2022-01-25 10:00
Online sales and marketing depend on a well-designed website – they say, which is why businesses spend tens of thousands of pounds designing and maintaining attractive website… Read More
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Digital Prosperity Blog
blog.jdrgroup.co.uk
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digital marketing
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The JDR Group Digital Prosperity Blog: learn about SEO, Social Media, PPC, Mobile Marketing and Conversion Rate Optimisation
2022-01-21 10:00
Networking events have been the backbone of sales for many businesses for many years – from the largest international symposiums to the local Chamber of Commerce business brea… Read More
2022-01-19 09:00
Many businesses balk at the idea of hiring an inbound marketing agency, and more often than not the objection comes down to the perceived costs. The perception – which is in f… Read More
2022-01-18 12:19
Many businesses that embark on inbound marketing are pleasantly surprised by their initial results. Web traffic increases, leads start flowing, email nurturing works, and soon you s… Read More
2022-01-13 12:00
With Valentine’s Day quickly approaching it is important for your business to maximise this opportunity. There are many ideas for Valentine’s Day being launched, but… Read More
2021-12-22 10:00
The suspension of business events and face-to-face meetings and the physical closure of workplaces during the pandemic, forced businesses to think of new ways of making sales and su… Read More
2021-12-15 13:57
Thousands of years of human experience have taught us that relationships are forged through face-to-face contact, whether in personal life, or in business. Largely due to the way th… Read More
2021-12-03 10:00
Knowing where to start with marketing your small business can be tricky, as there is so much information out there it’s hard to know where to start Read More
2021-11-30 11:00
Digital marketing has created a level playing field between small businesses and the giants of the online market. By deploying a carefully considered digital inbound marketing strat… Read More
2021-11-26 10:00
All business owners know that there are sales to be made online but achieving these sales in the real world is often a different matter. By implementing these easy marketing tips, y… Read More
2021-11-24 12:46
A solid marketing plan can take your business to new heights and, over time, will significantly increase your number of new customers and the value these sales bring to your company… Read More
2021-11-02 08:30
Key Results:
20x increase in website enquiries - to
81 a month!
From 500 visits a month to
5,000 visits per month
Automated… Read More
2021-10-29 09:30
It is no secret that the world of marketing has changed dramatically. Not long ago, the proliferation of media channels meant that it was relatively easy for small businesses to pur… Read More
2021-10-26 09:30
Digital marketing has far surpassed television and other media categories in spending in the last several years. In addition to the fact that the marketplace is digitally connected… Read More
Sale Or No Sale? Understanding Your Customer’s Decision-Making Process In Order To Make More Sales
2021-10-19 09:00
‘Understanding your customer’ is a cheap phrase that is used too often in marketing. Businesses already ‘understand their customers’ in terms of the general… Read More
2021-10-15 09:00
Using video in your sales process gives a human face to your business and helps you gain more customers. Working remotely, video selling helps replicate the value of face-to-face me… Read More
2021-10-12 10:00
From humble beginnings in 2006, Shopify has grown to become the world’s leading turnkey e-commerce platform for small online retailers. Alongside other easy-access website hos… Read More
2021-10-08 09:30
Creating and sustaining a business website can be difficult, time consuming and expensive. Getting a website online is one of the major tasks involved with launching a new business… Read More
2021-10-05 10:00
Firstly, you may be wondering, what does the title of this podcast mean?
