TikTok is the latest social media trend, with over 500 million downloads on Google Play and the App Store, and over 1.5 billion Active users each month. Although the platform has had a bad rap in recent months and is – currently at least – primarily a private user network, as a Business owner you may be considering how useful it is as a sales and lead generation tool. In many ways, TikTok is in the same position as Twitter and YouTube were in 2010/11, with a suite of features that were useful to businesses in principle, but without a large and active community of business users.