2017-11-09 16:39
If your business currently invests in marketing activities you will understand how important it is that your marketing is successful. The last thing you want is for your current mar… Read More
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Digital Prosperity Blog
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The JDR Group Digital Prosperity Blog: learn about SEO, Social Media, PPC, Mobile Marketing and Conversion Rate Optimisation
2017-11-08 10:40
Choosing a reliable marketing agency to handle your business' digital marketing needs can be a laborious task, especially when you consider the scope of choice available, from creat… Read More
2017-11-07 16:30
The digital world has come a long way since its creation in 1990. The World Wide Web is much more than just a bunch of pages with some text and a few links on it. The modern day int… Read More
2017-11-06 15:04
One of the main goals for all businesses is to appear at or near the top of search engine results. You want your website to be the first website someone sees in the search results… Read More
2017-11-03 11:56
In today's society people are very good at avoiding marketing altogether. We tend to dodge sales calls and delete irrelevant emails because we hate being sold to, so much so that ma… Read More
2017-11-02 15:45
Over the years, I have had the privilege of meeting and talking with thousands and literally thousands of small to medium-sized business owners. Over those years, I’ve got a p… Read More
2017-11-01 14:10
Sales forecasting is one of the most essential processes in an SME because every element of the business is tied back to sales. If you think about it, sales forecasting has a direct… Read More
2017-10-31 12:35
What Is SEO?
Search Engine Optimisation, otherwise known as SEO, is a modern online marketing strategy with the aim of improving organic search engine rankings. This means appear… Read More
2017-10-30 16:15
In today’s world, decision makers are extremely busy, and they don’t have the time to be spending hours on a website to see if they want to convert with your company or… Read More
2017-10-29 12:08
You may be aware that HubSpot offers a tool called pipeline management? But what is it and how can it assist with your sales pipeline management? Read More
2017-10-28 09:21
When you start looking online for ways to improve your website traffic you'll very quickly notice that the term 'Search Engine Optimisation', or SEO, is mentioned everywhere and by… Read More
2017-10-27 11:24
Halloween is almost upon us. As are the spooks and frights that come with it and the things that go bump in the night! Whilst many enjoy this time of year, there are plenty that don… Read More
2017-10-26 10:56
When reviewing the performance of your website you need to be asking yourself questions throughout the process. It’s not a good idea just to review the performance of your web… Read More
2017-10-25 08:50
Google is one of the most well-known, respected brands on the planet, for this reason, it's no surprise that a Google Partners Badge carries a high level of authority. On average, c… Read More
2017-10-24 09:30
The 20th century gave people access to more information through television and radio, but it is the 21st century that has been truly revolutionary by giving us the Internet. This co… Read More
2017-10-23 11:10
Your website is often the first port of contact with a company or brand, therefore getting the web design right is more important than ever before. A good first impression is vital… Read More
2017-10-22 09:12
Choosing the right tactic for marketing your business should be a decision you take wisely and not hastily. The abundance of marketing types out there and associated “lingo&rd… Read More
2017-10-21 11:42
Google Partners is a programme from advertising agencies, digital marketing professionals and other online consultants that offers a range of different benefits. For businesses look… Read More
2017-10-20 16:04
Having a website designed is a serious undertaking that requires a lot of thought. Choosing the right website design company can be a daunting task as there are many many companies… Read More
2017-10-15 12:00
Having a Google Partner badge on your website gives a credibility boost like no other and places any business with this title on a huge pedestal. It's presence on any other online p… Read More
2017-10-14 10:00
Let’s face it, we live in a world where people would rather make a post online to someone rather than actually picking up the phone and talking to them. The online lifestyle h… Read More
2017-10-13 10:30
When small and medium-sized businesses consider which platforms to use for their social media marketing, they often miss out Instagram. In fact, a survey carried out by Manta in lat… Read More
2017-10-12 09:44
Becoming a Google Partner is no easy feat. For a business to get the status of Google Partner they must have worked hard and proven to be experts in PPC and Google support. With thi… Read More
2017-10-11 09:35
Summer is now over. We are into October, into the autumn. This is a time when everyone should be getting back from their holidays. We need to have a really good push for the final c… Read More
2017-10-10 09:53