Well, this podcast is 100% a marketing discussion and we are not here to speak about the relative merits… Read More
Digital Marketing In The Wake Of The Pandemic - The Digital Prosperity Podcast - Season 5, Episode 4
2021-09-28 12:23
In this week’s podcast our valued Directors who are at the heart of JDR Group, Will Williamson and Dave Roberts, spoke about the impact of COVID-19 on small to medium-siz… Read More
2021-09-22 09:30
A lot of businesses keep a lead or prospect database full of names, email addresses, and phone numbers that they sometimes use for email marketing and telephone outreach. But how ma… Read More
2021-09-21 09:30
2021-09-17 16:20
Lead generation outsourcing is popular for a reason: by working with an agency, businesses can generate more leads than they would do using their own steam, convert more of these le… Read More
2021-09-14 23:00
Customers can now readily access your website any time of day through smart phones, tablets and with new technological devices such as Google Glass on the horizon, this is only g… Read More
2021-09-14 09:30
Online lead generation encompasses a wide range of tactics, campaigns, and strategies, so businesses approaching digital marketing for the first time often run into the problem of c… Read More
2021-09-14 08:15
This client is a well-established firm of family solicitors, who have been providing services to their local community for decades. With an already market-leading position in their… Read More
2021-09-10 09:00
You can say a lot about lead generation in digital marketing without drilling down to the specifics of how to encourage prospects to get in touch, and to nurture them into paying cu… Read More
2021-08-24 10:00
Love it or loathe it, blogging is one of the pillars of content marketing and it is difficult to imagine an effective digital strategy without it. Businesses who publish blogs these… Read More
2021-08-19 10:00
There are three main types of LinkedIn account: the basic free account, then LinkedIn Premium, and Sales Navigator. The free account features the basic toolkit available to all Link… Read More
2021-08-16 11:00
Most businesses keep some kind of prospect list or customer database – often a spreadsheet – consisting of the names and contact details of existing customers, past sale… Read More
2021-08-13 10:00
B2C and e-commerce businesses have taken to digital marketing like ducks to water and many have reaped the rewards of this approach during the pandemic. Even with the high streets s… Read More
2021-08-10 07:46
This client is a small engineering firm - a company of just 4 people based in East Anglia. When we first met they had recently updated their website, which looked good - but there w… Read More
2021-08-09 13:23
Pardot is a popular marketing automation platform from the developers of Salesforce. For Salesforce users, Pardot offers a convenient segue into the efficiency and productivity bene… Read More
2021-08-03 06:45
When we review a website as part of an inbound marketing audit, we look at what the website is actually producing for your business. We look at how many leads it’s… Read More
2021-08-02 12:52
Kajabi is one of the new generation of integration platforms for business software, the goal being to allow users to ditch dozens of different apps, plug-ins, and tools – whic… Read More
2021-07-30 12:30
Everyone loves a word-of-mouth referral. Having a prospect get in touch because of a recommendation from an existing customer or supplier, and then having them proceed to becoming a… Read More
2021-07-28 11:58
Digital lead generation strategies make it their primary purpose to increase the visibility of the business’s website. The goal isn’t popularity for its own sake (being… Read More
2021-07-09 08:00
Pound for pound, inbound marketing generates more sales revenue than any other business development technique, but it’s not always straightforward to determine a clear-cut ROI… Read More
2021-07-06 09:47
2021-07-05 08:01
Before the pandemic, some businesses still relied predominantly on traditional face-to-face networking strategies to acquire sales and maintain customer relationships. With most pur… Read More
2021-07-02 08:00
For every person who has relaxed their work schedule during the pandemic and enjoyed bingeing on Netflix, there are others who have never been busier in their working lives Read More
2021-07-01 08:00
Writing is an acquired skill and it is something that people tend to either love or loathe doing. For business owners running a specialist business, there are always plenty of other… Read More
2021-06-15 08:00
Between Brexit and Covid, UK businesses have had their fair share of uncertainty over the past year or so. And while the end is in sight for Covid restrictions (fingers crossed!!)… Read More
2021-06-11 16:22
Now we’re reaching the halfway point of the year, it’s time to review some of 2021’s content marketing trends and look ahead to what may be coming in the latter ha… Read More
2021-06-11 08:00
Businesses invest in marketing and sales in order to see a return, and it is reasonable to ask how long it is likely to be before you start seeing your investment deliver new paying… Read More
2021-06-09 11:16
The short answer is - Yes! Digital marketing is ideal for specialised businesses because of the way it can be focused to target very specific buyer groups Read More
2021-05-25 11:08
