2017-07-14 13:50
Two terms constantly thrown around when talking about marketing and business growth are 'lead generation' and 'lead nurturing'. Many people make the mistake of thinking the two term… Read More
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Digital Prosperity Blog
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The JDR Group Digital Prosperity Blog: learn about SEO, Social Media, PPC, Mobile Marketing and Conversion Rate Optimisation
2017-07-13 13:15
The world of Search Engine Optimisation is quite often plagued with jargon and a lot of technicality. However, it doesn't always have to seem like rocket science. In fact, there are… Read More
2017-07-12 13:45
Businesses that have a limited group of potential customers often struggle with generating leads. This usually comes down to people finding your product or service at various stages… Read More
2017-07-11 15:45
For many people, WhatsApp and Facebook Messenger are replacing SMS and email as their primary means of rapid communication. This applies as much to business communication as it does… Read More
2017-07-10 13:45
For a newcomer to social media marketing, harnessing the different platforms can be intimidating. There are so many more rules and nuances to business and marketing usage than there… Read More
2017-07-09 10:50
Marketing Automation technology and software is designed to streamline the repetitive tasks that involve nurturing leads to therefore generating a sale. The process not only improve… Read More
2017-07-08 10:30
All business owners want effective lead generation. A single business owner may use a wide range of different techniques in the hopes of getting more customers. This may include SEO… Read More
2017-07-07 10:15
Have you ever been let down by someone who promised you the earth? If so, how did that make you feel? You were probably really cheesed off and vowed to never repeat the experience a… Read More
2017-07-06 13:30
Different businesses will target different clients, however they all have the same aim, and that's to make as much profit as possible.
Start-up businesses need initial clients. Mid… Read More
2017-07-05 09:45
Every business and website monitors conversions in a different way. Many businesses out there don’t even track conversions on their website. In the modern world, it’s vi… Read More
2017-07-04 12:30
LinkedIn used to be the only kid on the block as far as social media lead generation was concerned, but now 'Facebook for Business' is seen as a viable contender. Credit is due to F… Read More
2017-07-03 13:30
A common criticism of LinkedIn made by business owners and directors is the level of spam messages received from recruitment agencies. This has led to the perception that LinkedIn i… Read More
2017-07-02 08:09
Landing pages are a critically important aspect of digital marketing. They play a huge part in driving conversions for your business. Creating more leads that can then be nurtured i… Read More
2017-07-01 08:52
Anyone in the marketing industry will tell you that word of mouth marketing is one of the oldest tricks in the book. In fact, other forms of advertising such as social media and inf… Read More
2017-06-30 13:47
If you want to attract more customers, digital marketing is the best way to make that ambition a reality. Thanks to the vast array of tactical options digital marketing provides, th… Read More
2017-06-29 11:51
Reverse IP software plays a huge part in helping your business target new customers. It can give you a much better idea of who is visiting your site. While website analytics track t… Read More
2017-06-28 16:20
Technology is everywhere you look and whether you agree with it or not, the internet is one of, if not THE most powerful tool on the planet.
Many manufacturing companies are slowly… Read More
2017-06-27 10:45
There is no doubt that getting your website to No.1 on Google is a great benefit for your business. On average the top website will receive over 30% of the traffic while No.2 will r… Read More
2017-06-26 12:00
When you’re trying to run a business, especially if it’s a small business, it can be almost impossible to do every single task that needs to be done. In fact, many of th… Read More
2017-06-25 12:00
Over the past decade we have witnessed an explosive supernova when it comes to the expanding world of digital marketing techniques. The sheer wealth of knowledge currently available… Read More
2017-06-24 10:00
In order to generate leads, it is important to understand what users want, care about, and do on a company's website. A way of gathering this information is through lead generation… Read More
2017-06-23 10:30
No matter whether or not you’re into Social Media you would have no doubt heard of social media’s awkward and uncomfortable stories. You can’t go anywhere now with… Read More
2017-06-22 09:30
Designing a successful lead generation website is both an art and a science. Google Analytics allows you to test which landing pages and design ideas deliver the best results for yo… Read More
2017-06-21 12:30
In recent years, digital marketing has become the dominant, most effective form of marketing. The tactics that are used by traditional marketing, have been expanded and enhanced exp… Read More
2017-06-20 10:45
Marketing is undergoing a metamorphosis, with social media creating opportunities for a wide range of businesses. While most people will immediately see how social media can be a be… Read More
2017-06-19 13:40
A lot of manufacturing companies today face significant challenges when trying to boost the number of clients they serve. There are a number of factors to consider when trying to ge… Read More
2017-06-18 13:45
In one form or another, marketing is all about customer engagement. Many consumers wrongly associate marketing with paid advertising, but it has always been about so much more. In t… Read More
2017-06-17 13:00
Landing pages are the front-end of any successful sales funnel. In their infancy landing pages were an expensive project, especially when multivariate testing was involved. Today Hu… Read More
2017-06-16 12:00
Salesforce was one of the first CRM companies that popped up at the dawn of the digital age, and they have been able to adapt to an ever changing business environment. Designed at a… Read More
2017-06-15 10:45
Everyone always preaches the idea that “Content Is King!” and they're not wrong! Content creation is absolutely fundamental to the success of any business, but tactful m… Read More
2017-06-14 16:00
“Search Engine Optimisation doesn't work” and “I don't trust Search Engine Optimisation companies” are quotes that I hear on a day to day basis! The truth of… Read More
2017-06-13 13:25
What is Marketing Automation?
