2019-09-03 14:13
It's infuriating when, despite your best efforts at online marketing, your closest competitor's website consistently ranks higher than yours in the search engine results pages (SERP… Read More
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Digital Prosperity Blog
blog.jdrgroup.co.uk
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The JDR Group Digital Prosperity Blog: learn about SEO, Social Media, PPC, Mobile Marketing and Conversion Rate Optimisation
2019-09-02 15:15
Although many business owners know how beneficial it can be to use video content as part of their marketing activities, not all of them can afford to splash out on the services of a… Read More
2019-08-30 09:48
If you use Facebook for marketing purposes, you may already know that you can pay to 'boost' your posts in order to increase their reach. However, if your company is working on a ti… Read More
2019-08-29 11:01
Have you heard? LinkedIn is following in the footsteps of Facebook and Instagram and have jumped on the live streaming wagon! Live video streaming allows broadcasters to share video… Read More
2019-08-28 09:05
If you’re new to the world of digital marketing, you might be asking ‘What does Strava have to do with all this?’ You’re not wrong to ask. Let’s get in… Read More
2019-08-27 11:37
Historically, search engine optimisation experts advised their clients to populate their website pages with short pieces of content, usually between 250 and 500 words in length. How… Read More
2019-08-22 13:01
You may already be familiar with Mailchimp, as it's used by companies around the world. It was originally an email marketing service provider but, earlier this year, it announced it… Read More
2019-08-21 13:22
Hiring a professional agency to assist you with your inbound marketing strategy can help you achieve outstanding results. However, when you're working with an agency, it's important… Read More
2019-08-20 11:29
In a world in which more and more people prefer to carry out extensive research about products and services before speaking to salespeople, having an inbound marketing strategy in p… Read More
2019-08-19 13:37
Webinars can be effective promotional tools for your business, enabling you to demonstrate your company's industry expertise and generate new leads and sales. Many business owners f… Read More
2019-08-16 09:00
While the idea of receiving a host of enquiries every day will appeal to most business owners, responding to lots of the wrong type of enquiry can cost time and money. So, how can y… Read More
2019-08-14 15:29
The European Union's General Data Protection Regulation (GDPR) came into force on 25th May 2018 and affects both individuals and businesses within the UK. The framework was designed… Read More
2019-08-13 09:11
If you're a business owner, you may be dabbling in marketing or you might be knee-deep into it - but if you don't have the knowledge or the time to do it right, you won't see much p… Read More
2019-08-06 15:52
For every business process there is a software application claiming to make it easier, cheaper and more efficient. Each platform costs money and may or may not sit well with other… Read More
2019-08-06 12:05
This client, an international book distributer, initially approached JDR for a website redesign which led to hosting their website with us. They originally planned to hire their own… Read More
2019-08-05 15:11
Producing regular articles for the blog on your website is a way of significantly growing your website traffic, building an audience, establishing your knowledge/expertise and raisi… Read More
2019-08-01 09:00
If you want to increase your turnover you must increase your sales, right? Great - so where do we start?
