2020-08-15 10:10
While the modern business world has dealt with downturns before, the current situation is unlike any that we've previously experienced. This doesn’t mean the worst predictions… Read More
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Digital Prosperity Blog
blog.jdrgroup.co.uk
The JDR Group Digital Prosperity Blog: learn about SEO, Social Media, PPC, Mobile Marketing and Conversion Rate Optimisation
2020-08-14 10:00
If you own a small business or start-up company, you might not have a dedicated sales or marketing team in place. That means you'll need to drum up business yourself, potentially wi… Read More
2020-08-13 10:00
Lockdown measures for most sectors continue to be eased, so at long last it's time to get back to doing business. However, with social distancing still in place and experts claiming… Read More
2020-08-12 10:00
With many companies struggling due to the impact of corona virus, it's even more important for business owners to make savvy financial decisions. Determining where you can trim unne… Read More
2020-08-11 10:00
"Downturn" and "recession" are words that can strike fear into business owners, but economic fluctuations don't have to be disastrous for your firm. Let's take a look at some of the… Read More
2020-08-07 10:00
How does a small to medium business achieve sales in uncertain times? It’s definitely possible but preparation is key. Without a carefully constructed sales plan, including ba… Read More
2020-08-06 10:30
Not all customers are worth the same to your company long term. In order to get the most out of your business, you'll need to understand Customer Lifetime Value (CLTV) and use it to… Read More
2020-08-05 09:45
Many businesses put a huge amount of effort into chasing new customers, especially if they’re worried about a dip in sales - but what about the ones you already have? Customer… Read More
2020-08-04 10:30
Strong field sales management can take your business further by bringing in revenue and unlocking the potential of your company’s human capital. However, first-time business o… Read More
2020-08-03 09:45
Your sales plan should be the heart of your business. Every company that wants to succeed needs to have a clear, well-laid-out plan. While the exact format will vary from company to… Read More
2020-07-31 10:15
The impact of coronavirus on the UK and world economy has yet to be fully felt. However, with a recession all but guaranteed, it's time to safeguard your business development strate… Read More
2020-07-30 10:00
Lockdown measures have left no sector untouched, and field sales are no exception. Businesses that rely on face-to-face sales have experienced large disruption to their operations… Read More
2020-07-29 09:06
The Covid-19 pandemic has affected virtually every business owner. Although lockdown measures are being gradually relaxed, things are far from back to normal, and as a business owne… Read More
2020-07-28 08:54
Measuring sales performance is crucial to long-term profitability and growth. However, this may pose a challenge, since defining and tracking performance is complex and depends on v… Read More
2020-07-27 08:40
Good sales performance is the lifeblood of businesses of any size. With the growing power and accessibility of marketing and sales automation platforms – HubSpot being the lea… Read More
2020-07-17 08:45
With travel restrictions and the banning of large public gatherings, 2020 has been a non-starter for the traditional face to face networking events on which so many businesses depen… Read More
2020-07-16 11:45
The coronavirus pandemic has left most businesses with no option but to adapt to remote working practices. You may have found the experience liberating, or it may have been a strugg… Read More
2020-07-15 09:15
Whenever the concept of mindset is addressed in the context of business and entrepreneurship, it refers to personal beliefs and how they influence one’s journey to success. Bu… Read More
2020-07-14 10:45
Regardless of the potential of a business, there are always periods of unprecedented slowness, over which you have little or no control.
Economic downturns happen for many reasons… Read More
2020-07-13 17:24
Your Unique Selling Proposition (USP) is what defines the uniqueness of your business in a competitive marketplace. In other words, it’s what distinguishes your business from… Read More
2020-07-08 12:12
For a business starting out, the prospect of attracting the right type of customers, with the value you need to grow your enterprise, can be daunting. Fortunately, digital technolog… Read More
2020-07-07 10:45
As a business owner, whenever you engage a person using a marketing technique – e.g. email marketing, an online advert etc – that person becomes a lead. Lead generation… Read More
2020-07-06 07:45
The ruthlessly competitive business environment for SMEs means any edge can be a huge advantage. Getting your marketing right could massively boost your sales this year.
