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Paint Word Pictures
2022-12-06 13:30
Paint word pictures that let the customer experience the benefits. “Wake up tomorrow, with no boss! You can spend the day with your family or on the golf course… there's nobody… Read More
Start A New Tradition This Holiday Season
2022-12-03 14:00
(NC) It’s that time of the year again: we pick out greeting cards, maybe take a family photo, and open up that box of unique decorations and ornaments.Other favourite traditions may in… Read More
Focus On The Benefits
2022-12-02 14:00
When was the last time you bought a car? Did you really NEED a car? I mean, REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. No… Read More
Follow Up With Customers
2022-11-30 14:00
How would you like to increase your sales by more than 50 percent? There's really an elementary tactic that you can implement… follow-ups.Chances are, prospective customers aren't goi… Read More
Who Is The Audience For Your Models?
2022-11-29 20:26
Personally, I enjoy researching a new project almost as much as building it. Not only do I get information about the real thing which directs the building process, but it's interesting to le… Read More
Improve Your Offer
2022-11-29 20:22
If you're a marketer, your number one concern is customers. You've probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potent… Read More
Life Safety Considerations
2022-11-28 14:04
Orangeville, ON (Harold Doan and Sons Ltd.) The life safety code covers a wide range of situations. Many of them are straightforward and sometimes common sense. But there are some issues you… Read More
2022-11-25 14:03
Orangeville, ON (Caroline Davis) Every new subscriber to MarketingProfs‘ newsletter who writes to describe their reasons for signing up receives a personalized response from Ann Handle… Read More
Always Exceed Expectations
2022-11-24 14:01
Orangeville, ON (My Corner Office) Always under promise and overdeliver. Don’t promise what you might not be able to do. That would make you a liar. Is that the way you want to be know… Read More
Maximize Your Planning And Priorities
2022-11-23 14:04
Orangeville, ON (James Doan) Keeping your day organized is often just a matter of getting everything laid out in an easy-to-follow manner. Plan tomorrow today and put your plan in writing. T… Read More
Trust Is A Two Way Street
2022-11-22 14:01
Orangeville, ON (My Corner Office) You may be a skillful, effective employer but if you don’t trust your personnel and the opposite, then the chances of improving and expanding th… Read More
5 Reasons You Need To Call Us
2022-11-21 14:07
Orangeville, ON (Harold Doan and Sons Ltd.) While door hardware and security isn’t the most glamorous topic, it is our goal to get it promoted to the “Useful and Necessary”… Read More
Reminiscing With A Scrapbook
2022-11-20 14:31
Orangeville, ON (James Doan) Everyone has photographs and bits and pieces of their lives that they would like to preserve. Scrapbooking is an excellent way to do this. You will not have to l… Read More
Know Your Skills And Strengths
2022-11-17 14:02
Orangeville, ON (My Corner Office) There are many cases of small retailers trying to be something they are not. Can a 5,000 square foot hardware store be like Home Depot? Not for long. Great… Read More
The Art Of Bundling
2022-11-16 14:04
Orangeville, ON (James Doan) Every month, I get a bill from my satellite TV provider. I see a $3.00 “Digital Service Fee” added to my channel package, and I question having to pa… Read More
Pull Your Readers With A Quote
2022-11-15 14:08
Orangeville, ON (My Corner Office) You are composing an article for your website or newsletter. You think of a clever observation, a snappy metaphor or a penetrating insight. Don’t let… Read More
A Local Business
2022-11-14 14:01
Orangeville, ON (Harold Doan and Sons Ltd.) It should be obvious to anyone that locksmithing is a very local business. Even in a world of mergers and acquisitions, there has never been a suc… Read More
Deliver Results Not Just Solutions
2022-11-11 14:06
Mono, ON (Adam Jones) The competition to be the chosen supplier of services for the available customers is fierce. Businesses are unsure which suppliers will provide the best service. Custom… Read More
You Can Be Seen As An Expert
2022-11-10 14:03
Orangeville, ON (My Corner Office) Stay leading edge in your business through ongoing reading, training and development. Offer ideas, advice and questions that prompt your customers to take… Read More
Effective Content Marketing
2022-11-09 14:02
