2018-08-03 12:56
If there is one thing that we can safely say about SEO, it is that it never remains stagnant. With every year that passes by, there are new trends that emerge, and there are others… Read More
Blog Directory > Internet Blogs > SEO & SEM Blogs > Digital Prosperity seo-and-sem Blog >
Digital Prosperity Blog
blog.jdrgroup.co.uk
Tags:
marketing
study
presence
business
lead
spring
traditional marketing
takeaways
applegate
dublin
The JDR Group Digital Prosperity Blog: learn about SEO, Social Media, PPC, Mobile Marketing and Conversion Rate Optimisation
2018-08-02 15:41
What comes next after launching a website? We frequently get this question from business owners who wish to build their online presence. The answer to this question is plain and sim… Read More
2018-08-01 10:29
The face of marketing has changed dramatically over the years, making it difficult for businesses to know what works today and what doesn’t. Business directories like Kompass… Read More
2018-07-31 13:42
Compared to a decade ago, web design has become much easier and more accessible, allowing almost all businesses to have a stylish website in their quiver of promotional arrows for a… Read More
2018-06-20 12:48
Traditional Marketing
Traditional Marketing, also widely known as Outbound Marketing, is highly recognisable and is something each and every one of us comes across everyday. It i… Read More
2018-06-18 09:49
This case study is from a local, family-run building design company who approached us looking for a marketing company to help them to generate their own leads and enquiries. Their m… Read More
2018-06-04 09:29
Often, before starting work with a business, we'll do a full audit of their current situation, including website traffic, Google rankings, social media presence, domain authority, a… Read More
2018-05-21 08:22
Last week myself and our MD, David Roberts, were in Dublin for HubSpot's EMEA partner summit. Hosted at Croke Park, this annual event brings together the t… Read More
2018-05-16 15:59
Do you feel like your business has reached a plateau is terms of sales and enquiries? If so, it might be time to bust out the feather duster, take out the trash and have a well over… Read More
2018-05-14 08:44
This case study is from the professional services sector - a small, specialist firm of consultants. The background of the business was a group of partners that had performed a manag… Read More
2018-05-10 11:45
What Is A Target Market?
Traditionally, when business owners come to research their customer base, the typical term used is “Target Audience.” It's important to reach… Read More
2018-05-09 15:14
Understanding your clients is important. As a business owner, you, of course, know that in order to sell a product you need to know who's buying the product so that you can target t… Read More
2018-05-08 15:35
If you’ve had a meeting with us, if you’ve had a proposal from us you may be considering taking the plunge and working with JDR Group – to have us become your outs… Read More
2018-05-01 10:30
Google AdWords is a brilliant online advertising platform that many businesses take advantage of. The biggest benefit being that it allows smaller companies to compete with the bigg… Read More
2018-04-30 15:01
In 2016 we met with a specialist welding company (machinery, tooling & welding services). They had been using SEO as their only real marketing channel (other than word of mouth)… Read More
2018-04-30 13:55
As a business owner, you're under constant pressure to make a profit. You want a steady flow of customers and you know that you can achieve this through marketing. However, when you… Read More
2018-04-26 15:05
This example comes from an international automotive racking manufacturer who already had an effective website, and had some of the biggest names in the industry as customers. They s… Read More
2018-04-25 11:16
This case study is from a client who came to one of our events two years ago. Based on the information they received at tat event, they decided to engage us firstly to develop their… Read More
2018-04-24 14:51
If you've created a piece of content, you are going to want to see it have a positive impact on your business. You don't want to see content that you have worked hard on go to waste… Read More
2018-04-23 08:12
Over the course of 14 years we have worked on hundreds, even thousands of marketing campaigns - ranging from traditional outbound campaigns (telemarketing, direct mail, events etc)… Read More
2018-04-21 12:28
HubSpot is the marketing leading sales and marketing software platform for small businesses. While not the ideal fit in every single case, for the majority of business owners we wor… Read More
Case Study: Machine Manufacturers Go From 10 Leads A Month To 125, Generate £8m+ In Sales Pipeline
