One of the best ways to succeed in digital Marketing is to nurture prospects through an Email list, progressively providing them with the information they need to address their questions and move closer to making a decision. This is a frustrating prospect for many business owners, however, as the unspoken assumption behind a lot of marketing advice is that the business already has a sizeable email list to work with – which simply isn’t the case for many businesses. Many or even most businesses begin online marketing with a small or non-existent email list, or one that is full of out of date and irrelevant contacts.