Orangeville ON (James Doan) There was a time when a great website was key. As the internet developed, email marketing became an important addition. Today, you have to make sure your aud… Read More
Accurately Report Study Results
2022-11-08 14:11
Orangeville, ON (My Corner Office) Last month I was surprised to run across this on a sales page: “With 8 of 10 Canadians doing the majority of their shopping online these days…… Read More
The Ultimate Guide To Deadbolts
2022-11-07 14:03
Orangeville, ON (Harold Doan and Sons Ltd.) A deadbolt lock cannot be moved to the open position from the outside except by rotating the lock cylinder with the key. A deadbolt can be either… Read More
Inspire A Love Of Reading In Your Children
2022-11-05 19:46
Orangeville, ON (Jason Mead) If your child is showing little interest in reading, there is hope. Sometimes moms and dads have to get sneaky, but you can still turn your child into a reader… Read More
2022-11-04 13:06
Basically, upselling is asking customers to purchase more expensive services or add-ons, to generate more revenue. You can use upselling techniques like marketing more profitable services or… Read More
Getting Noticed Is Not An End In Itself
2022-11-01 13:05
Orangeville, ON (My Corner Office) You might have heard marketing experts recommending that you ramp up the emotionality of your headlines and blog posts. This can include casting overheated… Read More
Door Closers In Dufferin County
2022-10-31 13:01
Orangeville, ON (Harold Doan and Sons Ltd.) Given the range of weather conditions in Dufferin County, it is important to have properly working door closers on your wood or metal doors in all… Read More
Creative Fun For A Dreary Day
2022-10-30 13:06
Orangeville, ON (James Doan) What are some fun ways to spend time together when the weather outside is dreary? There are all kinds of inexpensive ways to spend time with your kids. Reading a… Read More
Separation Anxiety In Your Pet
2022-10-30 04:22
Mono, ON (Adam Jones) Pet separation anxiety manifests itself in different ways. Some can be destructive or choose to disturb your neighbours with a fit of loud barking and whining. They may… Read More
Promote Your Business
2022-10-28 13:05
Orangeville, ON (Jason Mead) So you’re starting a small business. You figured out what you wanted to sell or do and went out and got it all set up. Now all you need is for someone to b… Read More
What Are Your Goals?
2022-10-26 13:04
Orangeville, ON (James Doan) There are seven reasons why you need to have goals. To give direction to life To make sure we are the one choosing the direction of our life — not oth… Read More
Our First Line Of Defence
2022-10-24 13:02
Orangeville, ON (Harold Doan and Sons Ltd.) Law enforcement and security experts know that criminal trespass is the fastest growing crime today. Less than one quarter of all property crimes… Read More
4 Steps To Writing An Attractive Headline
2022-10-19 13:02
Orangeville, ON (James Doan) Whether it be an email subject line or a blog or social media headline, or a headline for a letter or a postcard, laying the foundation for a strong headline is… Read More
The Ultimate Green Halloween Hacks
2022-10-17 01:14
(NC) What colour comes to mind when you think of Halloween? If it’s a bold shade of orange, it’s time to start thinking green. But don’t get spooked out by being an environ… Read More
2022-10-14 13:02
Orangeville, ON (Caroline Davis) Generating rapport with any individual or group you hope to win over involves three strategic elements. First, you must understand their worldview. What do t… Read More
Get Your Customers Involved
2022-10-13 13:01
Orangeville, ON (My Corner Office) This is another way to create a fun environment. Set up an area in your shop where customers can test your products with the assistance of a trained staff… Read More
What Makes An Effective Website?
2022-10-12 13:01
Orangeville, ON (James Doan) There are countless websites out there. Very few actually pull their weight and get results. Effective website design is not easy. If it was, every business that… Read More
Activate Your Reader’s Curiosity
2022-10-11 13:08
Orangeville, ON (My Corner Office) “Did you ever wonder…..” It doesn’t matter how you go on after this opening. You would be hard pressed to find any readers who wou… Read More
Master ProSeries Rekeyable Padlocks
2022-10-10 13:05
Orangeville, ON (Harold Doan and Sons Ltd.) Master Lock introduced the ProSeries® product line in 1992. This included both Weather Tough® and High Security, iron shrouded, rekeyable… Read More
Is ‘Beta’ Better?
