2020-03-04 14:57
As Hubspot says, “Email isn’t dead. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses ali… Read More
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Digital Prosperity Blog
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The JDR Group Digital Prosperity Blog: learn about SEO, Social Media, PPC, Mobile Marketing and Conversion Rate Optimisation
2020-03-03 14:48
Word-of-mouth referrals are often seen as the endpoint of marketing – you invest in marketing up to the point where the new customers trickle in on their own. But is this stra… Read More
2020-03-02 16:13
Have you ever had a bad experience with a marketing agency? I've just come from the office where I had an interesting conversation with the owner of a signage business where they we… Read More
2020-02-28 13:27
On most occasions when I mention Instagram as a potential sales tool to business owners, most of them roll their eyes. Why? They see Instagram as a “young people” platfo… Read More
2020-02-27 17:25
One of the best strategies for achieving strong, sustainable growth is to invest in marketing automation. This can produce high ROI and allow you to invest in other areas. In this a… Read More
2020-02-26 15:00
Visual media is becoming increasingly important for lead generation and small businesses need to jump on the bandwagon before they get left behind. Video Marketing in particular pre… Read More
2020-02-25 08:00
Do you know exactly where you are getting your customers from on the internet? Are you getting many customers who are located close to you? Or is this something you are currently mi… Read More
2020-02-24 09:37
You need to keep track of your relationships with your customers, but are you doing that in the most cost-effective and resource-efficient way? Many businesses rely on basic spreads… Read More
2020-02-21 16:54
Hi, my name is Josh and I’m a digital marketing executive at JDR Group, working here for three years.
I’m going to share with you what a typical day looks like here at… Read More
2020-02-20 16:08
LinkedIn's status as the world's number one professional business network is secure. That makes it a key platform for business owners and MDs looking to build new business connectio… Read More
2020-02-19 12:57
Since LinkedIn introduced its native video feature in 2017, it's become increasingly attractive for small and medium-sized businesses. Your business could be missing out if it's not… Read More
2020-02-18 10:07
LinkedIn's new native video feature is a powerful tool for boosting your marketing ROI. Here's how you can make it work for your business to bring in new leads and sales Read More
2020-02-17 16:36
Lead generation is a central part of business development. Without qualified leads, your sales team won't have the building blocks you need to make conversions and grow your company… Read More
2020-02-14 16:51
With 1 in 4 UK consumers now using TripAdvisor before they book their holiday, the importance of reviews in todays consumer-led society has never been higher. This week someone c… Read More
2020-02-13 17:26
Being an SEO consultant isn’t easy. Many clients expect overnight results, and blame you if they don’t achieve sales. Most people you meet don’t understand what… Read More
2020-02-12 14:54
Finding ways to generate leads for your business is a key part of business development. Your business will never expand if you rely solely on the same few clients, what do you do if… Read More
2020-02-11 13:00
Is your niche business struggling to reach its target audience and isn't attracting attention from many potential customers. Is this because you are not providing the products or se… Read More
2020-02-10 13:09
When you launch a brilliant new product or add a great new feature, you'll want to tell people about it. An email campaign is an excellent way to do this. The problem you'll often c… Read More
2020-02-07 09:55
Voice search has been touted as the next big thing for many years now. It's frequently looked as though it was about to take off – but it's never quite happened. 2020 may just… Read More
2020-02-06 10:48
Customers and prospects love to feel that the business they're being asked to deal with – or have already dealt with – sees them as people, not just as numbers on a spre… Read More
2020-02-05 11:36
Email is a powerful and effective method of digital marketing – but like any other approach, if misused it can cause you more harm than good. One of the trickiest things to ju… Read More
2020-02-04 12:36
Email marketing is an excellent way of communicating with prospects. It doesn't get in the way of their schedules, it can be picked up whenever it's convenient – and email mar… Read More
2020-02-03 14:13
As the new year gathers pace, many businesses are looking to step up their sales performance. Attracting new customers is the first step on the road – and it can be tempting t… Read More
2020-01-18 10:38
Despite the increasing globalisation of many supply chains, local customers are still hugely important to most companies. Smartphone users, in particular, are often much more likely… Read More
2020-01-17 16:20