2018-04-21 08:54
This case study comes from a specialist machine manufacturer who sell products worldwide and wanted to improve their digital/online presence, to compliment the sales they achieve th… Read More
2018-04-20 14:07
Inbound marketing can sometimes come across as being useful only to knowledge-based, industrial, B2B businesses but that is not the case. There are tons of Inbound Marketing tactics… Read More
2018-04-16 15:56
A blog aims to inform its readers by giving a high quality, ethical, and valuable insight into your company's product or service, and overall brand. They help build credibility, and… Read More
2018-04-12 09:56
Many businesses fall into the trap of forgetting about their AdWords campaign once they’ve spent the time setting it up. Many people believe that the initial work when creatin… Read More
2018-04-11 13:31
Email marketing is often overlooked by many, especially by small to medium sized enterprises. However, what business owners do not realise, is that this method of marketing is an ex… Read More
2018-04-10 14:13
Regardless of what you may have heard or what your perception of it may be, email marketing is as important for businesses today as it ever has been. In fact, according to Hubspot… Read More
2018-04-09 15:50
The world of inbound marketing is forever changing and every day new statistics, trends and discoveries are being made. These help shape the future for inbound marketing and allow m… Read More
2018-04-02 09:30
YouTube is a great resource that every business can make use of, however, if you don't know the rules you may end up doing more harm than good. As a platform designed around content… Read More
2018-03-29 10:08
We live in an ever evolving digital world, and the technological progression we have witnessed throughout the last decade or so is quite phenomenal. Evidently, many have seen some… Read More
2018-03-27 11:03
In this modern and hectic world we live in, people are extremely busy bustling and dashing around. A lot of us live tireless lives, whether it be commuting to work, taking the child… Read More
2018-03-26 10:12
Content marketing and social media go hand in hand. Social media is really the best way to promote and distribute your content. With billions of daily users, you're sure to find a p… Read More
2018-03-23 16:21
Inbound marketing is a completely different outlook on not just your marketing, but your entire business. Adopting this strategy involves a change in mindset of both the company and… Read More
2018-03-22 10:45
2018-03-21 14:13
Google AdWords is and has been a successful advertising platform for many businesses. However, there are so many businesses I see advertising on it that are simply just wasting mone… Read More
2018-03-20 15:07
An eCommerce website has many additional benefits and challenges compared to a brochure or information website. They allow a business to make sales with much less personal involveme… Read More
2018-03-16 17:11
If you own a business that offers a certain set of products or services, you are going to try to market those services, whether you realise it or not. For years now, people have see… Read More
2018-03-12 17:14
Influencer marketing is where brands and businesses use other people (influencers) to increase their exposure in the hopes of increasing revenue. Influencers tend to be specialists… Read More
2018-03-06 15:20
No matter which industry your business falls under, no matter what scale you’re working on, and no matter what budget you’re working with, Internet Marketing is a must… Read More
2018-03-05 14:46
It’s pretty common nowadays to land on a website and be greeted by a form of some kind. The question I ask is how often do you actually submit a website form? Website forms ca… Read More
2018-03-02 14:50
In this instalment of Inbound Marketing Discussions, we're going to look at trends and talk about if you can use them in your digital marketing campaigns.
As a business, your job i… Read More
2018-03-01 15:27
Search Engine Optimisation, otherwise known as SEO, is a modern online marketing strategy with the aim of improving organic search engine rankings. This means appearing on the first… Read More
2018-02-28 12:38
I'm going to start today with a powerful quote... "If you can't measure it, you can't improve it”. Just take a few seconds to let that sink in and really think about what that… Read More
2018-02-27 10:25
This week we're continuing our inbound marketing discussions by talking about the Attract stage of the inbound methodology, and more specifically, the best types of content you can… Read More
2018-02-26 17:05
2018 is now in full swing, meaning there is not a better time for your business to start implementing all of the latest social media marketing trends.