Well in order to increase your sales you are, in turn, going to need more p… Read More
2019-07-31 09:00
Data harvested from analytics platforms is only useful if it is accurate, so it’s disconcerting when apparent discrepancies appear between different platforms over the same me… Read More
2019-07-30 16:09
Another year, and another series of Love Island draws to a close. It’ll be back next year but it’s been a controversial one this time, and it seems to be all anyone can… Read More
2019-07-30 15:10
I have said it before and I will say it again when it comes to social media: even though it may not seem like it sometimes, it’s quality - not quantity - that counts. And gues… Read More
2019-07-26 10:00
Zoho and HubSpot are both automation platforms offering CRM and sales features. There are plenty of areas in which the two applications overlap, and for this reason Zoho is sometime… Read More
2019-07-25 09:00
A brand new HubSpot account has no contacts, and one of the first things to do is add your existing contacts into the CRM database. So how do you go about doing it? Read More
2019-07-24 10:51
When it comes to marketing agencies, no two are identical. It can be difficult to know if your investment is worthwhile, and whether the agency can deliver what it is offering. The… Read More
2019-07-19 09:30
When deciding how to approach your marketing strategy, you’ll most likely be faced with two options: hire a marketing apprentice, or work with an agency. The answer isn’… Read More
2019-07-17 08:44
Most business owners are aware that it costs less to keep an existing customer on board than it does to attract a new one. However, planning and executing successful customer retent… Read More
2019-07-15 13:09
The dilemma of whether or not to outsource the creation and delivery of their marketing plans is one that many business owners face. It can be tempting to attempt to cut costs by ca… Read More
2019-07-09 16:20
It doesn't matter how much traffic your company's website is receiving if those visits aren't likely to generate leads and sales. Therefore, if most of the traffic you're getting is… Read More
2019-07-06 09:00
When your organisation owns more than one company, the question of how closely associated these firms should be can raise complex issues. If you're in charge of branding and promoti… Read More
2019-07-05 15:20
Using new platforms and tools can be a nerve-wracking process, particularly if you're not particularly tech-savvy. However, if you're considering using HubSpot to help you with your… Read More
2019-07-01 09:59
At JDR Group, we work with small businesses in the UK. We introduce them to advanced marketing automation software, which helps them: Read More
2019-06-28 13:19
Whether you're just revamping the design of your company website or rebranding and changing the name of your entire company, changing your domain name might be at the top of your "t… Read More
2019-06-26 10:21
In today’s competitive and digital world, successful businesses need to have an attractive and professional-looking online presence. However, there is little point in spending… Read More
2019-06-24 11:58
LinkedIn advertising gives you a way of reaching a specific B2B audience with ads, videos, images, or inbox messages. Thanks to LinkedIn's customer targeting options, you can pinpoi… Read More
2019-06-21 09:00
Effective marketing is one of the cornerstones of business success, but there’s something even more important: the ability to manage your marketing campaigns efficiently so th… Read More
2019-06-20 08:53
HubSpot is an award-winning software platform created to help you manage your online marketing, your sales and customer service. You can think about it as a one-stop-shop for everyt… Read More
2019-06-17 14:11
So you have decided to set up a website for your business – congratulations! Now that you have started to visualise how your business website will look and all the benefits it… Read More
2019-05-30 09:00
In the digital economy we live in, having a business website is a must. However, having a website alone is not enough: customers will not flock to your site just because you have it… Read More
2019-05-29 09:57
Marketing automation is software that tracks visitors to your website, and can send emails or texts, create CRM tasks or create internal alerts automatically based on predefined rul… Read More
2019-05-24 15:35
As business growth specialists with more than 10 years of experience with search engine optimisation (SEO), we're often asked if there's any benefit to buying a number of keyword-ba… Read More
2019-05-23 07:53
This B2C home improvement company were no strangers to digital marketing but had become disillusioned after their experiences with a PPC agency who failed to deliver. This client ha… Read More
2019-05-21 13:43
Image source: Tech.Co
As a business owner, you’re surely doing your best to keep up to date with any technologies that can boost your sales. But sometimes it may feel like… Read More
2019-05-16 13:14
Diversifying can be the road to success when it comes to business growth, whether that's in terms of introducing new products, services, or even brands. Do you really need a separat… Read More
3 Reasons Why Marketing Should Be One Of The First Things You Take Care Of After A Management Buyout
2019-05-08 10:29
A management buy-out is often an opportunity to take a company in a new direction and can also be a chance to raise the value of your business. However, management buyouts don&rsquo… Read More
2019-05-03 08:34
Facebook advertising can be a powerful lead generation tool for both consumer-focussed AND B2B companies. However, with more than two billion people actively using the platform, it'… Read More
2019-04-10 09:42
No matter how successful a company is, most eventually find themselves in a familiar paradox: you need to improve marketing results, but don’t have the resources, technology o… Read More
2019-04-04 13:12
JDR featured on BBC Radio Derby last night, joining radio host Steve Jordan to discuss the latest news from Prince Harry and Meghan Markle – the couple joined Instagram, and h… Read More