Marketing Automation technology and software helps to streamline repetitive marketing tasks to increase productivity and efficiency within both the… Read More
2017-06-12 14:15
First, to answer the question in the title directly: Yes it is. The video sharing service was set up in 2005 by three former PayPal developers and purchased by Google the following… Read More
2017-06-11 13:30
It's Summer 2017. Technology is improving by the day. Online marketing opportunities are the best they have ever been. Your competition is rife.
If you have your own business or ar… Read More
2017-06-10 13:00
No matter what industry you’re in, you will always want to improve your organic rankings and traffic. Gaining organic traffic can be extremely beneficial to your business and… Read More
2017-06-09 10:45
Imagine a ship stranded on a frozen ocean in the middle of nowhere – interesting image isn't it? Well, this ship is essentially a metaphor for a strong, competitive business t… Read More
2017-06-08 03:25
It’s 2017 and social media is more popular than ever. In fact, by 2020, the number of people using some form of social media is expected to surpass 2.95 billion. That’s… Read More
2017-06-07 14:30
Recently, we published an article detailing the 5 most effective forms of video for service providing, business to business companies. This article will expand on that previous arti… Read More
2017-06-06 13:30
There are many, many types of video that will help you to attract more customers. These range from vlogs and interviews, through to Webinars and behind the scenes videos. In this ar… Read More
2017-06-05 13:45
Marketing Automation has propelled dramatically in the last two years, expanding from a £385m industry to an unbelievable £925m! I appreciate it is not the correct marke… Read More
2017-06-02 12:20
Social media has become extremely important for businesses in all sectors, but there is a lot of bad advice going around when it comes to how to market your brand. Because the profe… Read More
2017-06-01 15:30
Many people think that SEO only applies to the raw HTML code of webpages, but there are many ways you can use images to attract attention to your website. With a little practice you… Read More
2017-05-31 15:30
SEO changes all the time, with Google doing their best to create a Search Engine Results Page (SERP) that features quality content. In the early days of Google, SEO meant stuffing c… Read More
2017-05-30 16:08
Social media has changed the way that people interact with businesses online, no matter if your company works in the B2B or B2C sector. If your business hasn't done so already, it i… Read More
2017-05-29 14:00
Keeping track of the content that creates interest on your company's website is an important part of maintaining an online presence. Google Analytics is the go-to solution for websi… Read More
2017-05-26 16:21
Google AdWords is a powerful tool for advertising your brand online. But with the success of Google as the go-to search engine, the prices that popular keywords sell for have risen… Read More
2017-05-25 12:30
The social media revolution has changed the way product marketing works worldwide. Today your company no longer needs to pay exorbitant rates to have adverts featured in print or on… Read More
2017-05-24 12:50
Optimising a website's Meta tags has always been a big part of Search Engine Optimisation and will continue to be for a long time to come. It has always been best practice to optimi… Read More
2017-05-23 09:27
If you’re looking to have an online presence, you are going to need a mobile-friendly site. Today, just about everyone has a smartphone. In fact, in many countries, the number… Read More
2017-05-22 16:05
Here's a mind-boggling fact to begin your day: did you know that the number of social media users is expected to rise to 2.95 billion by 2020? Just to put that into perspective, tha… Read More
2017-05-18 10:20
If you’re a local business you will understand how important it is to cover every local aspect possible. Even gaining tiny grounds in new areas can open the door to even more… Read More
2017-05-17 15:00
LinkedIn is the world’s pre-eminent business social media network, but how effective is it as a sales tool? The recruitment consultant using LinkedIn to scout out new business… Read More
2017-05-16 16:00
Together with Snapchat and Whatsapp, Facebook Messenger (FBM) is the most widely used social messaging app in the world. In April 2017, Facebook Messenger could boast 1.2 billion ac… Read More
2017-05-15 02:50
Digital marketing is a dream come true for estate agents, opening up new markets and opportunities like never before. Whole books have been written about how to optimise your presen… Read More
2017-05-12 13:45