The power of social media mar… Read More
2018-02-23 11:20
Imagine you've slaved away making a superb video on one of your keywords to help your business generate new leads. You've uploaded it to YouTube and yet it doesn't appear in the sea… Read More
2018-02-22 12:46
Inbound marketing is all about achieving the strongest, most trusted leads that your sales team can use to form relationships and achieve deals. One of the most useful features of a… Read More
2018-02-21 12:32
Most companies are slowly starting to recognise that currently they can't afford to not actively participate in online marketing. Not too long ago, a large portion of B2B companies… Read More
2018-02-20 10:48
The importance of creating content to your SEO cannot be understated. Simply put, you are not reaching your full SEO potential if you aren’t creating content. However, while i… Read More
2018-02-19 17:26
When a visitor lands on your website your end goal is for them to take action, whether it be a website purchase or a service enquiry. You may not think it but the actual layout of y… Read More
2018-02-13 12:32
Images are a vital part of your SEO and you won’t find many websites without them. In fact, most websites will have images on most if not all of their pages. We live in a worl… Read More
2018-02-12 17:26
Since the dawn of the internet and the age of SEO, keywords have sat high at the top of a mountain. They have been paramount to any SEO campaign and the number one focus. Many busin… Read More
2018-02-10 11:25
Search Engine Optimisation is one of the lengthier marketing strategies, and admittedly requires a lot of time and commitment in order for it to be a worthwhile project. However, an… Read More
2018-02-09 11:26
Let’s take it back 7 years to 2011 where SEO manipulation is at its peak. Companies around the country were using ‘Black Hat’ SEO tactics to get the best results p… Read More
2018-02-08 11:59
Internet giant Facebook is altering their beloved news feed algorithms. At the moment Facebook aims to find and display content the user will find relevant and insightful, whereas t… Read More
2018-02-07 14:16
Search Engine Optimisation (SEO) is the process of taking your website and making changes to it that will help make it a perfect candidate for particular search terms. A search term… Read More
2018-02-02 15:51
It's 2018, and deciding whether your business should have a website or not is a no-brainer, right? Most will assume the answer is always yes. The answer should always be yes. Theref… Read More
2018-02-01 10:30
As you may have guessed from our other articles, web design is not easy. There is a lot of thought that goes into the process, not to mention time and money. With all the important… Read More
2018-01-31 16:45
We live in a society where people expect excellence, especially where customer service is concerned. People like to vent their annoyance online in the form of online reviews and soc… Read More
2018-01-30 11:00
Technical SEO saw a dip in the past as new exciting methods came to the forefront of search engine marketing but in recent years it's been making a major come back. This is thanks t… Read More
2018-01-29 15:46
For the last number of years, page speed has been a clear and solid ranking factor in Google's algorithm for desktop searches. Now, Google is looking at introducing this in mobile s… Read More
2018-01-26 10:15
Google AdWords can work absolute wonders for any business when managed correctly. It’s a rare sight now not to find a business that hasn’t ever tried their hand at Googl… Read More
2018-01-25 16:14
JDR have just become a HubSpot Platinum Partner and I wanted to take this opportunity to just explain a little bit about what that means and show off a little bit about this achievem… Read More
2018-01-23 12:14
Generating sales online isn't rocket science. In fact, selling items online is easier than marketing them in store. We live in a society where time is precious. People would much ra… Read More
2018-01-22 17:24
A conversion is the practice of a lead 'converting' into a customer, whilst monitoring and understanding how your visitors interact with your digital campaigns and overall online… Read More
2018-01-19 11:04
When building a website it's important to consider both the design and the functionality of the website. Both will play a big role in portraying the way you will be seen by your tra… Read More
2018-01-18 10:35
As we start the new year of 2018 it comes the time where we start reviewing the previous year gone by. This is even more important when you review your year from a business perspective. Re… Read More
2018-01-17 14:46
We are over 2 weeks into the new year now so hopefully, you're back into the swing of things. Many businesses this year are going to be revitalising their websites and revamping the… Read More
2018-01-16 10:40
Now that we are all just about settled into the New Year, it is probably a good time to further discuss what content marketing trends you should be expecting in 2018.
Following on from Pa… Read More
2018-01-13 11:45
Your website's visibility can be compared to footfall traffic outside a shop in the town centre. As a rule, the more visible you are, the greater the likelihood of customers investi… Read More
2018-01-12 09:40
2017 was a great year for website design. There were many innovations regarding both visuals and technology. Now, as a new year begins, it's a great time to look to the future and m… Read More
2018-01-04 14:00
When the internet first came about, websites could only be made of text and hyperlinks. Now though, it is difficult to find a website that doesn't include at least a single image. T… Read More
2018-01-03 13:00
Can you believe it? 2017 has already come to an end! It has been a big year for SEO with many different rising trends. There has been the rise of Accelerated Mobile Pages (AMP) when… Read More
2017-12-28 15:45
Content Marketing has been well established for a little while now and is a strategy that has been adopted by many companies all over the world, ranging from a wide variation of ind… Read More
2017-12-27 10:15
Curated content is a huge part of the social web as we know it - in fact, it's virtually impossible to scroll through your personal news feeds without seeing it in one form or anoth… Read More
2017-12-22 10:20
Quick question, when you're in need of information where do you go to find it? I can guarantee that the vast majority of people will perform a quick Google search. Right, so what's… Read More
2017-12-21 11:15
We are now in the final stages before Christmas. Businesses will start to wind down for the year while business owners and employees look forward to the festive season. After Christ… Read More
2017-12-20 13:30
Websites have a lot of variety, both in design and purpose. You could have a brochure site to raise brand awareness, you could have an ecommerce site to sell your product or you cou… Read More
2017-12-19 15:50
You've heard about it, you know plenty of marketers are infatuated with it, but at the end of the day what is marketing automation?