Human beings are innately visual creatures. The right video content can have a dramatic effect on your sales, and it can be a great place to turn to make your content stand out from… Read More
2020-01-16 15:06
If potential customers are already knocking on your door, it can be tempting to rein in your marketing activities. If you do, however, you could be missing out on lucrative business… Read More
2020-01-15 14:23
Marketing is a fast-moving sector and the way in which marketers work changes frequently due to the appearance of new trends. If you want to make the most of your budget, you'll nee… Read More
2020-01-14 13:24
LinkedIn is a fantastic, business-focused social network, and all companies – of any size and in any sector – should be taking it seriously. Unlike the other big social… Read More
2020-01-10 15:15
If you want to market your company effectively, you'll need a marketing strategy and a marketing plan. That means establishing what you want to achieve and how you’re going to… Read More
2020-01-09 15:16
Many British High Street retailers are currently struggling to survive. There are many possible reasons for this, including the impact of high business rates on smaller businesses… Read More
2020-01-08 15:03
LinkedIn has increasingly morphed from merely a place to host your CV into a business-focused social network. LinkedIn Groups offer you the chance to get together with people in vir… Read More
2020-01-07 14:38
When Carina Lepore walked away from the latest edition of The Apprentice with £250,000 of Lord Sugar's money to invest in her artisan bakery, she wasn't the only candidate to… Read More
2020-01-06 10:18
Field salespeople were once the backbone of sales teams around the country. But are field salespeople an endangered species in 2020? Are they still playing the same role in your sal… Read More
2020-01-03 13:10
Businesses cannot succeed without effective marketing. You've doubtless developed, or are currently developing, a marketing strategy for your company. What works now, though, might… Read More
2019-12-31 12:51
Google Ads (or Google AdWords, as it was previously known) is the famous search engine company's pay-per-click (PPC) advertising platform. It is a highly effective marketing tool, b… Read More
2019-12-30 14:09
Building your company's brand effectively is the key to business success – and the same applies to personal branding. Your profile on LinkedIn has therefore never been more im… Read More
2019-12-28 13:01
As digital marketing has become increasingly a part of the online business scene, a number of myths have established themselves. These are often quoted as though they were inarguabl… Read More
2019-12-27 16:55
When Toys R Us went into administration, some people were shocked. However, for many retail experts, its failure was no surprise. The company had suffered years of losses and was in… Read More
2019-12-26 16:28
For many businesses, SEO is one of those vaguely magical activities that they know they should be doing, but aren’t sure of the purpose, or what it is supposed to achieve. For… Read More
2019-12-24 10:00
If you expect your digital marketing efforts to pay off immediately, you'll almost certainly be disappointed. It can take time for online marketing activities to yield results. Let'… Read More
2019-12-23 15:14
Facebook has been the subject of some huge controversies during the last few years, so you may be wondering whether it's still worth using as a digital marketing tool. The answer to… Read More
2019-12-20 14:34
Today's business owners are acutely aware of how important it is to have a presence on social media. If you promote your brand successfully on Facebook, Twitter, Instagram, and Link… Read More
2019-12-19 14:07
Have you ever struggled to differentiate your business from that of your competitors? If so, you’re certainly not alone. In any sector, there are multiple businesses providing… Read More
2019-12-18 12:26
In a world filled with social media, innovative apps, and augmented reality, you'd be forgiven for viewing search engine optimisation (SEO) as something out of the ark. However, fai… Read More
2019-12-17 14:50
Advertising your company online can yield superb results, no matter how small your business is. However, the world of digital ads can seem a complex and confusing one to the uniniti… Read More
2019-12-16 14:16
A well-designed website can act as a global shop window for your company. However, while your site should be the focal point of your digital marketing plan, it won't bring in busine… Read More
2019-12-13 11:48
A lot of articles talk about a website in terms of lead generation and marketing – i.e. getting people interested before the hard work of making a sale begins. But what if you… Read More
2019-12-12 14:11
Social media presents exciting opportunities for all types of business. It offers a playful and engaging way of connecting with customers and prospects by striking up conversations… Read More
2019-12-11 15:49
In the traditional business world, word of mouth meant what it said – customers literally speaking to each other to recommend a product or service. In the age of social media… Read More
2019-12-10 14:54