Selling via distributors, resellers and wholesalers is a common business model. I was with a client yesterday who relies on sales via distributors and this is a challenge we’v… Read More
2017-10-09 09:53
Creating killer content is the small part of the content marketing process. The bigger part is promoting that content. In fact, only 20% of your resources should be used for creatin… Read More
2017-10-06 14:00
Reverse IP software uses a network's unique IP address to create a basic profile of who your online visitors are. An IP address (otherwise referred to as an Internet Protocol) is a… Read More
2017-10-05 16:28
For many new start-ups and businesses that have relied on traditional marketing methods, the task of creating their first digital marketing strategy can be a daunting one to say the… Read More
2017-10-04 15:00
The 20th century gave people access to more information through television and radio, but it is the 21st century that has been truly revolutionary by giving us the internet. This co… Read More
2017-10-03 12:50
Trade advertising is still a staple of new leads for many businesses. Year after year, many companies return to the same journals, the same trade shows, the same exhibitions. No one… Read More
2017-10-02 13:30
A common death trap within marketing is to assume that anyone remotely interested in your services is your ideal customer. The theory behind "casting your net far and wide" to touch… Read More
2017-09-22 15:30
Let’s face it, we all love visiting posh, fancy, glitzy websites when browsing the web. There isn’t anything better than visiting a website which offers new fancy intera… Read More
2017-09-21 15:00
Whenever we buy something online we nearly always evaluate the item's usefulness. Our brain's automatically ask questions to determine if buying product X is a “good" purchase… Read More
2017-09-20 12:00
Chances of growth for your business are slim to none if there is no deliberate marketing of your product or service. Marketing budgets are determined based on the nature of the busi… Read More
2017-09-19 16:10
Accelerated Mobile Pages (AMP) are web pages that are designed specifically to increase the load times of mobile pages and improve the user experience. Many mobile web pages are slo… Read More
2017-09-18 11:45
Email marketing is widely considered by many to have the best return on investment out of any marketing strategy. So much so in fact that “three-quarters of companies agree th… Read More
2017-09-17 10:26
When preparing to begin a content marketing campaign, businesses often face three options:
Create and share the content themselves
Hire an in-house marketing team
Outsour… Read More
2017-09-16 11:08
Something happens between a prospect being a complete stranger and being a committed, returning customer. That ‘thing’ is known as the buying funnel in marketing speak… Read More
2017-09-15 10:05
Telemarketing companies often claim impressive returns on investment for new business sales using telephone contact lists. In an age of increasingly digitalised communication, it is… Read More
2017-09-14 14:53
Ask many agencies and you will come away with the impression that lead generation is the Holy Grail. Sales is almost a dirty word – something that will take care of itself whe… Read More
2017-09-13 15:49
Hubspot’s annual State Of Inbound (Marketing) is a snapshot of digital trends, highlighting marketing technology adoption, new practices and average results from different cha… Read More
2017-09-12 13:16
Throughout the life of a website, there may be fluctuation in the conversion rates. If you aren't tracking them they may seem completely erratic. Why are my conversions suddenly up?… Read More
2017-09-11 11:27
The PRIMO-F Business Model, also known as the FiMO/RECoIL Model, is an enhanced form of SWOT analysis that was developed by Durham University Business School around 2010. The model… Read More
2017-09-10 12:00
Most people who know anything about email marketing will have heard of Mailchimp. It is a successful and user-friendly email marketing application that can be accessed for free, the… Read More
2017-09-09 10:30
Five years ago, Search Engine Optimisation, or SEO, was virtually synonymous with digital marketing. Every company and their uncle were obsessed with hitting the sweet spot of the t… Read More
2017-09-08 10:10
The Internet ushered in a revolution in buying behaviour in the B2C market. The decline of the high Street and growth of e-commerce has forced retailers to reassess the way they off… Read More
2017-09-07 12:15
People are busy-bees. Employees don't like turning customers away, and customers don't like making enquiries only to be told "unfortunately we don't do that..." Unintentionally lead… Read More
2017-09-06 10:00
Let’s face it, updating the content on your website is never a task you really want to do, is it? There are always more important business tasks that need to be completed befo… Read More
2017-09-05 09:30
Many business owners won't feel it is necessary to hire an official agency to look after their marketing as many don't see marketing as a priority at all.
However, in 2017, it is m… Read More
2017-09-04 09:18
Some people make the mistake of thinking that "modern marketing" is as simple as eschewing physical print for digital media - but they'd be wrong...