Any respectable digital marketing expert will te… Read More
2017-12-18 17:21
A lot of businesses that are investing in marketing these days probably have a blog. The amount that do has certainly grown over the last couple of years. However, although a lot of… Read More
2017-12-15 09:49
Being a small business in a vast sea of bigger fish can be a difficult journey at times. There are plenty of small businesses that fail and fall by the wayside due to their lack of… Read More
2017-12-14 11:21
Previously, marketing tactics would be the same no matter what kind of business you were running. You'd put an advert in a newspaper, create a video Ad for television or hand out fl… Read More
2017-12-13 11:46
Launching a new website is often a painful process. It can often take longer than you expect and anticipate and once you have finally pushed the button and put the brand new shiny w… Read More
2017-12-12 14:11
You may be wondering how on earth you are going to convince your team about the power of inbound marketing? If this is the case, keep reading.
Inbound marketing is a completely dif… Read More
2017-12-07 14:47
Every business needs to focus on two things in order to grow and develop: generating new leads alongside retaining existing customers. As long as you maintain a high level of servic… Read More
2017-12-06 11:45
Marketing automation is a tool that more businesses are seeing the potential in every day. Hubspot reported that businesses using marketing automation to nurture leads received a 45… Read More
2017-12-05 10:19
What Is Marketing Automation?
Marketing Automation technology and software helps to streamline repetitive marketing tasks to increase productivity and efficiency within both the… Read More
2017-12-04 11:23
We live in a world where trust is everything. If someone feels they’ve lost trust in your business they will simply take their business somewhere else and find a competitor to… Read More
2017-11-30 09:46
Once upon a time, Search Engine Optimisation consisted of putting keywords into key areas that Google would look for. You could essentially use black hat SEO to spam Google with key… Read More
2017-11-29 12:18
Over the years, Accountancy firms as a whole have massively broadened their horizons through the ever expanding digital world, especially in terms of marketing their services.
Tech… Read More
2017-11-28 09:45
Many business owners fall into the irresistible trap of believing that SEO is a "quick fix" to help your business bag dozens more online sales. As nice as this sounds, this aspirati… Read More
2017-11-27 17:00
Twitter has long been one of the most popular Social platforms across the globe since its launch in 2006. Many use the platform for both personal and business use. Since Twitter's i… Read More
2017-11-23 09:21
Online marketing is the modern day equivalent of a shop front window. Without online marketing your business will grow stale and miss out on vital opportunities. Choosing a reliable… Read More
2017-11-22 14:42
When trying to improve the traffic your website receives, many business owners will rely heavily on SEO. This is completely understandable as researching the topic for even a few mi… Read More
2017-11-21 14:28
There are a number of important factors to consider when creating a website. Two of the main factors are the actual design and the content on the site, but which is more important?… Read More
2017-11-20 12:16
We’ve got to that time of the year again where people are gearing up and starting to prepare for Christmas. Not only are consumers doing this but businesses are now starting t… Read More
2017-11-17 17:21
In the ever evolving world of online marketing and Search Engine Optimisation, time stops for no one. Some of you may be reluctant to accept the change, despite the fact that with a… Read More
2017-11-14 11:01
Christmas is a very important time for an eCommerce website. Consumers are looking for presents to buy and competition is at its fiercest. So it's crucial that you take advantage an… Read More
2017-11-13 15:15
Depending on the industry you're in and what product or service you provide, Christmas could either be a really good time for sales for you, or a real dry patch.
For those in the r… Read More
2017-11-10 13:45
Producing content can be a struggle. Sometimes you might find yourself rambling on or that you can't stop typing and your fingers are running out of steam! However, there are other… Read More
Subscribe to Digital Prosperity
Get updates delivered right to your inbox!