We spill a lot of digital ink on this blog singing the praises of social media as a marketing tool. In this article we want to digress and explain the ways in which social media is… Read More
2017-05-08 06:45
Google AdWords is a vast advertising platform and as a business owner, it can sometimes be tricky trying to find the time to learn more about the platform and improve your results… Read More
2017-05-06 10:30
LinkedIn creates new business opportunities. As one of the most popular social networks for businesses, LinkedIn is both an effective way to increase your professional network and a… Read More
2017-05-05 13:45
In a vast, diverse but interconnected digital marketplace, email marketing is the most effective way for a small business to secure more customers. It takes less time and is more co… Read More
2017-05-03 14:37
Your Bounce Rate is a good indication of how successful or unsuccessful your webpages are at capturing a visitor’s interest. By analysing the bounce rate of different pages yo… Read More
2017-05-02 13:30
In 2017, thousands of British businesses use social media as a cheap and effective lead generation tool. Indeed, for some businesses social media has replaced all other forms of adv… Read More
2017-05-01 09:20
It is easy to make a lot of big mistakes when creating content for a retail business. People seem to have an inbuilt spam detector, which is especially sensitive when it comes to ma… Read More
2017-04-28 16:08
The concept of video marketing sounds like it should be extremely expensive. For small businesses with a tight budget and the need to demonstrate a good ROI, this can be off putting… Read More
2017-04-27 13:15
With more than 294 billion emails sent daily, most of us have become experts at separating important emails from the ever-expanding barrage that threatens to overwhelm our inbox. Ev… Read More
2017-04-26 11:10
We expect online information on demand. If we don’t receive a seamless browsing experience on one website, we’ll access another to get the information we need. A study… Read More
2017-04-25 09:32
Generating organic interest is a major focus in digital marketing today. But unless you are funnelling that interest into slick landing pages, you aren't going to get the results yo… Read More
2017-04-24 14:02
What are SEO articles, as opposed to other types of written content? While there is crossover with other types of article, SEO articles are written primarily to gain increased visib… Read More
2017-04-21 14:00
Visual media is becoming increasingly important for lead generation and small businesses need to jump on the bandwagon before they get left behind. Video Marketing in particular pre… Read More
2017-04-20 14:44
Inbound digital marketing strategies depend on having an established brand and a receptive audience that you can nurture for lead generation. This can be a problem for start-ups, as… Read More
2017-04-19 14:18
Are you a business owner overwhelmed by the amount of Social Media platforms that are out there? You have probably noticed that in recent years image-based platforms, in particular… Read More
2017-04-18 15:20
Let’s face it, creating content for your business online can be a pretty daunting task even at the best of times. Sometimes it takes some real thought and brain power to even… Read More
2017-04-17 13:10
Good video content is powerful. There’s a statistic which claims a sixty second video can deliver as much information as 1.8 million words! Whether this is entirely accurate o… Read More
2017-04-14 10:15
Organic search results from Google are a powerful way to reach your potential customers. It is estimated that the top five results from a Google SERP (Search Engine Results Page) dr… Read More
2017-04-13 10:50
Everybody knows that social media is an extremely effective way to increase brand awareness. Yet with so many social media platforms available and new forums being continually devel… Read More
2017-04-12 15:20
The attention span of a goldfish now exceeds that of the average human. It goes without saying that people are reading less and less while video views are growing. The average consu… Read More
2017-04-11 14:25
Google has an incredible reach when it comes to potential customers, so it is easy to see why their AdWords application has been so successful. It is important to realise that while… Read More
2017-04-10 10:45
Google Analytics offers businesses an extremely effective way to keep track of the traffic to their website and mobile apps. While the service will be free to most businesses, setti… Read More
2017-04-07 12:45
Most of your suppliers, competitors and customers will have a presence (formally at least) on the big three social media platforms: Twitter, Facebook and LinkedIn. You may well use… Read More
2017-04-05 14:05
