Businesses that have a limited group of potential customers often struggle with generating leads. This usually comes down to people finding your product or service at various stages of the leads funnel. When you see that you have a Lead in the 'decision' stage, your sales team acts quickly to secure a sale, but when your leads are still in the 'awareness' or 'consideration' stages, they often end up being lost. This means about 80% of leads are allowed to lose interest.