2022-12-07 15:45
Finding a good website design agency is a high-stakes business decision, and the choice is not always straightforward Read More
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Digital Prosperity Blog
blog.jdrgroup.co.uk
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The JDR Group Digital Prosperity Blog: learn about SEO, Social Media, PPC, Mobile Marketing and Conversion Rate Optimisation
2022-12-02 16:45
When combined with a sound editorial plan and strategic approach to SEO, B2B blogging is an effective way of attracting targeted website visitors. A frequently updated blog also positi… Read More
2022-11-25 16:45
Social media, especially LinkedIn, is one of the most important tools in a manufacturing business owner’s digital marketing toolbox, offering the chance for SMEs to reach new cus… Read More
2022-11-18 14:45
The sustainability agenda is on an upward trend among manufacturing supply chains. According to recent research, approximately half of UK businesses are planning to increase the amount… Read More
2022-11-15 07:45
Following a few good marketing blogs is the quickest way to keep up with marketing trends in the B2B sector and help you make good investment decisions for your business Read More
2022-11-11 16:15
Effective digital marketing, planning, and strategy depends on a comprehensive understanding of who your audience is. The people to whom you are selling are not simply numbers on a scr… Read More
2022-11-04 15:15
Many organisations are aware that marketing activities must be planned strategically to stand any chance of real success. Without planning, audiences can be missed, sales lost, and mon… Read More
2022-11-02 16:03
HubSpot’s Service Hub Professional module can be a great addition to the right kind of business, but it often gets overlooked for its longer-standing hubs - sales and marketin… Read More
2022-10-26 10:01
As an SME manufacturing or precision engineering business, promoting your company online can be a challenge. A lack of marketing expertise, restricted budgets, and a rapidly changing m… Read More
2022-10-19 14:45
At JDR Group, our experts are here to help you devise a successful industry-specific marketing strategy and assist you with its implementation. Regardless of your own personal experien… Read More
2022-10-13 12:00
Marketing automation can seem like a hugely ambitious and intrusive undertaking for a small business, akin to fully automating and manufacturing a production line with robots. Read More
2022-10-13 04:41
Fact: business decision makers are spending more time online and content consumption is set to keep increasing. Online content is one of the most consumed goods on the planet, and it&r… Read More
2022-10-12 14:15
Marketing in the manufacturing sector has changed considerably in recent years with the growth of digital media and social media networking. However, digital marketing isn’t stan… Read More
2022-10-11 12:00
Finding B2B customers through social media marketing can be like trying to find the mythical gold at the end of the rainbow. Read More
2022-10-07 13:56
We regularly meet business owners who have worked with marketing agencies, and say they have been ‘burnt’ by their experiences. In fact, we sometimes meet companies who hav… Read More
2022-10-05 14:45
If you’re seeing fewer enquiries than you would like or are finding it harder to close sales, it’s essential to understand the underlying reasons. A detailed and ambitious… Read More
2022-09-30 09:55
LinkedIn continues to enrich the range of advertising options available to small businesses with their new Document Ads format. Let’s look at the lowdown on this new LinkedIn ad… Read More
2022-09-26 09:30
There is more than one way to develop a small business marketing strategy, so devising the right one for your business starts with an assessment of your growth objectives, capabilities… Read More
2022-09-23 09:30
Our professional reputation at JDR is founded on the tangible results we’ve achieved for our customers over our 18 years in business, and we never make claims that we can’t… Read More
2022-09-22 09:30
Content marketing is a lucrative and effective means of engaging your target buyers, directly addressing their questions and concerns, and generating more lead enquiries and sales. But… Read More
2022-09-21 09:30
Deciding to invest in digital marketing is a positive decision. It’s going to bring you better online visibility, more website traffic, more leads, more sales, and more profits… Read More
2022-09-20 09:00
If you’re looking for a custom website for your business, as opposed to a standardised template site,you will probably need to work with a web design and development partner. A n… Read More
2022-09-19 09:00
If the last few years have taught us anything, it’s that the economic, social, and political landscapecan change extremely quickly. The fortunes of individual businesses fluctuat… Read More
2022-09-16 09:00
Good online visibility is essential for manufacturing businesses to capture the attention ofcustomers, promote their products, and develop their professional credibility – and th… Read More
2022-09-15 13:23
Marketing automation is perfect for service-based businesses looking to attract more customers online – and this is especially true for smaller financial services providers and i… Read More
