2023-07-17 12:00
You’re a small business with big ambitions. But despite your obsession with quality, commitment to your customers and incredible team, it seems as though the growth you long for… Read More
Blog Directory > Internet Blogs > SEO & SEM Blogs > Digital Prosperity seo-and-sem Blog >
Digital Prosperity Blog
blog.jdrgroup.co.uk
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ecommerce
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The JDR Group Digital Prosperity Blog: learn about SEO, Social Media, PPC, Mobile Marketing and Conversion Rate Optimisation
2023-07-13 11:30
Sustainable business growth rests upon two pillars. The first is a growing stream of revenue from loyal customers who not only provide repeat business but refer their friends, family a… Read More
2023-07-12 12:00
Online visibility is an intractable challenge for B2C Ecommerce businesses Read More
2023-07-10 11:00
Digital marketers frequently talk about the importance of publishing regular, new content to build your brand authority and draw traffic to your business Read More
2023-07-06 11:30
Customer reviews can significantly impact a small business's reputation and sales by building a bank of social proof that supports the credibility and authenticity of the business Read More
2023-07-05 12:00
Google Analytics provides a mine of valuable data that businesses can use to make more sales, but at first glance, it can be difficult to know what to do with the information provided… Read More
2023-07-03 12:00
HubSpot comes with a wide range of advanced inbuilt analytics and reporting tools that can help business owners fine-tune their marketing to the needs of their customers and thereby se… Read More
2023-06-29 11:30
For high-street retailers, encouraging people off the street to browse the shelves is just the first part of the story. The real job is to prompt them to move from the shelf to the til… Read More
2023-06-28 11:30
With the rapid shift towards digital platforms and changing buyer behaviours, it has become crucial for businesses to adapt their sales strategies and leverage innovative tactics to su… Read More
2023-06-26 11:00
One of the enduring criticisms of the digital marketplace is how online sales have ‘depersonalised’ business interactions Read More
2023-06-22 11:20
With an increasing number of commercial and industrial businesses turning to online trade platforms for their purchasing needs, it is essential for B2B trade merchants and wholesalers… Read More
2023-06-21 11:00
The sales funnel plays a crucial role in effectively converting leads into paying customers Read More
2023-06-19 00:30
User Experience, or UX, is one of the most important buzz phrases of modern web design, and for good reason Read More
2023-06-15 12:00
With an increasing number of business decision-makers conducting most of their research, sales decisions, and business interactions online, a strong digital presence is vital to reach… Read More
2023-06-14 00:00
As a B2B business owner with limited resources, it’s easy to spend a lot of money and time on digital marketing without seeing much result Read More
2023-06-12 00:00
Social media has become a powerful tool for business owners to connect with their customers, build relationships, showcase their products and services, and engage with current and pros… Read More
2023-06-08 12:00
The Internet is a wide-open landscape when it comes to making sales for your business Read More
2023-06-07 11:00
The digital B2C consumer market is increasingly trend-driven, and one of the main catalysts for trends are influential social media users based on Instagram, YouTube, or TikTok, who pr… Read More
2023-06-05 12:00
Building a strong sales pipeline is essential for the success of your business – not only in terms of the new sales you make but also in how valuable these customers are for your… Read More
2023-06-05 12:00
When you create content for your business, whether this is a blog article, eBook, webpage, or video, striking the right tone of voice is crucial to its success Read More
2023-06-01 11:00
When making online sales, the first priority is to establish a website that showcases your products and services and effectively drives traffic to your business Read More
2023-05-31 11:00
If you are looking to enhance your Ecommerce marketing strategy for Generation Z consumers (the so-called Zoomers, born c.1997 – 2012), you should consider adding TikTok to your… Read More
2023-05-29 10:30
Inbound marketing is a customer-centric, content-driven approach to marketing that focuses on engaging and attracting inbound sales enquiries from potential customers, rather than inte… Read More
2023-05-25 10:45
Inbound marketing and public relations (PR) are two marketing strategies employed by businesses to connect with their target audience and achieve their marketing objectives Read More
2023-05-22 12:00
The Millennials – the generation of people who entered adulthood around the first decade of this century – are no longer the ‘rising generation’ Read More
2023-05-18 11:00
Social media has revolutionised the way that small businesses market themselves, and with millions of people glued to their screens each day, there’s never been a better time or… Read More
2023-05-17 12:00
Posting high-quality images with your content can be a game changer for your B2B social media marketing strategy, but knowing what to post can be a challenge Read More
2023-05-17 11:30
As a business owner, seeing a negative review appear on Google or social media can make your blood run cold, and it is natural to look at negative feedback as a failure or setback Read More
2023-05-15 11:30
Calls to Action (CTAs) come in various forms, including buttons, links, and messages, and are designed to encourage users to perform a specific action Read More
![Inbound Marketing For Industrial Pump Suppliers [Case Study]](https://cdn.blogarama.com/images/posts_thumbs_site_id/3177/317715-1552126573.w320.jpg "Inbound Marketing For Industrial Pump Suppliers [Case Study]")
2023-05-12 09:30
This is the case study of a specialist B2B pump supplier providing technical solutions to a number of markets.
