The ocean is not a silent world.
A Scientific Playlist of the Amazing Sounds in Our Oceans - Next Big Idea Club Read More
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We started the Next Big Idea Club because we wanted a better way to discover and interact with today’s great writers and thinkers.
We are all hit by a tsunami of content options every day – never in human history has there been so much to read, watch, forward, swipe and winky-face. Over 600,000 new books are published every year. On YouTube, 300 new hours of video are uploaded every second. Where do you even start?
At the Next Big Idea Club, we believe you start with the people behind the ideas : writers, both established and up-and-coming, who engage, inspire, and motivate readers to make changes in their lives and the world.
Neuroscientists, historians, biologists, economists, journalists, psychologists, entrepreneurs … Next Big Idea Club authors come from a wide range of backgrounds. What they all share is a love of discovery, of investigation and exploration, and equally important, a love of communicating their stories and insights in entertaining, memorable ways.
So do we. We are believers – we think that the right book, the right speech, the right new habit, the right insight on what makes us tick, the right cautionary tale or clarion call or I-just-can’t-take-it-anymore rant — even the right tidying tip — at the right moment, can be life-changing.
Our goal is to make sure that everyone has access to these transformative ideas, and to nurture a community to discuss and build upon those ideas—both with each other and directly with the authors themselves.
Nature counts in cities—in fact, it may count more.
An Ecological Engineer Designs the Naturalist City for Our Digital Age - Next Big Idea Club Read More
Creativity is the engine for innovation.
5 Creativity-Boosting Mindsets That Anyone Can Use - Next Big Idea Club Read More
Transitioning out of a career is a lot like falling out of love.
The 5 Most Common Sources of Career Frustration—and How to Land Your Best Job Yet - Next Big Idea Club Read More
Our world is at the precipice of a radical and fundamental change.
How to Prepare for the Imminent AI and Biotech Revolutions, According to a Leading Futurist - Next Big Idea Club Read More
Is refrigeration a blessing?
The Pleasures and Perils of Living on a Refrigerated Planet - Next Big Idea Club Read More
The science, technology, and medicine that could change grieving.
How to Grieve: Simple, Forgotten, and Fringe Prescriptions for Bearing Loss - Next Big Idea Club Read More
Play is an instinct.
How Playing Games Shaped Our Species - Next Big Idea Club Read More
Whether you are white or Black or some other race, this is history you should know.
The One Statistic about America’s Racial Wealth Gap that Says It All - Next Big Idea Club Read More
Unreasonable people are indispensable.
The Extraordinary Story of Free Speech in America - Next Big Idea Club Read More
Companies want AI, but business leaders fail to engage.
5 Reasons Every CEO Needs to Get Comfortable with AI - Next Big Idea Club Read More
A brand should stand for many things, not just one.
How to Make Your Business the Obvious Choice for Customers - Next Big Idea Club Read More
Addiction has an imaginal component that needs to be considered.
A Psychiatrist Breaks Down the Top 5 Myths About Addiction - Next Big Idea Club Read More
Apathy is eroding our democracy.
How to Save Democracy When You Don’t Know Where to Start - Next Big Idea Club Read More
Five new books for ambitious women who want to transform existing habits, routines, and mindsets into ones that can compete in a world designed for men.
Career-Building Playbooks for Women i… Read More
Human stories matter in the age of AI.
How to Maintain Moral Authority Over AI Technology - Next Big Idea Club Read More
At first, breakthrough ideas are loved by few and hated by many.
The 5 Qualities of Hugely Successful Start-Ups, According to a Venture Capitalist - Next Big Idea Club Read More
Don’t believe everything the textbooks say.
Why RNA Could Answer Biology’s Greatest Mysteries - Next Big Idea Club Read More
Our DIY society is crushing women and their families and communities too.
How Women Became the Invisible Glue Holding America Together - Next Big Idea Club Read More
Social prescribing helps us rethink sickness.
New Horizons in Medicine: Why Art, Service, and Nature Might Be What the Doctor Orders - Next Big Idea Club Read More
If you’re stuck, open your eyes to better.
How to Create Your Dream Life, According to Google’s First Chief Innovation Evangelist - Next Big Idea Club Read More
Widen your life with vitality and deepen it with meaning.
5 Practical Habits for Reviving Your Zest for Life - Next Big Idea Club Read More
We all need a piazza.
How to Build a Society that Is Local, Cultivated, and True - Next Big Idea Club Read More
Passion and persistence pay off.
Life Lessons From American History’s Most Daring Explorers - Next Big Idea Club Read More
7 books for celebrating and contemplating America this 4th of July.
Consider These Fresh Takes on American History During Tonight’s Fireworks - Next Big Idea Club Read More
America is in a permanent state of adolescence.
How a Zigzag, Small-Town, Cross-Country Trip Revived Hope for a United America - Next Big Idea Club Read More
Yuppies were superficial, but they weren’t trivial.
From Joke to Zeitgeist: How Yuppies Created America as We Know It - Next Big Idea Club Read More
The right to dissent is fragile.
How We Can Use Our Constitutional Power for the Good of Democracy - Next Big Idea Club Read More
Bracket your day with two essential questions.