2022-09-14 13:08
Search engine optimisation (SEO) is a crucial strategy for attracting the website visitors you need to grow your business online, but as your company grows and your needs change, do yo… Read More
2022-09-13 11:53
The first part of inbound marketing is SEO (search engine optimisation) or PPC (pay per click) advertising, through which you attract more visitors to your website by improving visibil… Read More
2022-09-12 11:43
We’ll start by saying that inbound marketing is the present of B2B marketing, as well as the future. B2B purchasing behaviour today is very different to what it was a decade ago… Read More
2022-09-09 11:23
Most business websites are now built using a Content Management System (CMS), which is a software platform that lets users design, create, and manage their website without having to de… Read More
2022-09-08 11:14
Buying an email list from a data broker used to be the thing to do whenever businesses were looking for a short burst of online sales from an email campaign. However, in recent years… Read More
2022-09-07 11:03
There are various social media platforms available to businesses, but for B2B use, the choice is quite straightforward. LinkedIn is the most popular and productive networking platform… Read More
2022-09-06 10:50
One of the biggest anxieties for business owners is losing customers to a competitor, and it’s worth being mindful of this eventuality in order to keep customer service levels hi… Read More
2022-09-05 15:23
We are happy to announce two exciting new free features from LinkedIn that will benefit the way business owners use visual content on the platform. The updates were published in August… Read More
2022-08-19 11:15
To get the best outcome from any business function, marketing included, it helps to have a budget set aside. This ensures there is enough money to invest in marketing activities in a s… Read More
2022-08-18 10:57
Inbound marketing isn’t about increasing leads from your website, it’s about attracting more of the right leads –the leads that are most likely to convert to sales, a… Read More
2022-08-17 10:44
Inbound marketing is growing in popularity among small businesses for the simple fact that it works. Like for like, every pound invested in an inbound marketing strategy is likely to d… Read More
2022-08-16 10:30
As a small business, your revenues are precious, and your time even more so. In this article, we look at practical ways in which you can squeeze the maximum return on investment (ROI)… Read More
2022-08-15 10:09
Marketing automation increases productivity by taking on repetitive manual administration tasks – such as updating your CRM and sending emails – but how significant are the… Read More
2022-08-14 09:52
A poorly designed website can break a business just as surely as a well-considered site can transform a business’s fortunes online. If you’re not getting as many lead… Read More
2022-08-12 09:13
In a typical small business, most sales are made by the business owner and his or her core team of directors, and in some cases by a small, dedicated sales team. While this can be a po… Read More
2022-08-11 08:53
Marketing automation brings a host of potential rewards for small businesses, including increased lead generation, a shorter sales cycle, better sales revenues, and a lower cost per sa… Read More
2022-08-09 12:00
As a software development company, your business model is probably based on one of these two options, or a combination of both: Customers either pay a one-off purchase fee to buy you… Read More
2022-08-09 08:40
The number one reason business owners give for not using email marketing is that they simply don’t have time, and looking at all the tasks involved with email marketing, this isn… Read More
2022-07-18 09:00
To make sales online you have to engage your customers by speaking to their pain points and giving them accessible and relevant solutions to make their life easier. In traditional &lsq… Read More
2022-07-15 09:00
Growing a business can involve new staff, new equipment, and even new premises to deliver service to your new customers. But before you even get these new customers, you are often face… Read More
2022-07-13 09:00
Tradeshows are one of the traditional pillars of B2B sales and, as we move beyond the pandemic, many businesses are pleased to be free to engage with them again. A lot of business owne… Read More
2022-07-12 09:52
2022-07-11 09:00
Of all the tools of the trade of digital marketing, SEO (search engine optimisation) is probably the best known – but also, in many ways, the least understood. The goal of search… Read More
2022-07-08 09:00
Video sales proved its worth during lockdown and is continuing to help businesses strengthen their customer relationships through online sales. In the B2C market, video content already… Read More
2022-07-06 09:00
While most businesses plan their marketing strategy and their service delivery process with meticulous detail, the sales process is often left to look after itself. The way in which yo… Read More
2022-07-05 05:36
This is the case study of a niche, cloud-based platform in the financial sector. It is one of a small portfolio of software and consultancy businesses run by the directors.
