Since the dawn of the internet and the age of SEO, Keywords have sat high at the top of a mountain. They have been paramount to any SEO campaign and the number one focus. Many businesses will have looked for companies and asked them things like, “get me to number one of Google”, “I want to be at the top of Google” etc. Anyway, I'm sure you get the picture, keywords have been crucial and looked at as a measure of SEO success.

However, with the ever-changing landscape and the ever evolving online world, are keywords still important or should your focus be on something else entirely?