Modern marketing is a holistic… Read More
2017-09-03 14:00
Every business should be actively involved in building a marketing database. This is a strong statement and many businesses may disagree. For instance, a business with an establishe… Read More
2017-09-02 09:35
Marketing agencies have a bit of a bad reputation. Pick an agency at random and you are likely to find them professional, experienced and eager to help. They know how to talk the ta… Read More
2017-09-01 13:25
Direct mail used to be the flagship strategy for hundreds of B2B and B2C businesses in every conceivable sector, from vacuum cleaners to office stationery, to will writing services… Read More
2017-08-31 10:40
The best investment decision you can make for your business in the last third of 2017 is to get yourself a decent Customer Relationship Manager (CRM). There are many high-quality co… Read More
2017-08-30 13:00
Never underestimate the power of a good website.
An informative, easy on the eye and simple to use website has never been more vital than now for any business, in any industry, to… Read More
2017-08-29 10:40
Getting people to visit your website is important, but even more so is getting them to enquire or buy. A fisherman could sail out to the best oceans full of fish but if he's only us… Read More
2017-08-28 14:00
Google has been all about trust for a long time now. Back in 2014, it started factoring in HTTPS into its core ranking algorithm and gave sites that used it small ranking boosts. If… Read More
2017-08-27 13:00
A landing page is the first page that someone arrives on your site. Now if you’ve got a website that sells products or services online, quite often these landing pages are you… Read More
2017-08-26 10:30
Word of mouth marketing is frequently overlooked by business owners and members of company marketing departments, and is more often than not seen as one of the less effective techni… Read More
2017-08-25 09:00
I can imagine your first thought about Google AdWords remarketing is that you have absolutely no idea what it is or how it works. I bet you’ve most certainly encountered Googl… Read More
2017-08-24 09:30
It’s easy as we go about our daily lives to take social media for granted. It’s such an important part of the fabric of daily life. We see it on the news. We see people… Read More
2017-08-23 13:00
The reason you have a website is to get people to visit it and engage with it. Whether your website is eCommerce and you're looking for sales, a brochure site that shows off your gr… Read More
2017-08-22 13:00
As a business owner, you want to make money. To make money, your business needs to makes sales. To make sales, your business needs to promote its products or services. It’s si… Read More
2017-08-21 10:30
Many businesses rely on consumer data to reach new audiences, using a generic marketing approach in the hope of making a few meaningful connections. While this strategy may have yie… Read More
2017-08-20 12:40
Social media can be something of a revelation to businesses who spent years spending a fortune on traditional advertising while bringing only limited results. The feeling you get wh… Read More
2017-08-19 09:28
A lot of successful businesses would describe marketing automation as a huge factor in their success. In fact, many of the top performing small to medium-sized businesses are likely… Read More
2017-08-18 14:00
Search engines are fantastic at matching search queries with informative, helpful content. That’s not so great if your business website performs more like a digital sales broc… Read More
2017-08-17 10:30
Inbound marketing can help any business whatever the industry. Inbound marketing is all about getting people to visit your website, whether this is because they trust the advice you… Read More
2017-08-16 13:57
The aim of a lead generation website is to convert visitors into hot prospects, but this can only be achieved if you are attracting the visitors who could genuinely benefit from you… Read More
2017-08-15 09:43
Regardless of what industry you are in, a CRM system is exactly what your company needs.
What Is A CRM System?
CRM stands for Customer Relationship Management with the aim to help… Read More
2017-08-14 10:45
Website optimisation (sometimes referred to conversion rate optimisation - CRO) is the process of systemically improving the overall performance and functionality of your website. E… Read More
2017-08-13 09:56
How many visitors does your website currently attract organically each month? 500? 1,000? Not even that much? Are you happy with the number of visitors your website is attracting? B… Read More
2017-08-12 09:30
Most small businesses experience phenomenal growth in their first 3 to 5 years. These are exciting times to be part of an SME, with a seemingly limitless capacity for expansion and… Read More
2017-08-11 12:00
You are keen to expand your business and have the money and infrastructure in place to hire a new employee. Who should you hire: a sales specialist or a marketing specialist?