What Would Ben Franklin Do? 5 Life Skills of This Great Thinker - Next Big Idea Club Read More
Maggie Jackson's live Q&A with the Next Big Idea Club about her latest book, Uncertain: The Wisdom and Wonder of Being Unsure.
Q&A with Maggie Jackson: The Hidden Power of Being Unce… Read More
Introducing the most promising, must-read nonfiction titles scheduled for release in September of 2024!
The Next Big Idea Club’s September 2024 Must-Read Books - Next Big Idea Club Read More
Modern money is debt.
These Seven Historic Banking Deals Shaped the Fate of Finance - Next Big Idea Club Read More
Toxic companies drive women out.
5 Ways the Economy is Stalling Women’s Careers - Next Big Idea Club Read More
This technology in terms of its capability will reach superhuman levels.
Bill Gates Says Superhuman AI May Be Closer Than You Think - Next Big Idea Club Read More
Grief is trauma, and science can help you through it.
5 Spiritually Healing Properties of Scientific Wonder - Next Big Idea Club Read More
Individual choices and actions really do make a difference.
A Pulitzer-Prize Winning Journalist on How to Solve Our Planetary Garbage Problem - Next Big Idea Club Read More
Reality TV broke the rules.
The Fun, Scandalous, Powerful Truths Hidden in Reality TV’s History - Next Big Idea Club Read More
From breaking down to breakthrough.
Conquer Your Goals with This Career Guide for Ambitious Women - Next Big Idea Club Read More
By 2045, we will reach the Singularity and expand our intelligence a millionfold.
What Merging with AI Could Mean for Humanity, According to Futurist Ray Kurzweil - Next Big Idea Club Read More
Play the infinite game.
The Founder of Whole Foods Shares His Recipe for Success - Next Big Idea Club Read More
Widening highways doesn’t fix traffic.
The Surprising Social Costs of American Highways - Next Big Idea Club Read More
Every person should be a climate person.
Hit This Easy Button on Living Climate Consciously - Next Big Idea Club Read More
We are about to see a real revolution in world-class learning.
What Khan Academy’s Founder Thinks About AI in Education - Next Big Idea Club Read More
Pain is necessary for growth—especially in relationships.
A Psychotherapist’s Guide to Falling—and Staying—in Love - Next Big Idea Club Read More
Consciousness refuses to be canceled.
A Leading Investigator of Consciousness on the Mysteries of Existence - Next Big Idea Club Read More
Juneteenth is a day of celebration—but also a day to reflect on the harsh realities of yesterday and today, and envision a better society for tomorrow.
Juneteenth Is Here—Celebra… Read More
Don’t be a frenemy.
Build a Better Social Network Using These Laws of Connection - Next Big Idea Club Read More
Proximity trends build on each other.
Why “Proximity” Business Innovations Mean Big Upgrades to Your Daily Life - Next Big Idea Club Read More
Poverty, Inc. hurts the poor.
The Dark Reality of Poverty as a Big Business in America - Next Big Idea Club Read More
The “win-win” fallacy is part of the bigger issue of corporate gaslighting.
We Pay for the Damage, They Keep the Profit: How to Change Modern Business - Next Big Idea Club Read More
Psychedelics are back in a big way.
The Outlaws of Psychedelic Research Revolutionizing Modern Medicine - Next Big Idea Club Read More
Everything you know about happiness is a lie.
Counterintuitive Secrets for Learning How to Live a Happy Life - Next Big Idea Club Read More
The 160,000-year-old school hidden in plain sight.
AI is No Match for This Ancient Skill-Building Strategy - Next Big Idea Club Read More
We are at risk of losing our innate ability to read others.
Judge People Effectively and Accurately Using Personality Science - Next Big Idea Club Read More
Working as a calling has both upsides and downsides.
Feel Like Your Job is a Waste of Time? Here’s How Others Found Meaning - Next Big Idea Club Read More
Don’t follow your dreams—follow the opportunities.
5 Conventional Career Tips Women Should Avoid - Next Big Idea Club Read More
Persuading anyone to change their beliefs about something fundamental to their identity is the same as asking them to change their community.
A Personal Journey From White Nationalism to Ant… Read More
The wild is a miraculous healer.
Ignite Your Senses with the Rejuvenating Power of Nature - Next Big Idea Club Read More
Grant was a master of capturing championship moments.
A Life of Mastery: Honoring the Greatness of Sports Journalist Grant Wahl - Next Big Idea Club Read More
Fearlessness is the highest form of Good Energy.
How the Mysteries of Metabolism Hold Answers to Lifelong Health - Next Big Idea Club Read More
How to rewire your subconscious.
Be Your Best Self with These 5 Proven Neurohacks - Next Big Idea Club Read More
Silk, in all its wonderful varieties, is a global story.
Silk Changed History–and It Might Change the Future Too - Next Big Idea Club Read More
Liberating ourselves has to start inside our own minds.
How to Build Unshakeable Confidence in a Sexist World - Next Big Idea Club Read More
Evil has no synonym.
A Timeless Biography of the Dark Side of Human Nature–as Told Through the Devil - Next Big Idea Club Read More
Knowing patterns of defensiveness really matters.