Inbound marketing has many benefits for SMEs looking to increase sales qualified leads. If utilised correctly, it's cost-effective, produces quick results, reaches new audiences and… Read More
2019-12-09 10:18
If your websites aren't ranking well on Google, many prospective customers won't know you can help them – meaning lost business even before you begin. Using Search Engine Opti… Read More
2019-12-06 12:32
We've all been there: a website that looks great but just isn't bringing in the customers. Why? More often than not, it's because it's just not well optimised. You're not going to r… Read More
2019-12-05 10:13
More and more people are researching online before making purchases. In some sectors, over 80% of people now do this. Your website will be the first point of contact for many of the… Read More
2019-12-04 15:19
Many of the challenges small and medium-sized businesses face when it comes to marketing are due to a handful of common mistakes that negatively impact their campaign. Fortunately… Read More
2019-12-03 09:53
Goal setting is essential for measuring success (or failure) in marketing. Without goals, a campaign risks drifting off target without achieving anything of substance. In this intro… Read More
2019-12-02 10:57
A lot of what a Search Engine Optimisation (SEO) company does goes on behind the scenes; the purpose of SEO being, after all, to optimise your website so it can be more easily found… Read More
2019-11-29 10:00
Hello there, everyone. Now, hold on – I know what you’re thinking. ‘Not another Brexit article!’ you’re thinking. ‘I’m sick of it!’ y… Read More
2019-11-28 11:48
My name is Jess, and I’ve been at JDR for a year and a half now. I was new to digital marketing, but I brought my attention to detail and eagerness to learn!
I’m going… Read More
2019-11-27 10:00
It’s a busy time of year for e-commerce businesses. Whether you are gearing up your website for Christmas and the New Year, or want to increase long-term revenue, you need to… Read More
2019-11-26 10:00
Do you remember our Book Club? Click here to refresh your memory. Every month at JDR we recommend one book that’ll really be worth your time, and this month’s feature is… Read More
2019-11-25 11:00
A lot of businesses seem to approach SEO with the implicit assumption that it’s not going to work. We believe this is why cost is frequently the first question that comes up w… Read More
2019-11-22 15:23
By now, you may already be aware of the latest high street giant to have folded. Mothercare – for decades, the leading retailer of baby clothes and paraphernalia – confi… Read More
2019-11-21 11:06
Thousands of businesses maintain blogs these days, from local plumbers to nationwide recruitment agencies. Does this mean that starting a blog is worthwhile for your business?
Yes… Read More
2019-11-20 16:16
There is a lot of buzz at the moment about influencer marketing and the positive effects it can have on brand authority. Is this a genuine trend or just a flash in the pan, and is y… Read More
2019-11-19 16:10
Without follow-up emails, many leads fall by the wayside, squandering the money spent on lead generation and wasting the chance of a new sale. This isn’t just the case when th… Read More
2019-11-19 10:42
Businesses in the retail sector currently have a more pressing consideration than Brexit, or even of Christmas – Black Friday! Originally an American idea, Black Friday has be… Read More
2019-11-18 16:08
Unless a Liberal Democrat majority government is returned on 13th December, Brexit will probably happen in some form in 2020. When it does, the majority of UK businesses will be aff… Read More
2019-11-15 16:20
A few weeks ago, I travelled to New York to attend the Digital Agency Expo. It was insightful to be around speakers such as Ryan Deis, Co-Founder & CEO of Digital Marketer; Larr… Read More
2019-11-06 10:00
The Shakin'it Team and TOWIE'S Bobby
JDR’s Kerry had the pleasure of being invited by Shakin’it Derby to attend the intu Derby Retailer Awards. Our favourite milk… Read More
2019-10-30 14:01
New generation marketing strategies are the best way to supercharge your business. Whether you’re diversifying into a new market or strengthening your current client base, the… Read More
2019-10-29 12:16
What are new generation marketing strategies, and how do they compare to ‘old school’ techniques? Over the past few years, noticeable trends have caused changes to how b… Read More
2019-10-28 11:13
Marketing is only effective if you target the right audience. If you market to the wrong people, your content will fall on deaf ears – for no other reason than they don’… Read More
2019-10-25 09:02
It sometimes feels as though barely a month goes by without us reading an ‘SEO is dead’ themed article. A lot has changed in SEO over the past decade. However, SEO &ndas… Read More
2019-10-23 12:35
This client, a successful crane servicing and repair business, approached JDR because they already had their hands full and couldn’t take on any marketing activities even if t… Read More
2019-10-17 09:40
You need leads to generate sales but not all leads convert into customers. Some leads have a better prospect of becoming paying customers than others. As generating each lead costs… Read More