2019-04-01 15:27
Aligning marketing and sales can sometimes feel like herding cats. The ideal solution is harmonising an effective lead generation and marketing approach with a tried and tested sale… Read More
2019-03-22 14:27
As modern marketing involves a wide range of highly specialised skills (design, copywriting, SEO, coding, data analysis, etc), many organisations turn to marketing agencies to help… Read More
2019-03-15 11:11
Every business needs to build and expand their customer database, and software can help you do so. At JDR Group, we often recommend HubSpot – a platform that implements intuit… Read More
2019-02-28 16:58
This client approached us with a casual interest in digital marketing. With a new budget excess, the client decided to shift focus and see what a new image could do for them. As a s… Read More
2019-02-12 14:30
Websites are not like fine wines – they don’t age gracefully. If your website is more than a few years old and you haven’t had it updated, the likelihood is it wil… Read More
2019-01-16 12:37
Leads are the life-blood of any successful business. Generating leads will help you to make sales and pull in more revenue. One of the key things that your website should do is to… Read More
2019-01-15 12:34
While it can be tempting to answer in the affirmative, the picture from old western movies of the snake oil salesman comes to mind. He would offer a cure-all elixir, but be far awa… Read More
2018-12-24 22:55
The Digital Prosperity Podcast is the show for small- to medium-sized businesses who want to get more enquiries, increase conversion and, ultimately, get more customers Read More
2018-12-18 15:21
The world is flooded with new technology products and software to help with sales, marketing and customer service Read More
2018-12-18 09:12
When you are running a business, you have to wear many hats - but ensuring your business is increasing leads/enquiries and winning new customers is one of your key responsibilities… Read More
2018-11-30 13:12
Would you like to see the return on your marketing investment? Or evaluate how good your sales team are at upselling existing customers? Or even understand how loyal your customers… Read More
2018-11-28 15:42
Creating the right marketing strategy for your business can be difficult, especially if you have had little experience in this area before. While there is a lot of information onlin… Read More
2018-11-26 10:39
Whenever customers are looking to purchase a new product or service, they can often be skeptical about the feature and benefits of this, along with the price too. This is usually ex… Read More
2018-11-23 10:28
IGTV is a brand new standalone app that Instagram has launched. It allows users to make vertical videos, in long-form. It differs from Instagram's current video sharing platform, In… Read More
2018-11-22 12:33
By the time an email lands in a potential customer's inbox, you've done a lot of work. Getting them to sign up or register interest, cultivating and calculating the perfect introduc… Read More
2018-11-21 12:31
Humans have an incredibly powerful connection to stories. It seems that, evolutionarily, they're a key part of how our brains developed. To this day, stories have the potential to b… Read More
2018-11-20 11:07
In an increasingly connected, digital world, generating content is one of the most effective ways of reaching and converting potential clients into loyal customers. But coming up wi… Read More
2018-11-19 10:57
Online reviews are an incredibly powerful tool, for good or ill. Positive reviews online will inevitably mean more people showing an interest in your website and a big boost for you… Read More
2018-11-18 15:16
Links form a crucial part of off-page SEO. It's almost impossible for search engines to determine the value of a web page without links, regardless of how fresh or in-depth the page… Read More
2018-11-18 15:16
Links form a crucial part of off-page SEO. It's almost impossible for search engines to determine the value of a web page without links, regardless of how fresh or in-depth the page… Read More
2018-11-17 10:28
A business pain point is not a mild headache, which you can get through the day with. It is an excruciating one, which needs to be dealt with immediately. Business pain points have… Read More
2018-11-16 10:29
The internet is a wonderful thing. It is now easier than ever to find answers to questions, connect with others and purchase goods online. Most of us look at this as a good thing… Read More
2018-11-15 09:54
First off, what do we mean by ‘website speeds’ and ‘conversion rates’? Put simply, website speeds are the length of time it takes for a page to load once a u… Read More
2018-11-14 15:47
Emojis have almost become a second language. Everyone knows what they mean and how to use them, and as such, they can be great marketing tools for your business. However, given thei… Read More
2018-11-13 12:46
It's Google's 20th anniversary, and to celebrate they have released a whole new array of search updates.
1. Activity Cards
If you've searched for and visited a page before, activi… Read More
2018-11-12 09:12
While we may live in a ‘digital age’, word of mouth is still one of the most effective ways of getting your business known and building your brand. There may be a lot of… Read More
2018-11-10 10:25
Two of the biggest tech companies in the world today - Facebook and Google - both bost incredibly powerful advertising tools and services. Both offer unique ways to attract the ri… Read More
2018-11-09 10:23
While it may seem like a bit of an old method, email marketing is still one of the best ways to entice customers into visiting your site and making a purchase. However, it is well k… Read More
2018-11-08 10:22
The concept of content marketing isn't rocket science. Fundamentally, it's all about providing something of genuine value to your target audience in the hope that they take an inter… Read More
2018-11-07 12:25
With Amazon sitting pretty in the trillion dollar business list, it’s no secret that e-commerce is taking over the retail market.