Do you have a LinkedIn account and want to use it to generate more business for your company? If you are a B2B organisation the answer to this question should be yes! Read More
2021-05-20 16:21
My name is Emma, I’m a Campaign Manager here at JDR. I am working with various clients managing every aspect of the digital campaigns. The best part about this is, I have so m… Read More
2021-05-19 11:29
My name is Charlotte and I started working at JDR on the 6th of January 2019 as an apprentice in Digital Marketing. When I first came onboard, my role was 'assistant to the account… Read More
2021-05-13 14:47
There’s been a lot of talk and worry recently about Google’s 2021 algorithm update, which will see “page experience” and “core web vitals” matter… Read More
2021-05-07 11:14
Great news - after quite a few proud years as a HubSpot Platinum partner, we’ve now achieved Diamond status. This is incredible for us - HubSpot has over 600 marketing agenc… Read More
2021-04-13 15:39
My name is Amber, I’ve been at JDR Group since 2013. As a Campaign Manager I deal with different clients every day, so no two days are exactly the same! In this article I am g… Read More
2021-04-07 15:04
Most accountants say you need to invest at least 5% of revenue into marketing, but very few small businesses actually do that Read More
2021-03-23 16:02
If you've used ‘marketing’ techniques in the past, or worked with an agency, and failed to get the results you expected, you may be wondering if marketing is just a wast… Read More
2021-03-19 15:27
Harnessing the power of video marketing doesn't have to be costly or time-consuming. In fact, your team could even shoot videos on a smartphone or tablet and edit these in-house. He… Read More
2021-02-12 11:12
With research showing that two-thirds of B2B buyers decide which products to buy as a result of online content, it's not surprising that businesses are abandoning cold calling in fa… Read More
2021-02-10 11:06
Most company owners dream of having a steady stream of prospects walking through their doors – virtually or otherwise. In an ideal world, these prospects would be ready and wi… Read More
2021-02-08 10:53
2021-02-05 10:43
If you aren't already using videos as part of your company's sales strategy, it's time to start doing so. According to HubSpot, video is now the most popular choice of content among… Read More
2021-02-03 10:41
Video marketing is gold dust for small businesses keen on expanding their digital sales. However, if you're considering using video marketing to promote your business for the first… Read More
2021-01-22 17:17
One of the key lead and sales generation methods that SME owners should be embracing today is video selling. If you're planning to create and distribute marketing videos, however, i… Read More
2021-01-19 16:22
No matter how hard you're working to attract prospects, your business won't grow if your sales team fail to close. So, what can you do if your company's conversion rates are lower t… Read More
2021-01-15 16:02
2020 was quite a year and, with some hope on the horizon for 2121 there is plenty to play for. One of the most important moves that you can make – even during lockdown - is to… Read More
2021-01-12 15:51
When people are considering working with us, the main question is 'what results can I expect?'
In the marketing industry, false hopes are a problem - marketing agencies often over… Read More
2020-12-21 13:01
Whether you’ve taken a hit from lockdown this year and require a promotional push to get new customers, or you’re a long-standing business in need of a fresh approach to… Read More
2020-12-18 10:00
The way marketing works in today’s market can be a frustrating process. One minute you’re generating good leads then the pipeline of leads stops and changes. Each busine… Read More
2020-12-17 11:30
Since the outbreak of COVID-19, lots of businesses that depended on high street footfall have adapted - and responded with strategies designed to generate more online sales. Busines… Read More
2020-12-10 17:16
All businesses need to develop a good marketing and sales strategy to succeed and grow, even if they never refer to it as such. Every business has its own particular way of getting… Read More
2020-12-01 15:58
2020 has been, to put it bluntly, a disastrous year for many businesses. With offices and retail locations forced to close, millions of people placed on furlough and hundreds upon t… Read More
2020-11-25 08:45
Video is becoming an increasingly important part of modern business - it can play a part in your marketing strategy, sales strategy and customer service strategy. At JDR, our video… Read More
2020-11-20 09:30
Marketing and business success go hand-in-hand, so it is vital to have a good agency in your corner. Marketing agencies all promise similar results — higher search engine rank… Read More
2020-11-17 10:30
Content is still king when it comes to making sales. However, all the blog posts, social posts, and landing pages your business produces are just dry words unless they tell a meanin… Read More
2020-11-13 11:30
Many businesses need to improve the conversion rate of their websites. Your site might attract lots of visitors, but that counts for little if this does not translate into revenue… Read More
2020-11-11 14:46
The big question for companies considering online marketing in today’s flexible working world is whether to invest in having a marketing function in-house, or whether outsourc… Read More
2020-11-10 09:30