The company had ambitious growth plans. They had identified that their w… Read More
2023-05-10 10:30
The Internet has made the shopping experience faster and more convenient for consumers, and over the past 20+ years, each change in Ecommerce technology has aimed to strengthen and dev… Read More
2023-05-08 11:00
Artificial Intelligence (AI) software has revolutionised several industries over the past decade, and marketing is no exception Read More
2023-05-04 11:30
As an SME business owner, it’s not always easy to compete head-to-head with larger companies and even with similar-sized competitors Read More
2023-05-03 11:00
As a small business owner, you are likely to have limited resources to invest in digital marketing in the current uncertain economic climate, so it’s essential to make every poun… Read More
2023-05-01 10:00
For decades, word-of-mouth referrals have been the primary source of new clients for accountancy businesses Read More
2023-04-27 12:30
The brand colours you use on your business website are a key element to consider when designing a new site, as different colours convey a variety of messages and create an online &lsqu… Read More
2023-04-26 12:00
The marketing and sales departments are crucial elements of any business, but it’s just as important to know that the two shouldn’t be confused as they have distinct differ… Read More
2023-04-24 12:15
Competition is an unavoidable aspect of any marketplace for UK SMEs Read More
2023-04-20 12:00
The Holy Grail of marketing isn’t just to drive traffic to your website, or even to make first-time sales (although these are essential starting points!) but to help cultivate mo… Read More
2023-04-19 12:00
2022 was a challenging year for the UK and the broader economy, with the rising inflation, recession, and the ongoing war in Ukraine leaving a lasting effect on small and medium-sized… Read More
2023-04-18 11:30
As an online retailer, driving traffic to your website is only half the battle to growing your conversion; the other half is getting those visitors to take action and make a purchase… Read More
2023-04-17 12:00
Meeting your customers where they are is essential for any business to succeed in sales – it’s not simply enough to provide a product or service as businesses must invest i… Read More
2023-04-13 11:30
Search Engine Optimisation (SEO) is the key to online visibility and sales. SEO helps Google crawl your website to determine how relevant your content and business website are to searc… Read More
2023-04-12 11:00
Influencer marketing has become a popular marketing tactic in recent years, with more and more brands leveraging social media influencers to increase their reach and engagement Read More
2023-04-10 11:30
SEO plays an important part in digital marketing for several reasons, and in a previous article we explained why Google puts such a high premium on factors such as quality, mobile opti… Read More
2023-04-06 11:30
A key variable in the Ecommerce revenue formula is to increase your average basket value by encouraging customers to buy more products, or higher value products, on each purchase.
