Choosing the right tactic for Marketing your business should be a decision you take wisely and not hastily. The abundance of marketing types out there and associated “lingo” has often been a confusing path for business owners to walk down. In this article, I am going to look at 4 of the most commonly discussed online marketing tactics. I'll be discussing the benefits of each and then go on to explain why online marketing has changed and how your approach also needs to adapt!