Their webs… Read More
2022-07-05 05:36
This is the case study of a niche, cloud-based platform in the financial sector. It is one of a small portfolio of software and consultancy businesses run by the directors.
Their webs… Read More
2022-07-04 08:00
2022 is shaping out to be an interesting year. As the first ‘normal’ year since 2019, it is an exciting and optimistic time, and many businesses are experiencing rapid grow… Read More
2022-07-01 09:00
HubSpot CRM is the best sales-focused customer relationship management platform for SMEs, hands down. HubSpot CRM outperforms its direct competitors on every measurement, from its acce… Read More
2022-06-30 09:00
Many SMEs are terrified of Google Ads (formerly Google AdWords), even if they are confident in other areas of digital marketing. The pay per click (PPC) advertising platform has a fear… Read More
2022-06-29 09:00
The goal of any type of automation is to increase throughput and efficiency in high volume processes. So, for instance, an automated manufacturing production line would improve the num… Read More
2022-06-28 09:00
A well-designed website is essential for generating leads and building your revenues online, and unfortunately, the opposite is also true: a poorly designed website could cost you mone… Read More
2022-06-28 05:00
2022-06-27 14:50
A Customer Relationship Management (CRM) system is a powerful business management platform in which all interactions with customers and prospects are recorded, organised, and analysed… Read More
2022-06-24 15:05
Increasing traffic to your website is the first vital step in making more sales online, but the disappointing truth is that most website visitors leave without buying. In this article… Read More
2022-06-13 10:00
With email marketing granting some of the best returns to be found from any marketing method, this invaluable tool cannot be ignored by your business. In 2016, email marketing again su… Read More
2022-06-03 09:00
Both conventional sales wisdom and lived experience suggest that if you want something from someone you have to ask. “Customers aren’t just going to come to you and offer y… Read More
2022-06-01 10:30
A good Customer Relationship Management (CRM) software platform is one of the best investments you can make for your business, allowing you to take a systematic approach to sales, mark… Read More
2022-05-30 14:19
As your online shop front, trading address, and advertising holding, your business website is an important investment. Unfortunately, however, building a new website can be a risk and… Read More
2022-05-20 09:00
If you haven’t done so already, the start of the financial year 2022/23 is the ideal time to establish a dedicated marketing budget for the coming 12 months. If you’re unsu… Read More
2022-05-18 11:34
In a previous article, we discussed ways you can improve the open rate of the sales emails you send to your prospects. In this article, we assume you’ve been successful at this (… Read More
2022-05-16 09:00
In 2022, small businesses are spoilt for choice for Customer Relationship Management (CRM) software platforms. Just to mention a few of the applications geared to the small business ma… Read More
2022-05-11 09:15
This client is the UK arm of an international construction equipment manufacturer. They sell to plant hire companies, as well as direct to end users in a range of market sectors.
Desp… Read More
2022-05-09 09:00
Inbound marketing is an umbrella term for a wide range of digital sales and content strategies designed to encourage inbound sales enquiries. It is traditionally contrasted with outbou… Read More
2022-05-06 09:00
It’s commonly accepted that if you use social media as a socially minded businessperson, your platform of choice should be LinkedIn. What is less well known is the potential Link… Read More
2022-05-05 13:28
What is the ultimate purpose of ‘inbound marketing’? Speak to five marketing professionals and you might get five different answers, depending on the area of marketing they… Read More
2022-05-04 09:15
In this case study, you'll see how a small industrial parts supplier got found in Google for 1,782 keywords. In the process, they have built a steady stream of relevant new customer… Read More
2022-04-26 05:06
This client is a firm of Chartered Accountants has multiple offices, providing tax advice, bookkeeping and accountancy services for businesses, contractors and wealthy individuals… Read More
2022-04-25 09:00
Social media advertising has expanded in scope and effectiveness to rival Google Ads as a source of online sales. Our general guidance for social media marketing is to not spread yo… Read More
2022-04-22 09:00
At JDR we run LinkedIn ads for a large number of clients across a huge range of different industries. We recently reviewed all of our LinkedIn ads accounts to provide you with an id… Read More
2022-04-20 09:00
HubSpot CRM is a feature-rich, accessible customer relationship management platform that is customisable to the needs of a wide range of businesses and, most importantly, is availab… Read More