Follow the… Read More
2020-07-04 12:15
The days when online marketing was a non-issue for the construction sector are gone. The power of the Internet is now being harnessed at every level of the industry – and your… Read More
2020-07-03 10:15
As the world's largest professional social network, LinkedIn membership can bring profound benefits to any business development strategy. The platform offers different levels of pai… Read More
2020-07-02 14:34
Investing in marketing is the foremost way to increase sales and revenue for your business. One of the most effective ways of promoting your products and services to a tightly selec… Read More
2020-07-01 07:15
While business meetings are a common routine in corporate life, too often they are either badly structured or poorly timed to create much positive impact. For example, many business… Read More
2020-06-30 08:45
In today’s online world, businesses must rely on digital marketing strategies to turn leads into customers. Yet just like your customers, not all marketing activities offer th… Read More
2020-06-29 13:32
When trying to promote your business, having a great product or service does not automatically guarantee success.
Whether it be computer operating systems, physical video formats o… Read More
2020-06-27 08:49
Despite the temporary lull in business activity, competition in most sectors is as strong as ever, so effective marketing is a must. Uncertain times are always potentially around th… Read More
2020-06-26 08:25
What is the most effective long term strategy to find prospects and increase turnover? If you are trading or are a decision-maker in a small or medium-sized enterprise (SME), we inv… Read More
2020-06-25 08:30
Entrepreneurs know that keeping customers coming back is good for business. Returning customers deliver larger lifetime returns on investment (ROI), and save money and time on marke… Read More
2020-06-24 07:37
In uncertain times like these, you will already be aware that your client base is the lifeblood of your company. While retaining existing customers should always be a priority &ndas… Read More
2020-06-22 06:59
Creating relevant quality content and building or attracting relevant links are two of the biggest pieces of the SEO jigsaw among many other factors. However, both of these vital co… Read More
2020-06-15 11:27
This client is a manufacturer who sell via resellers and to trade customers, but decided to open up an E-commerce website in 2013 to allow them to sell direct to the general public… Read More
2020-06-13 09:45
Many small business owners get frustrated when their companies don’t expand rapidly, but to make sustainable progress, you should be aiming for a steady increase in sales, not… Read More
2020-06-12 11:18
If you’re failing to hit your sales targets, your business won’t grow in the way you hope and expect. It may be tempting to push your sales team harder, but the issue ma… Read More
2020-06-11 10:44
Today’s Internet users want to access websites in a variety of ways. Some consumers want to research products and services from their office computers and laptops, while other… Read More
2020-06-10 10:23
Spending time and money on any aspect of your digital marketing plan could boost your website visits, but if you want to get the most out of your efforts, take a holistic approach… Read More
2020-06-09 10:30
When you’re trying to find ways to market your products or services, you’ll come across the terms “search engine optimisation” and “SEO”. This sp… Read More
2020-06-08 10:15
If you work in a specialised industry, you might be loath to spend money on marketing, as your products or services will only appeal to a limited number of people. However, if you p… Read More
2020-06-06 09:30
Things are tough for many companies at the moment, due to the coronavirus pandemic. When money is tight, marketing budgets are often the first to be cut, but in uncertain times yo… Read More
2020-06-05 12:55
If you're worried that you won't be able to achieve your business goals this year due to the impact of the coronavirus pandemic, consider automating your marketing processes. Market… Read More
2020-06-03 12:02
Today's corporate decision-makers tend to turn to the Internet when they're looking for new suppliers. That means that you'll need to develop a successful online lead generation str… Read More
2020-06-01 11:45
If you operate an e-commerce business, most of your sales and marketing work will need to be carried out online. So, how can you maximise your sales? Let's look at four key tactics… Read More
2020-05-30 09:15
On 4th May 2020, Google announced that it was updating its search engine's core algorithms for the second time this year. So, what does this mean for companies engaging in online ma… Read More
2020-05-27 11:04
If you've scaled down your company's operations during the coronavirus pandemic, you're probably wondering how you can revive your business. When times are tough, the canniest solut… Read More
2020-05-12 10:50
You may be wary of using marketing agencies, particularly if you've had a negative experience in the past. However, working with a reputable firm can supercharge your returns from m… Read More
2020-05-11 11:08
While it's crucial to engage with potential customers throughout the buying journey, if you pester them, they may go elsewhere. So how can you convert leads into clients without com… Read More
2020-05-08 09:00
Your business probably has sales meetings. (Right now being done via Zoom no doubt) Most companies do, as it's seen as a very important part of helping your business grow, as well a… Read More
2020-05-07 11:41
If you've only thought about blogging as a tedious extended online newsletter, then you're missing out on a tremendous tool to help your business prosper. In fact, blogging is one o… Read More
2020-05-06 12:06
If you've created a company blog, but the results haven't been what you'd hoped for, don't panic. It doesn't mean blogging is a bad strategy. It just means you need to take another… Read More
2020-05-05 11:34
Running a business isn't a job for those who want a quiet life, as you'll know. There can be times when it feels like there just aren't enough hours in the day to get everything you… Read More
2020-05-04 11:47
A great way of developing relationships with your potential and existing customers is through email marketing, a very cost-effective marketing method – if you get it right. In… Read More
2020-05-01 13:22
As an ambitious business owner, you'll know how important growing your sales is to your business. This is why many SMEs invest heavily in their sales team – sometimes at the e… Read More
2020-04-30 10:39
Self-isolation isn’t as easy as it might look at the start.
