Many businesses fall into the trap of forgetting about their Adwords Campaign once they’ve spent the time setting it up. Many people believe that the initial work when creating a Google AdWords campaign is the most important step and once they’ve done this their campaign will be guaranteed success. This is completely the wrong thought process to have and you need to make sure you’re making regular checks. In this article, I will be discussing 5 reasons why it’s so important for you to complete weekly checks of your AdWords campaign.