LinkedIn creates new Business opportunities. As one of the most popular social networks for businesses, Linkedin is both an effective way to increase your professional network and a powerful content sharing platform. Valuable, engaging content promoted on LinkedIn has the potential to reach all your connections and further potential to be shared, for an even wider outreach. Regularly sharing positive content builds credibility and trust among your audience, while establishing your business as an authority leads to increased referrals. Businesses who regularly invest in content creation should be using LinkedIn to make their content work harder and gain a greater return on investment.