Finally, a break! You might have thought.
Finally a break from the commute, the noise, the endless ringing phone… Read More
2020-04-29 11:45
Among the best ways to use your company's finite resources more efficiently is to use marketing automation. It helps you to market the right way to the right people at the right tim… Read More
2020-04-28 14:07
Having an online presence is now a necessity – but necessary isn't sufficient. A good website can costs £££thousands to set up, not to mention ongoing upkeep… Read More
2020-04-27 12:22
You'll often find people who give reasons for not believing in inbound marketing. These reasons are usually complete myths. Believing them can really hurt your business and put majo… Read More
2020-04-24 10:37
HubSpot is the industry-leading marketing automation platform, and we love it. As a Certified HubSpot Platinum Partner Agency, it’s fair to say we’re biased – but… Read More
2020-04-23 11:32
The more efficient your business operations are, the more profitable your company will be. Therefore, it is worth investing in a high-quality customer relationship management (CRM)… Read More
2020-04-22 10:56
When it comes to making sales, complexity does not always mean better: in fact, a convoluted sales process might be preventing you from reaching maximum profits. Finding ways to str… Read More
2020-04-21 10:58
Your customer lifetime value (CLV) is one of the most important metrics to measure when assessing the success of your business activities. Therefore, if you haven't already calculat… Read More
2020-04-20 10:08
With a variety of different marketing strategies out there, implementing the one that will bring you the maximum number of customers requires plenty careful research. Yet there are… Read More
2020-04-17 09:06
Every business needs marketing to generate leads and build their brand, whether it be simple word of mouth or a more focused marketing strategy. Yet sometimes it’s difficult t… Read More
2020-04-16 09:36
Every business owner dreams of selling more of their products and services without having to work themselves into the ground. However, for many, that goal seems almost impossible to… Read More
2020-04-15 10:27
Unexpected economic shocks – such as the current Covid 19 crisis – highlight the dangers of ‘hand to mouth’ sales, and underline the importance of long term… Read More
2020-04-14 15:44
The ultimate goal of any marketing strategy is to build recognition of your brand and increase sales, yet not all strategies are aligned with this goal. Not all marketing methods wo… Read More
2020-04-13 11:33
Creating engaging and informative content for your audience is one of the most effective ways of generating leads and turning them into potential customers. At the same time, you ne… Read More
2020-04-10 10:52
To succeed in business, you need to stand out. However, that can sometimes feel like an impossible task, particularly if you're running a small business in an overcrowded industry… Read More
2020-04-09 11:31
According to HubSpot, most business’ main priority from marketing is to generate more sales leads. However, an earlier study by the same firm revealed that, for more than 60%… Read More
2020-04-03 12:05
Commerce in the UK has been massively suppressed since the UK government started introducing social distancing measures and social restrictions in March. Almost every business has f… Read More
2020-04-02 15:25
In order to grow your enterprise from its current position, you need to bring in business from new customers. This might seem obvious on paper but finding ways to attract prospects… Read More
2020-04-02 15:03
Easy steps for business owners to get the most out of their SEO campaigns.