2019-10-16 09:06
Who doesn’t love a word-of-mouth referral? It’s a great endorsement of your business and is definitely something to aim for. Many mature businesses gain a lot of their n… Read More
2019-10-15 15:59
When a marketing agency writes content on your behalf, how do they do this? After all, if people who have worked for your company for X number of years struggle to create content ar… Read More
2019-10-14 14:54
Increasing the flow of traffic to your website is an important first step, but is not the end goal. Many businesses find that, although their total web traffic increases month on mo… Read More
2019-10-11 14:59
Marketing automation isn’t a software gimmick or a fancy way of saving time. It is a proven way of generating leads and turning them into profitable customers. Beyond this, ma… Read More
2019-10-09 13:09
To break into a new international market, you need a website that ranks well in your target country. However, there are several challenges to overcome when trying to attract custome… Read More
2019-10-08 11:24
In B2B sales, people don’t buy from companies; they buy from other people. Every business lead you generate had a person attached to it, with a role to play in that business… Read More
2019-10-07 09:50
All the time and effort that goes into an email marketing campaign is worth nothing if the recipient doesn’t see it, or sees it but is too busy to read it – in other wor… Read More
2019-10-03 08:55
WordPress is the single most widely used CMS and web development platform on the Internet, responsible for over 75 million active websites worldwide – that’s 34% of the… Read More
2019-10-02 11:43
In a previous article we wrote about finding the Goldilocks zone for social media output: how many posts to send out each day or week on each of the main platforms. So long as you s… Read More
2019-10-01 11:27
Here's one of the most important things we know about marketing: it works. Therefore, if you aren't getting results from your strategy, there's definitely something wrong. That does… Read More
2019-09-30 11:46
'Winging it' isn't a tactic that you'd employ in most areas of your business operations. Taking this approach on a production line could result in suppliers receiving faulty goods… Read More
2019-09-26 11:10
Today's business world is so competitive that it's crucial to create a buzz about your products and services if you want to stay ahead of your rivals and ensure your business surviv… Read More
2019-09-25 10:45
If you're spending money on inbound marketing, you'll want to know that your efforts are likely to pay off. You may even want any external marketing agency that you're about to empl… Read More
2019-09-24 10:04
Running a company is a time-consuming business and there's always a host of things that need to be done. However, even if your business is booming, it's crucial to continue marketin… Read More
2019-09-23 11:52
Most businesses would agree that social media activity is important for marketing and general branding, but opinions are divided over how often to post on social media. Some compani… Read More
2019-09-20 10:03
If you feel that fighting a demogorgon would be an easier option than turning your company's sales performance around, don't despair – help is at hand. You might find it hard… Read More
2019-09-18 11:00
MailChimp has a well-deserved reputation as an efficient and versatile email marketing application – especially considering the low cost and shallow learning curve. We previou… Read More
2019-09-17 14:00
A big congratulations to our MD David Roberts – he cycled 100 miles on August 31st, and somehow made it back in one piece! At JDR we do pride ourselves on health and fitness… Read More
2019-09-16 09:00
One of the most common questions we get asked about LinkedIn Sales Navigator is whether it's worth using or not. Our view is that it can be a highly effective tool for sales teams s… Read More
2019-09-12 16:17
13th September is Roald Dahl Day, but what’s that got to do with digital marketing?
Roald Dahl is probably one of the most popular children’s authors of all time. He wr… Read More
2019-09-11 13:49
In the last few months, SharpSpring, the popular marketing automation platform, has launched two new features: SharpSpring Sales Optimiser and SharpSpring Meetings. So, what exactly… Read More
2019-09-10 14:02
If you provide training, coaching or consultancy services, it's essential to maintain a high profile in order to generate leads and sales. However, finding ways in which to demonstr… Read More
2019-09-09 14:42
Trade shows, exhibitions and events are classic ‘outbound’ marketing tactics that can be extremely successful if they are the right events and they are carried out effec… Read More
2019-09-05 15:45
Marketing automation software can automate important sales and marketing tasks, saving countless hours, reducing errors and improving efficiency. But how can you use this software… Read More
2019-09-04 09:36
It may be a cliché to say this in 2019, but yes, it is essential for all businesses to create a website as soon as possible – even start-ups and local businesses. Many… Read More
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