Her… Read More
2023-04-05 12:00
One way to boost your Ecommerce revenue is to increase the number of lifetime transactions per customer. If you can get each customer to buy more than once, then you'll boost the lifet… Read More
2023-04-03 12:00
Search engine optimisation, or SEO, is one of the pillars of digital marketing and is important for any business serious about getting their content noticed by the right people Read More
2023-03-30 11:00
Traffic is the lifeblood of any Ecommerce business. It's an essential variable. Even with a 100% conversion rate, you won't make any money if you have no traffic coming to your welcome… Read More
2023-03-29 11:00
HubSpot CRM is one of the world’s leading customer relationship management systems for small businesses Read More
2023-03-27 11:00
A good CRM like HubSpot can save you significant time and money on manual processes if you use its features correctly Read More
2023-03-23 12:30
A customer relationship management system, or CRM, is a cloud-based software platform that helps businesses consolidate their sales and marketing data, automate many manual processes… Read More
2023-03-22 12:00
HubSpot is a powerful sales and marketing application, consisting of HubSpot CRM, which is free, plus separate ‘suites’ for marketing, sales, customer service, and operatio… Read More
2023-03-20 17:00
We are thrilled to report that the JDR Group has recently been awarded HubSpot Elite Partner Status, putting us in the top 1% of HubSpot partner agencies worldwide, and making us one o… Read More
2023-03-16 13:00
Increasing your average order value (AOV) is one of the two main strategies for Ecommerce businesses looking to boost their sales revenue – the second being to increase the total… Read More
2023-03-15 13:00
In our new downloadable guide for online retail business owners, we’ll show you how to grow your Ecommerce sales in 2023. Learn the straightforward formula for Ecommerce success… Read More
2023-03-13 12:15
When creating digital marketing content, it is important to ensure that it is accessible to your target audience and fully inclusive. In this article, we discuss what the terms inclusi… Read More
2023-03-09 12:00
Before the meteoric rise of video content, social media was often the ‘awkward cousin’ of digital marketing for many businesses, a place to post signposts to blogs and spec… Read More
2023-03-08 13:00
In the world of content marketing, there are few things as important as finding the right tone of voice. Your tone of voice is a reflection of your brand and can impact how your audien… Read More
2023-03-06 13:00
A lot of people have put off the idea of starting their own business because they don’t enjoy the traditional sales method Read More
2023-03-02 13:00
One of the things we love most about LinkedIn is the way that the platform has developed to become all things to all seekers Read More
2023-03-01 13:00
Content marketing is becoming an increasingly essential aspect of growing a small business online Read More
2023-02-27 13:00
Creating content that actually wants to be read is a great conundrum for all writers of all ages – and in the age of digital sales, it has also become the problem of individual b… Read More
2023-02-23 13:00
The UK was once famously described as a ‘nation of shopkeepers’, by Napoleon in the early 19th century. It was meant as an insult at the time but, like many historical quip… Read More
2023-02-22 13:00
The possibility of another recession can be a terrifying prospect for businesses to face, but if the time comes it doesn’t have to affect your sales process Read More
2023-02-21 14:42
For all of the discussion about LinkedIn being the world’s greatest networking platform and the biggest business community in the world, getting leads from your LinkedIn page can… Read More
2023-02-20 13:00
In this special episode of the Digital Prosperity podcast, JDR Group Managing Director David Roberts was joined by Carl Jarvis from Marketing for Manufacturers to discuss how having an… Read More
2023-02-16 13:00
A CRM (Customer Relationship Management) system is a useful tool for managing the relationships you have with your customers. Every CRM system is different but the majority will have f… Read More
2023-02-15 14:04
YouTube Shorts, the platform's short-form video feature, has recently added a new feature to enhance user experience: Narration Voiceovers. This addition has been inspired by TikTok, t… Read More
2023-02-13 13:00
Recession is something that no person or organisation wants to experience again, but with the cost of living crisis, supply chain issues and high inflation, another recession seems ine… Read More
![HubSpot Migration, Onboarding & Implementation [Case Study] - How This Company Moved To HubSpot Professional For Their Sales, Marketing & Customer Service](https://cdn.blogarama.com/images/posts_thumbs_site_id/3177/317715-1011394956.w320.jpg "HubSpot Migration, Onboarding & Implementation [Case Study] - How This Company Moved To HubSpot Professional For Their Sales, Marketing & Customer Service")
2023-02-09 14:29
HubSpot is an all-in-one sales, marketing and customer service platform which allows you to manage, automate and report on all of your revenue-generating activity in one single place… Read More
2023-02-08 13:00
JDR Group’s social media team recently attended the Meta Marketing Summit, a highly-anticipated event for industry professionals. The summit was packed with informative sessions… Read More
2023-02-06 13:00
A face-to-face or video sales meeting with a prospect is often the final stage in the sales journey, after which – hopefully – the customer will be ready to close the deal… Read More