2022-04-18 09:00
HubSpot CMS and WordPress are excellent platforms for creating business websites. They are both adaptable, easy-to-use, and don’t require vast coding knowledge. What’s m… Read More
2022-04-15 09:00
Writing a sales email is a nail-biting venture. How can you be sure that your message will resonate with your recipients, or that your prospects will even want to open your emails?… Read More
2022-04-13 09:00
If you’re starting to get more leads coming in from your website, social media platforms, or a live event, its a cause for celebration. You can’t make sales without lead… Read More
2022-04-08 09:00
One of the best ways to succeed in digital marketing is to nurture prospects through an email list, progressively providing them with the information they need to address their ques… Read More
2022-04-07 09:00
After two years of remote work, we are delighted to be back in our JDR office in Pride Park, Derby. We have been proud to call Derby our home since 2004, and many of our employees a… Read More
2022-04-05 13:54
A Customer Relationship Management (CRM) system is a software platform that helps businesses record and manage communications with their prospects and customers. A good CRM is the c… Read More
2022-03-28 09:30
Establishing a credible presence on LinkedIn is a crucial first step to driving traffic to your website, building connections with valuable buyer personas, increasing your search vi… Read More
2022-03-25 10:30
LinkedIn is a powerful networking platform but to make sales is normally necessary to direct traffic from LinkedIn to your website, where you can nurture your leads through email ma… Read More
2022-03-23 11:00
It may feel that sometimes the only way to compete with larger businesses in your sector is to offer lower prices, but this kind of ‘race to the bottom’ price war only n… Read More
2022-03-21 10:00
Success on LinkedIn hinges largely on the number and quality of your connections, so a lot rests on how you approach prospects when making a LinkedIn connection request. A good, wel… Read More
2022-03-18 10:00
Digital marketing can dramatically raise the online profile of a business, putting its products and services in front of new audiences and increasing brand penetration and sales. Ho… Read More
2022-03-17 09:37
LinkedIn is a salesperson’s dream – a ready-made business network of thousands of high-level decision makers and business owners ready to make informed purchases. But wh… Read More
2022-03-15 09:00
The World We Live In:
We live in a ubiquitous culture where brands are constantly trying to engage with us through a variety of different mediums. From the evolution of print med… Read More
2022-03-11 10:00
In December 2021, LinkedIn had 33 million registered accounts in the UK[1] , 22% of which were in the key 34 to 54-year-old age bracket in which are found the majority of active bus… Read More
2022-03-09 10:00
Google Reviews are often the first point of contact a prospect has with your business and can give you a big credibility boost without having to spend a penny! Positive Google Revie… Read More
2022-03-07 11:11
A Content Management System (CMS) lets users build and update a website, blog, and landing pages without having to deal with code. CMS applications have revolutionised business webs… Read More
2022-02-25 10:30
There’s nothing quite like putting a face to a name and meeting business decision-makers in person – at a tradeshow, conference, or networking event. In many cases, more… Read More
2022-02-21 10:00
LinkedIn is the best social media platform for businesses to advertise online for B2B sales and marketing. As a ready-made business network with thousands of decision-makers using t… Read More
2022-02-14 10:40
With so many tools to offer businesses to help them make sales, it’s always a good day to fall in love with HubSpot, and as it’s Valentines Day, here are four extra reas… Read More
2022-02-11 10:00
Recruitment is an extremely sales-focused sector, so having the right digital marketing and sales tools in place can make the difference between clinching the most lucrative job pla… Read More
2022-02-08 09:50
A business exit strategy is a plan for how you, as a business owner, aim to disengage from your business – whether to retire or move on to other things. You don’t have t… Read More
2022-02-04 10:00
As a business owner you know how to communicate the value of your product to your ideal customers. The problem small business owners face isn’t so much ‘not knowing how… Read More
2022-02-01 17:16
Having lived under the shadow of lockdowns for the past two years, businesses have learned how to succeed while working remotely – taking advantage of remote collaboration sof… Read More
2022-01-28 10:00
Digital marketing will help you to grow your business, recovering from the pandemic and rebuilding to a stronger and more profitable position than you were before. In this article… Read More
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