This week we're continuing our Inbound marketing discussions by talking about the Attract stage of the inbound methodology, and more specifically, the best types of content you can use at this stage. We'll talk about the inbound methodology and what its purpose is, the Attract stage and why it's important, the various types of content you can use during this stage and then we'll finish with a discussion on what you consider the optimum content format for attracting new inbound leads.

Let's begin with a basic refresher in the inbound methodology...