It is a little known fact that new customer acquisition is five times more costly than retaining existing customers. Moreover, your current customers will outspend your new customer… Read More
2020-10-27 10:01
Spooky season is upon us, and in any normal year kids old and young would be brushing up their fancy dress costumes for a fun evening of trick or treating, parties, and apple bobbin… Read More
2020-10-26 12:14
Most businesses are not like Apple, Tesco or Sky, with huge advertising budgets available to them each year. This is why, particularly in today's uncertain times, it is vital for bu… Read More
2020-10-23 10:49
If you're an SME, there's a good chance that your marketing budget has come under scrutiny since the coronavirus pandemic. Nonetheless, during crisis periods, businesses that have v… Read More
2020-10-05 10:00
TikTok is the latest social media trend, with over 500 million downloads on Google Play and the App Store, and over 1.5 billion active users each month. Although the platform has ha… Read More
2020-10-02 10:00
As a business owner, all talk of customer journey mapping boils down to one consideration – although prospects have different priorities, expectations, and objections, the goa… Read More
2020-09-30 10:00
The popularity of LinkedIn Video has skyrocketed, since native video was launched on the platform in 2017. LinkedIn reports that video content has grown faster than any other type o… Read More
2020-09-28 10:00
All businesses that are focused on growth should measure the effectiveness of their sales and marketing strategies. In an increasingly digitised world, the quantity of data elements… Read More
2020-09-24 11:48
One of the things we’ve been working on at JDR throughout lockdown is looking at ways we can help customers take advantage of new technologies and trends, to get better result… Read More
2020-09-17 11:49
Over the past week our development team have been fending off a significant cyber security attack on a number of websites we host, part of a worldwide hack attempt affecting over… Read More
2020-09-16 10:00
Every company needs to be forward-thinking in order to grow. What this means in practice is adopting and maintaining a mind-set for growth, proactively seeking out opportunities and… Read More
2020-09-15 10:00
Let's be honest: the 21st century has been a series of struggles – or at the least a rollercoaster ride – for many businesses. As we weather the economic fallout from co… Read More
2020-09-14 09:16
In a traditional business, sales and marketing departments are kept separate. This might be the way that it's always been done - but in a modern environment, it doesn't make sense… Read More
2020-09-11 11:21
You may or may not have already heard of buyer personas - but what are they really, when you move past the jargon? Here's the lowdown on what exactly buyer personas are, and how the… Read More
2020-09-10 09:30
Whether you're a new start-up or you've been in the game for a while, sales targets can cause difficulties. Often they're too ambitious, ending up as pie in the sky and causing fric… Read More
2020-09-09 07:38
At JDR, we have been using one-to-one video for several years - and in the increasingly virtual post-COVID world, we have been using it more and more. These are quick videos where w… Read More
2020-08-29 10:00
Well-researched marketing techniques can pay dividends for your sales effectiveness. However, there is nothing quite so effective as personal referrals for drawing in customers. Res… Read More
2020-08-28 10:00
Judging good sales leads is essential to business success. A steady supply of leads is invaluable, but they must also be likely to convert to sales. The best, or most qualified lead… Read More
2020-08-27 10:00
For many business owners, their LinkedIn profile is not seen as a primary marketing platform for the business itself. LinkedIn is seen as useful for personal and business connection… Read More
2020-08-26 10:00
It is crucial to respond to your customers and where their needs are at this point in time. This might sound too obvious to repeat, but, still, many business owners compare their co… Read More
2020-08-25 14:57
It is hard to overestimate the value of word-of-mouth recommendations for businesses. People trust recommendations by their friends and associates much more than they do the claims… Read More
2020-08-21 10:00
While things aren't back to normal for the UK's businesses yet, many companies are ramping up their operations again – and the good news is that the economic hit hasn’t… Read More
2020-08-20 10:00
Whether you're just beginning to get your business operations back on track or you're still being affected by lockdown measures, you may have lost ground in recent months. However… Read More
2020-08-19 10:00
SMEs face many challenges but one of the biggest is sales lead generation. Search online and you'll find a host of companies claiming to be able to help you identify potential clien… Read More
2020-08-18 10:00
If you own a small or medium-sized enterprise (SME), you may still be handling sales yourself, particularly if you haven't been in business long. That means you'll almost certainly… Read More
2020-08-17 10:00
To boost your profits and cultivate new opportunities as we move out of lockdown, you'll need to make sure that new customers keep coming through your door. Therefore, it's crucia… Read More
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