Next to Google's search results page, YouTube is the largest market for sourcing new potential customers for your company. But YouTube is a busy place, and there is around 100 hours… Read More
2017-04-05 13:00
When it comes to marketing your company on the internet, using videos makes a lot of sense. For a long time YouTube was the only game in town, but over the last few years a number… Read More
2017-04-04 11:48
Analysing the traffic on your website is a necessary part of managing online content. Two of the most popular systems that you can take advantage of are Google Analytics and Mixpane… Read More
2017-03-31 15:01
As a worldwide business networking platform, LinkedIn can be an invaluable lead gen tool, as well as a platform for strengthening customer relationships and keeping up with news in… Read More
2017-03-31 14:41
Email remains the single best online marketing tool there is. When you want to reach your target client base, well-crafted emails are the perfect solution. While email is a powerful… Read More
2017-03-28 10:19
I'm sure all of you reading this are familiar with Google AdWords or have an idea of what it is. If you are currently using the huge advertising platform as a way of driving traff… Read More
2017-03-27 16:30
The necessity of a social media presence isn't debated anymore, no matter what kind of business you operate. Potential clients for companies that operate in the B2B sector are being… Read More
2017-03-24 13:00
Despite the rise in social media's popularity, when it comes to marketing your business, there is no better way to do it than email. A US study suggested that potential clients are… Read More
2017-03-23 12:08
One of the hardest parts of using social media for your business is getting your brand known. Not only can this be difficult to do on social media but it can also be difficult to do… Read More
2017-03-22 09:32
Content creation and content marketing have always been a vital component of any digital marketing strategy. However, with the rise of inbound marketing over recent years, the way y… Read More
2017-03-21 22:40
Using SEO focused content to connect with potential clients online is more necessary than ever for law firms today. Google will allow your potential customers to find you quickly, a… Read More
2017-03-20 15:00
Email marketing is an indispensable tool for businesses to connect with their customers. The costs that build up when producing an email campaign can be significant if you are not c… Read More
2017-03-10 13:51
AdWords can help your business get noticed online in a way that no other service can. Google's search engine handles more than 40,000 unique searches every second. If properly used… Read More
2017-03-09 16:11
Content based marketing is a great way to get your business's message out there. When a potential client finds you organically, your chances of a successful conversion are much high… Read More
2017-03-08 11:35
Online marketing is a business’s single biggest opportunity to connect with their target demographic, no matter what sector they operate in. Google provides around 40,000 uniq… Read More
2017-03-07 09:45
Video marketing uses videos rather than simply words or pictures to market ideas, products and services. This may sound obvious, but if you look closely at it, you will find that vi… Read More
2017-03-06 10:40
SMEs have a lot of options when it comes to online advertising. In the last ten years the social media outlets have started to change the way that people handle information, reducin… Read More
2017-03-03 16:00
Google AdWords gives your business a powerful tool for generating leads and converting them into sales. If you are advertising in the B2B sector, AdWords can help your profits grow… Read More
2017-03-02 11:30
For a B2B service business with an online advertising budget, choosing between using Facebook and Google can be a little bit challenging. They are both effective, but they approach… Read More
2017-03-01 14:00
The Google AdWords advertising platform is probably the best online marketing tool there is based on market size. Google is the premier name in search engine technology and their Ad… Read More
2017-02-28 17:00
The world of social networking is growing all the time, but for B2B professionals there really is only one place to be; LinkedIn.
Using professional social media is unique. Many of… Read More
2017-02-27 14:08
As the world gets more and more mobile as each day passes, hyperlocal marketing is growing at a rapid pace. Searches that are carried out now and have hyperlocal intent are far more… Read More
2017-02-25 11:00
When a visitor arrives on your site, the page they land on is your one opportunity to capture their attention and start a dialogue. Many businesses invest in paid search methods, on… Read More
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