2022-09-30 13:21
Mono, ON (Adam Jones) At first it might seem that the concept “minimum viable product,” is a flawed concept. It sounds as if the manufacturer is trying to produce the l… Read More
Free Tax Help For Small Business Owners
2022-09-27 13:05
(NC) If you’re a small business owner, you have a lot to keep up with when it comes to balancing the books and filing your taxes. Fortunately, there are resources you can take advantag… Read More
Common-sense Home Security Tips
2022-09-26 13:05
Orangeville, ON (Harold Doan and Sons Ltd.) Is it just me, or do we spend more time worrying about the safety of our computers these days than the safety of our own homes? You’ve… Read More
Preparing To Attend A Scale Model Show
2022-09-25 16:27
Orangeville, ON (James Doan) Part of the fun of scale modelling is the chance to attend a model show. You will find many others who share an interest with you and this is an opportunity… Read More
Can Good Food Help Kids Learn Better?
2022-09-24 13:01
(NC) Food insecurity is harmful to children, leading to absenteeism, trouble concentrating and lower grades and outcomes. It’s hard to believe there are children in our wealthy country… Read More
2022-09-23 13:03
Orangeville, ON (Caroline Davis) Last week, exasperated by words or acronyms in my marketing reading that I didn’t know, I started a list. In one day, five expressions sent me to Googl… Read More
Always Study Your Competition
2022-09-22 13:05
Orangeville, ON (My Corner Office) Know and respect your competition’s strengths and weaknesses. You can then position yourself to be thoroughly different. Don’t go head-to-head… Read More
Let Your USP Power Your Sales
2022-09-21 13:01
Orangeville, ON (James Doan) A unique selling point defines your company’s unique position in the marketplace. It should get at the heart of your business. It must define the value you… Read More
How To Bring Your Gardening Indoors
2022-09-18 19:20
Orangeville, ON (James Doan) While all plants are quite apt to prosper indoors, they do need more or less the same conditions to grow as outdoor plants do. These conditions are a good s… Read More
Keep Garbage In Its Place
2022-09-17 19:13
Orangeville, ON (Jason Mead) There is nothing worse than seeing garbage blowing down the street of your neighbourhood, or finding broken shards of glass at the local swimming hole where chil… Read More
Ask For Advice
2022-09-15 13:06
Orangeville, ON (My Corner Office) Occasionally meet with someone who knows nothing about your business and tell them about your challenges. Ask their advice and then listen. They will ask t… Read More
7 Steps To A Better You
2022-09-14 13:01
Orangeville, ON (James Doan) What does it take to be a cut above the rest? Here are some of the things you can think and improve on that should be enough for a week. 1. Know your purpose Are… Read More
Live The Life You Want To Live
2022-09-10 19:09
Mono, ON (Adam Jones) “You know, there are two good things in life, freedom of thought and freedom of action.” by W. Somerset Maugham. This is an amazing and powerful quote that… Read More
Around The House – Fall Clean-up Tips
2022-09-10 13:04
(NC) As the cooler weather hits and the garden growing season ends, getting your home organized inside and out is a must. Here are some easy fall clean-up tips: For the yard, trim back overg… Read More
Share The News
2022-09-08 13:03
Orangeville, ON (My Corner Office) Send photocopies of your articles or news coverage to your customers and prospects. You can even include them as attachments to your emails. Share it on yo… Read More
Be Open To Others’ Viewpoints
2022-09-07 13:04
Orangeville, ON (James Doan) What’s the hardest thing about marketing? Being able to put yourself in someone else’s shoes. It’s difficult to appreciate viewpoints we don&rs&hell…Read More
3 Ways To Simplify Getting Keys Copied
2022-09-05 13:01
Orangeville, ON (Harold Doan and Sons Ltd.) I have seen over the years just how often the supposedly simple act of getting a key copied has caused frustration and countless trips to various… Read More
Avoid These Foods To Keep Your Pet Healthy
2022-09-03 13:34
(NC) Thousands of pets swallow toxic household products every year, resulting in poisoning or choking. What many people don’t know is that certain types of human food can also cause se… Read More
2022-09-02 13:04
Orangeville, ON (Caroline Davis) You are preparing to promote your products and services. You should have a very specific picture of your ideal customers in mind. Be careful not to signal th… Read More
Create An Atmosphere In Your Shop
2022-09-01 13:05
Orangeville, ON (My Corner Office) From store lighting to free popcorn, great retailers know that customers who feel comfortable will do two things: They’ll stay longer and spend more… Read More

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