Advice From Married Psychotherapists on Overcoming Insecurity - Next Big Idea Club Read More
History changes as the times we live in change.
A Luminary Historian Reconsiders Ideas of Race, Politics, and Identity - Next Big Idea Club Read More
Our theory of the universe may need rewriting.
A Physicist Looks at the Universe’s Most Confounding Puzzles - Next Big Idea Club Read More
These drugs are for your brain, not your gut.
Are the New Weight-Loss Drugs Legit? Don’t Trust Your Gut, Trust This Science - Next Big Idea Club Read More
The fall of Roe has affected every state in America, even those that protect the right to abortion.
What a Post-Roe America Looks Like - Next Big Idea Club Read More
The outdoors is the single best antidote against toxic ageism.
Putting the Science of Aging to the Test in a Life Full of Adventure - Next Big Idea Club Read More
It is possible that our ability to be educated can be improved.
Why Education Should Be Humanity’s Central Focus - Next Big Idea Club Read More
The hype is outpacing the science.
The Trippy Science of Psychedelics as Medicine - Next Big Idea Club Read More
Without further ado, the two can’t-miss reads of Season 23 are…
The Next Big Idea Club’s 2 Official Selections for Season 23 - Next Big Idea Club Read More
Struggle and mistakes make our brains grow.
Find Joy in Numbers with This Diverse, Proven Approach to Learning Math - Next Big Idea Club Read More
Let go of the end, relish the middle.
Following the Artistic Process from First Glimmers, Through Crisis, to Triumphs - Next Big Idea Club Read More
If you understand the stress cycle, you can disrupt it and live bigger.
5 Scientifically Proven Ways to Reset Your Stress Response - Next Big Idea Club Read More
Choose curiosity.
Access the Wisdom of Those Around You with These Tried-and-True Communication Techniques - Next Big Idea Club Read More
Plan for Future You.
Apply Google’s Unique 5-Step Approach to Boost Your Productivity - Next Big Idea Club Read More
Prehistory isn't just the story of human evolution.
The Complicated, Problematic, Thrilling Search for the Origin of Our Species - Next Big Idea Club Read More
We do not live in unusually polarized times.
The Story of How Modern Crime Fighting Began in New York City Will Astonish You - Next Big Idea Club Read More
Examine the alternative suspects.
How a Renowned Economist Defends Himself From Manipulative Data - Next Big Idea Club Read More
Desperate times spawn desperate measures.
5 Lessons From the Room Where Presidents Decided History - Next Big Idea Club Read More
Apply your mindset to achieve burnout immunity.
5 Strategies That Fortify Your Mind Against Burnout - Next Big Idea Club Read More
Language is a portal to time travel.
How Voices Live On in Those Left Behind - Next Big Idea Club Read More
Microskills build upon each other.
5 Small Skills That Conquer Huge Goals - Next Big Idea Club Read More
Understanding our way of being is crucial for inclusive leadership.
Why So Many Organizations Get Stuck Implementing DEI - Next Big Idea Club Read More
How did a mountain that was once considered suicidal become one that thousands of people could climb relatively safely?
How to Avoid a Traffic Jam on Mount Everest and Other Secrets of the C… Read More
This Mother's Day, use these books to remind the moms in your life that they are stunning, impressive, and deeply appreciated.
Remind Your Mom How Incredible She is With These 8 Books - Next… Read More
U.S. corporations have tremendous power in our society and economy.
A Behind-the-Scenes Chronicle of Lobbying’s Rising Influence Over American Politics - Next Big Idea Club Read More
We will never adequately support caregivers until we change how we see caregiving.
The Hidden Power of Accepting Caregiving - Next Big Idea Club Read More
Aspire to be a selfless superstar.
What This CEO Wishes He Knew When He Was Young and Floundering - Next Big Idea Club Read More
Shift happens. And it’s happening faster all the time.
5 Secrets to Bold, Fast, and Essential Business Transformation - Next Big Idea Club Read More
None of this works without empowerment.
The 5 Qualities of Exceptional Customer Service - Next Big Idea Club Read More
Introducing the most promising, must-read nonfiction titles scheduled for release in August of 2024!
The Next Big Idea Club’s August 2024 Must-Read Books - Next Big Idea Club Read More
Just over 2 percent of physicians in the U.S. are Black women.
A Black Physician Exposes the Racism in Healthcare - Next Big Idea Club Read More
Thanks to these authors, enjoy a deep dive into the worlds of our wild neighbors.
These 5 Books About Animals and Nature are Just Asking to Be Read Outside - Next Big Idea Club Read More
What we do next makes a huge difference.
5 Decisions Everyone Will Have to Make as Climate Change Intensifies - Next Big Idea Club Read More
These books will help you better understand the wars currently unfolding around the globe.
7 Books for Understanding Today’s Global Conflicts - Next Big Idea Club Read More
Big businesses and states are on the same team.
How Today’s American Capitalism Undermines Democracy - Next Big Idea Club Read More
Gravity represents the thread that connects us all together.
A Theoretical Physicist on the Mysteries of Gravity - Next Big Idea Club Read More