2023-02-02 10:50
When it comes to increasing sales in a B2B business, offers and incentives can be extremely beneficial. However, whereas in the B2C sector, creating enticing offers and incentives is f… Read More
2023-02-01 13:00
A sales process is a set of repeatable steps that a business uses to close deals and systematically increase revenue. It helps guide potential customers through the buying journey quic… Read More
2023-01-30 13:00
Not everyone will be comfortable describing the year 2020 as ‘awesome’. However, one of the great collaboration technologies that came out of that strange year was Instagra… Read More
2023-01-26 13:00
LinkedIn is one of the most powerful and effective digital tools to create connections and drive traffic to your website, so as a business owner, you want to make sure that you’r… Read More
2023-01-25 13:00
Of all the AI (Artificial Intelligence) applications that have become available over the past decade, the one with the most practical benefit for B2B small businesses is online chatbot… Read More
2023-01-23 13:00
LinkedIn has become a major force in business-to-business networking and digital marketing, with successive updates making it more valuable and accessible as a sales tool for SME busin… Read More
2023-01-19 13:30
From tracking industry news to conducting surveys, there is no shortage of strategies you can use to generate ideas for your business blog, website, and social media campaigns. The iss… Read More
2023-01-19 13:00
Email marketing automation giant MailChimp fell victim to a major data security breach this week after a phishing attack enabled thieves to steal passwords and login details from MailC… Read More
2023-01-18 13:00
Website design and optimisation are a central part of what we do for customers at JDR, so it’s always encouraging to receive positive feedback about our own website Read More
2023-01-16 13:00
Content marketing is one of the pillars of inbound digital marketing, but what do we mean by content marketing and how can you use it to get more customers? This article explains every… Read More
2023-01-12 13:00
Marketing automation uses specialised software to help business owners communicate responsively with their target buyers and respond to their needs – while saving time on routine… Read More
2023-01-11 13:00
Inbound marketing consists of various strategies that naturally and unobtrusively get the audience’s attention to your products and services. The sales potential of inbound marke… Read More
2023-01-09 13:00
The goal of digital marketing is to create brand awareness and generate sales among a highly targeted audience. Video content is a useful addition to any SME digital marketing strategy… Read More
2023-01-06 14:45
If you're searching for a PPC agency in the UK, you'll find a huge range of companies and directories coming up in Google. It can be hard to choose when there are so many options. As a… Read More
2023-01-05 12:30
Digital marketing agencies manage your marketing and online sales strategies on your behalf, driving sales-qualified traffic to your website and helping you convert these visitors into… Read More
2023-01-04 13:30
Over the past few years, video marketing has gone from an expensive nicety to an essential – and increasingly accessible – necessity for all businesses engaged in online sa… Read More
2023-01-02 12:30
Whether or not to show prices on your website is a thorny question for many B2B businesses. For B2C and B2B e-commerce companies, accurate online prices are non-negotiable – no c… Read More
2022-12-29 11:30
Salespeople hold pride of place in many small businesses and are often some of the first new employees that a business owner hires when looking to expand his or her business. A compete… Read More
2022-12-28 11:30
Cyber-attacks don’t just affect large banks and the NHS, they affect smaller businesses, too. Stats vary, but a 2020 UK Government survey of cybercrime against SMEs reported that… Read More
2022-12-28 09:30
The cars are covered in frost, Christmas music is blasting through the shops, and turkeys are going out of stock - it’s starting to feel a lot like Christmas.
And with Chr… Read More
2022-12-22 13:00
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal of B2B content marke… Read More
2022-12-21 13:00
Inbound Marketing is a strategic approach to marketing that focuses on creating and delivering valuable content to attract, engage, and convert customers. At each stage of the buyer jo… Read More
2022-12-19 13:00
Marketing automation involves the use of specialised software to integrate the tasks involved with digital inbound marketing (e.g., email marketing, social media, blogs), and automate… Read More
2022-12-15 13:00
First impressions matter, and in today's intensely digital economy, your website is usually the first chance you have to make a good impression on potential customers. That is why it i… Read More
2022-12-14 13:30
HubSpot CRM is a powerful customer relationship management application designed to help small businesses streamline their customer relationships, increase their sales revenues, and boo… Read More
2022-12-12 13:00
In the manufacturing and precision engineering sectors, video marketing is now one of the most powerful tools that you can use to promote your products or services. Videos can be used… Read More
2022-12-09 16:15
The advice that up to 10% of gross revenue should be spent on marketing is well known, but why is this? Read More
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