Many businesses are looking into upgrading t… Read More
2018-11-06 12:28
Today, the internet is a significant platform for businesses, as information is available at the click of the button. Studies have shown that online searches influence about 80% of… Read More
2018-11-05 12:29
Google is constantly updating and evolving various tools to help people and businesses test website performance. The latest round of updates is no exception to this trend: there are… Read More
2018-11-04 16:00
The only thing better than acquiring a new customer is to retain an existing one. Keeping your customers coming back will always result in a greater ROI, and it only costs a fractio… Read More
2018-11-03 13:30
Every transaction between a seller and a buyer is a relationship and, like all successful relationships, this needs to be approached in a specific way to ensure that a beneficial ou… Read More
2018-11-02 15:45
Designing a website specifically geared for professional services can be difficult, especially if you haven't had much experience in this area before. While you could just go fo… Read More
2018-11-01 12:43
Being an effective salesperson means you have to strike a delicate balance between cultivating an excellent relationship with your existing clients, and going out to generate new… Read More
2018-09-16 09:25
Everyone wants to increase the number of clicks they get on their content. More clicks mean more visitors, resulting in a higher number of potential customers that you can convert i… Read More
2018-09-15 08:19
Social media has now become a part of our daily lives. In fact, many businesses are now recognising it as more than just a social platform, but also as a way to connect to custome… Read More
2018-09-14 14:30
With more and more people turning to the internet as a method of finding new products and services, it is essential that your business has an easy to use website that clearly se… Read More
2018-09-13 12:47
Social media can be a valuable part of your marketing strategy. If you're thinking, "but we've tried Facebook before and it didn't work for us", you're being left behind. More than… Read More
2018-09-12 09:22
All websites should feature a blog. Whether you run the website for a multinational corporation or your own personal website for business, a blog is extremely helpful. Not onl… Read More
2018-09-11 08:15
All Google users will be familiar with the traditional results displayed for search queries - a list of websites and a text summary. But now, Google is making its search exper… Read More
2018-09-09 13:45
Is Instagram’s IGTV right for your business organisation? Read More
2018-09-08 13:45
LinkedIn is becoming the new king of social media for companies. Facebook is starting to reduce the natural organic reach of companies in favour of their paid ‘sponsored… Read More
2018-09-07 13:40
What do all 3 of these companies have in common, other than raking in billions in profit each year? Read More
2018-09-06 08:12
It takes ‘the customer is always right’ to a new level: Usability testing allows your product or service users a direct say in identifying its weaknesses and highlightin… Read More
2018-09-04 10:53
Every decision that every customer makes when completing the consumer journey involves a huge number of conscious and subconscious decisions; the important thing to do as a salesper… Read More
2018-08-17 11:14
Marketing automation is something that all businesses need to embrace today. Not only does it enable you to increase the efficiency and streamline your marketing efforts, but it is… Read More
2018-08-15 15:57
eCommerce is a continuously growing industry with more and more business owners opting to either take their business online or start from scratch by selling there. The internet is a… Read More
2018-08-13 09:57
So, you want to grow your business, but your marketing isn't quite having the impact you'd like it to? Marketing is still the most effective way to attract new customers, up-sell to… Read More
2018-08-09 08:24
Web 2.0, the age of advanced digital technology and the nascence of the internet, is something that ties together modern global society and is something you cannot avoid Read More
2018-08-09 08:15
Inbound marketing centres on attracting new consumers through helpful and relevant content, which adds value to each and every stage of your customer's buying journey. However, if y… Read More
2018-08-08 11:25
Marketing automation is something that more and more businesses are embracing, and rightly so. This presents you with an effective way of reaching thousands and thousands of custome… Read More
2018-08-07 08:48
Brand awareness and lead generation can often feel like a battle, but in truth, it should be a balancing act. It should not feel like you are constantly having to decide whether to… Read More
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