The a… Read More
2017-08-10 09:12
A content marketing blog aims to inform its readers by giving a high quality, ethical, and valuable insight into your company's product or service, and overall brand. They help buil… Read More
2017-08-09 15:15
The ever-evolving whirlwind of modern marketing techniques are often hard to keep up with. Especially alongside managing your workload, a team, and a life outside of the job. Howeve… Read More
2017-08-08 16:45
Have you ever received a cold call? Have you had to listen to an unwanted sales pitch over the phone or through email? That is a form of lead generation. That cold caller wants to g… Read More
2017-08-06 12:00
A good CRM system is crucial for any small business that wants its digital marketing campaigns to succeed. With limited staff, limited time and limited resources, a CRM system is th… Read More
2017-08-05 10:30
No matter what industry you’re in, you’ve probably received a call from an agency telling you the benefits of getting tracking software installed on your website. It may… Read More
2017-08-04 12:00
Have you ever heard the saying "a picture is worth a thousand words"? Well, this saying perfectly summaries the whole point of infographics. Infographics are an increasingly popular… Read More
2017-08-03 13:00
Without rigorous performance measurement, marketing is little more than guesswork. A business may dabble in one or more marketing activities from time to time, but never be sure exa… Read More
2017-08-02 09:40
Email marketing plays an essential role in any small business growth strategy. As a tried and tested method, targeted email campaigns can net you new leads, convert leads to custome… Read More
2017-08-01 13:14
Is your Google AdWords campaign not performing as well as you want it to? Will it ever work? Do you just give up?
The answer? A resounding NO! Remember the famous quote by Abraham… Read More
2017-07-31 13:20
In the world of today, customers have the power. The online world has made customers more informed and knowledgeable, meaning businesses cannot use marketing in the same way they co… Read More
2017-07-30 13:10
According to Rose McGrory Social Media Ltd, there are currently 32 million Facebook accounts in the UK, 20 million Twitter accounts, and 14 million Instagram accounts. For those of… Read More
2017-07-29 13:00
Like everything on the internet, search engines are constantly evolving. They're getting smarter, faster and more reliable with every update. Companies such as Google, Bing, Faceboo… Read More
2017-07-28 09:30
No matter what your business is and what industry you’re in, your competitors will always be in the forefront of your mind when wanting to gain more customers. Many businesses… Read More
2017-07-27 14:00
In today's society the importance of Google is unparalleled. Google is all powerful. Google's algorithm scans millions of pages (alongside Meta data) to determine which websites are… Read More
2017-07-26 12:00
Niche businesses often struggle to reach their target audience and attract attention from many potential customers. Is this because the businesses do not provide the products or ser… Read More
2017-07-25 10:00
Cold Calls. Dreaded by most, yet still considered a must. Is this true? Are cold calls really the only way to successfully generate leads?
It is vital to do everything in your powe… Read More
2017-07-24 12:20
As a plumber, you have the great advantage that people will always need your services. Plumbing is a requirement in every house yet very few people know how to fix or install it. I… Read More
2017-07-23 12:30
Does your business currently have a Google AdWords campaign set up? Are you looking for ways to fine tune your account and improve its performance? Google AdWords ad extensions can… Read More
2017-07-22 10:00
Google AdWords is a fast and effective tool for reaching out to new customers. Basic account set up takes next to no time at all and many users start seeing a positive ROI almost im… Read More
2017-07-21 09:25
Once upon a time, salespeople would contact customers and tell them they needed product X in their life, and if they didn't have this product they'd be missing out and life would be… Read More
2017-07-20 12:00
If you’re a business owner considering hiring a marketing agency, there are probably a lot of thoughts going through your mind. What types of marketing are there? Which is bes… Read More
2017-07-19 12:53
All businesses, regardless of the size or the industry, NEED some form of marketing strategy to succeed in even the smallest of ways. Electrical companies will, more often than not… Read More
2017-07-18 13:54
It is almost taken for granted that any business serious about digital marketing must have an active presence on both LinkedIn and Facebook. However, is this strictly true? Can you… Read More
2017-07-17 08:42
We all know what an important role SEO plays in regards to rankings and traffic. All businesses want to be number 1 on Google, top of the tree. But the truth is that only 1 website… Read More
2017-07-16 10:45
So you've spent the last few years working with your marketing team or firm and have finally achieved the goals you set out for. You're getting lots of traffic to your website, your… Read More
2017-07-15 13:00
Outsourcing content can, for some businesses, be a very daunting experience. Many business owners ask themselves if the content they outsource will match the quality they expect, ac… Read More
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