on? Let your visuals do the talking and do a quick neighborhood tour.
- Business Profiles
Collaborating with other local leaders is always great!
Not only will you be providing information for your area, but you’ll also gain access to a whole new audience by providing video that these local professionals can use to market their business as well.
- 1 Minute Market Updates
Market reports are boring!
Keep things interesting with a quick video highlighting the major updates for your area.
- Buyer and Seller Tips
Videos like these will never go out of style.
You can choose one simple buyer or seller tip and make a 1-minute video on it.
Publish just one of these on Facebook, Instagram, Youtube (or all three!) each week and you’ve got yourself an awesome series.
- Instagram Stories
If you’re active on Instagram, you should absolutely be taking advantage of the stories feature.
Like Snapchat, the story features on Instagram encourages real-time engagement along with the sharing of your real-time photos and videos.
You’ll also unlock many branding opportunities with this and can use some fun filters to promote your page and business to your audience.
You can create buzz around new listings, show teasers, and overall give a behind the scenes look into your daily life.
You can also see what accounts have viewed your videos and follow-up with them after.
Real Estate Video Marketing: Quantity vs. Quality
The major thing that holds back agents from creating videos is resources are:
And these three things are all related.
If you have the money you can purchase the equipment and you can learn to use your new toys when you have the time.
Really though, you can start making videos right now with your android or iPhone.
And you can make a lot of them.
That’s why we suggest starting with quick videos and sharing them on social media.
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Yes, this will still take time, but you’ll be spending time and money to invest in content marketing no matter what.
So why not invest in real estate video marketing?
Here are some topics you can film and upload right from your smartphone:
1. Answer questions for your audience
Do you handle a lot of out of town buyers?
How often do you work with new buyers?
Are you comfortable and experienced working with investors?
All of these people have different needs and desires! Your real estate video marketing ideas should center around answering questions they have.
2. Make Community Videos
Most of the content online is not hyper-localized content.
Think about it:
Does your local news network do a good job of covering local events online?
You should make real estate marketing videos around local events happening in your region.
3. Videos That Shorten The Sales Cycle
How often do you get those “come list me” calls?
If you want more of them, you should try making agent introduction videos.
During these videos, focus on providing value and educating your viewers.
4. Buyer Consultation Videos
You should record your buyer consultation presentation.
Not only will this make you practice it harder…
…but people who see the presentation online will trust you more.
Nearly half of people surveyed found that online videos were the most trusted source of information.
5. Listing Consultation Videos
All of the information above also indicates that you should put your listing videos online!
6. Local Amenities Tours
Did you know Yelp is the 138th most popular website in the US?
People love to discover information about local amenities and you can easily create real estate marketing videos about those amenities.
For example, where should you get coffee when moving to Dallas, TX?
I’m sure you could create an awesome video around that! And it’d be great for sharing on social media.
7. Conduct School Interviews
School ratings impact 91% of home purchases according to Realtor.com.
Can you create impactful videos reviewing the pros and cons of various school districts?
Maybe you can even interview certain teachers or principals…
These videos will certainly attract attention online of those researching where they want to live.
8. Local Event Coverage
Are there art fairs happening in the areas you’re farming?
If so, take video and photos next time you’re there!
Then, use a program like Magisto to make a video of the event. You’ll now be able to market the neighborhood with your attractive looking videos online and link back to your website through the description and video annotations.
9. Top 10 Lists
Do you remember those Top 10 lists the newspaper used to put out?
You can create your own Top 10 lists with other local business owners!
This will expand your network among business owners…
…And give you great real estate video marketing content.
10) DIY Home Ownership Tips
Finally, there is nothing like DIY tips to attract the attention of online video watchers.
You can give away tons of actionable tips about fixing up a home that you’re about to sell or just have purchased!
Going Live in 3…2…1
Live video streaming can add even more authenticity to your marketing and help you control how your business is perceived in the digital world.
If you like using Instagram stories, you can use its live video feature as well, but we recommend starting with Facebook.
Even after your livestream is complete, it will remain on your channel and will continue to attract organic views and engagement.
And if you’re still saving up for camera equipment, this is an easy strategy to incorporate with your smartphone as you get comfortable in front of the camera.
Video is the best resource you have for successfully growing your real estate business and getting qualified leads.
And I guarantee that you’re leaving money on the table by not including it in your marketing plan.
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