A few years ago it was relatively easy to dictate a search result because dominating rankings was… Read More
2020-04-01 14:37
While making a one-off sale can be considered a success, having a customer base that is loyal and makes multiple purchases is the ideal you should be aiming for. As such, your marke… Read More
2020-04-01 07:55
As an owner of a small business, it’s likely that you will have established marketing methods for attracting new customers. Because you reach people on a smaller scale and… Read More
2020-03-31 09:26
To expand, and even to survive, every SME has to become comfortable with selling their services. According to the Office for National Statistics (ONS) 89% of UK businesses that star… Read More
2020-03-30 10:07
As we enter a new decade, while certain social media platforms and apps have continued to rise in terms of popularity, emails have remained a consistent and reliable method for mark… Read More
2020-03-27 13:06
So, like many other marketers and directors you have decided to incorporate Facebook in your efforts to promote your services and products. The next question you’re asking… Read More
2020-03-27 11:08
As Hubspot states, contacts are at the core of your marketing and sales strategy. Once these individuals are in your system, you can utilise many opportunities to change them from p… Read More
2020-03-26 17:27
32 Marketing strategies ANY local business can implement to attract local customers using the internet!
Hi, I’m Will Williamson, author of ‘Local Business Market… Read More
2020-03-26 11:17
Greetings from the team at JDR! It's been a hectic couple of weeks in the aftermath of the Coronavirus outbreak, and we've had to make some rapid changes to the way we work. All of… Read More
2020-03-25 10:21
If all goes to plan, in 2-3 months the UK will start to lift the social restrictions and the UK can go back to work. We all expect there to be a surge in demand when this happens, b… Read More
2020-03-24 12:41
Let’s talk about investing in the future of your business. I always remember the Bill Shankly quote which was to “strengthen while you're ahead”. In other words, h… Read More
2020-03-23 11:59
Did you know that email marketing can help build awareness around your brand and gain new customers? That’s why many leading names such as Buzzfeed and Mumsnet are using this… Read More
2020-03-20 10:04
We are happy to announce that we are now a Platinum SharpSpring partner, which means we are accredited by SharpSpring to work with their powerful marketing and sales platform on beh… Read More
2020-03-19 11:02
When you join us at JDR Group, we want to help you understand how we can help with your digital marketing efforts so you can reap the rewards of getting your name out online. Here… Read More
2020-03-18 15:23
These two kinds of pages on LinkedIn certainly both have their uses, but it's important to keep the differences clear in your mind. A good way of looking at this is to think about h… Read More
2020-03-17 12:40
Regular customers are the sign of a successful business and something to be proud of. Many businesses build relationships with clients that last years or even decades. But can you b… Read More
2020-03-16 12:59
The majority of prospects will arrive on your website from a search engine. Search Engine Optimisation (SEO) works to improve your company's organic ranking with Google and other pr… Read More
2020-03-13 11:32
You may currently have an office or shop, which oversees all your business operations and the distribution of your products to customers. However if you are wanting to find ways… Read More
2020-03-13 10:24
LinkedIn lets you publish two types of written content directly to the platform. Articles are long-form pieces that let you show your expertise in a relatively in-depth way: article… Read More
2020-03-12 12:32
Offers and incentives can be a great way to help replace the 5% - 10% of your customer base that every small to medium sized business loses each and every year. Whilst the profit… Read More
2020-03-12 12:27
You may have often thought of the following questions when setting aside funds for marketing efforts:
How much money should I spend on marketing?
What percentage of my turnover s… Read More
2020-03-11 16:42
All companies need to engage in marketing activities if they want to succeed long term – you can’t rely on referrals and chance enquiries to deliver predictable growth… Read More
2020-03-10 16:36
Goal setting is essential for measuring success (or failure) in marketing. Without goals, a campaign risks drifting off target without achieving anything of substance. In this intro… Read More
2020-03-10 15:02
The Yellow Pages was once a major part of any businesses marketing plan – it dominated the 80’s and 90’s. If you operated in a local area you wanted to be in yo… Read More
2020-03-09 14:10
You're probably expecting the straight answer "Yes" here – but it can be hard to believe this if you've had bad experiences with an agency in the past. However, all agencies a… Read More
2020-03-06 13:29
If you're running a niche business, gaining sales can feel like fishing in a small pond – your number of potential customers is restricted. So, is a ‘mass marketing&rsqu… Read More
2020-03-05 12:41
If your business has a couple of really big clients who keep on coming back, that's a good thing. Most companies have securing high value, repeat customers at the core of their busi… Read More
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