|7 Ways to Drive Organic Website Traffic from Instagram [Information]|
Let's get to the main point, Do you use Instagram as a platform to grow your online presence? Want to know how to use it to generate organic traffic to your website? must read all the below information. and have a nice day.
It is the first and the most important thing among all. you must have an appealing profile that users love to follow. Keep appropriate profile image. If you are a small/medium business, it is good to keep your brand logo as a profile description. It is the only room on the platform, where you can place live links. So, never miss placing your website, conversion link in the profile description. If you will have an appealing profile, more users will like to follow you.
Share High-Quality Images:
Basically, Instagram is a photo-sharing platform. Users expect to see High-Quality photos/images on their feed. Many marketers do the mistake by uploading Low-Quality images on their profile. It genuinely creates bad impact on users, makes sure you have uploaded the High-Quality images/photos and used proper filters.
Use Videos Creatively:
A video is the most engaging content type on social media platforms. Instagram lets you record 3 to 60 seconds video and share on the platform. You can creatively use this feature to get the maximum brand exposure and engagement. Make sure you are posting the videos that users love to see and share. How to videos, promotional and discounts, tips & advice, greetings, and celebrations are some of the types of videos users love on Instagram. Once you post the video on the platform, make sure you have targeted the right audience to get the maximum views and response.
Add Right Hashtags:
Your Followers are going to see your every post. But using right hashtags gives you an opportunity to get the notice for thousands of users who are not following you.Try to add the hashtag that describes the images/photos you have shared. There are several hashtags in every industry drives the best result in your industry and use that in your post description. It is not good practice to add lots of hashtags in the post. The standard practice is to add 6-9 hashtags per post.
Be Active and Engaging:
If you really want to grow the audience on the Instagram, you have to be active and engaging. Posting the image and using proper hashtags is not enough. You need to be active and engaging with the community all the time. You can follow the person/brands sharing the same interest, comment or like their posts and most importantly reply to the comments on your posts. You've to be active to identify what interest the most to your target audience and engage the community via those posts.
Post Multiple Time in a Day:
Majority webmasters post once or twice in a day. But, there is nothing wrong posting multiple time in a day. I would recommend this tactic to enhance the audience engagement. There are lots of Instagram users all across the world and users from different regions prefer using Instagram on a different time. Posting multiple time I a day will give you an opportunity connect the audience all across the globe. That will naturally result into enhanced reach and engagement. This tactic will also help you identify the best time to post when your targeted audience will be active on the platform. That also helps you get the better response from the audience.
Having Strategy is Must:
Now, we know certain tactics to organically enhance the audience reach on Instagram. But, just like other social media platforms if you won't have a proper strategy for the Instagram, you won't be able to get the desired result. Make sure you have done proper planning prior applying any of the above tactics. You also need to know the performance analytics for each post you made. Instagram is going to introduce its native analytics soon, till then you can use different third-party analytics to measure the performance of your posts. That will help you identify who your audience is and figure out what they expect from you. Once you know that you can not only increase the followers but also can close lot more leads through Instagram.
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