*Due to the nature of our NDA contracts, this one’s a bit tight-lipped, we’re afraid!
In a short six months, we helped a Fintech company establish themselves as a legitimate competitor in an extremely competitive niche and connect with a highly sought-after but difficult to reach audience.
Our growth hacking Strategy was all-encompassing, from paid and organic channels to event-based promotions – and it paid off, to the tune of a 2000% increase in growth.
The company is a Financial Technologies provider. We’ve been sworn to secrecy on the specifics.
The client needed to establish themselves as a realistic alternative in a market with an audience that is both difficult to reach and resistant to marketing of any kind.
At the time they approached Rocketshp, the company had a poor presence in search engines and had done very little in the way of paid ads or social activity.
They needed a partner who could develop and execute a strategy and collaborate with their internal team to implement at scale.
To help this company grow, we needed to reach decision makers who are traditionally very hard to connect with and already inundated with marketing material.
Our strategy was all-encompassing, but a few critical, well-performing pieces included:
- Content Marketing
We conducted careful research to find topics of interest to the company’s time-starved target audience and developed a plan for repurposing this content in ad, email and social media campaigns.
- LinkedIn Prospecting (Ads, Email, Content Marketing)
After we helped this company optimise their own profile, we used a combination of tailored, hot-button content, careful InMail outreach, group membership and targeted ads to spark conversations and create awareness in the target market.Much of this process was automated, but never impersonal: interactions centred around webinars, whitepapers and value-adding content instead of a hard pitch, opening doors to relationships we could nurture over time.
- Paid Media & Social Advertising
Using hyper-targeted Facebook, Twitter and Adwords ads/retargeting, we connected with decision makers and stayed top-of mind over the course of months, reminding them of the product and encouraging them to participate in information-based events like webinars.
- Influencer Outreach
After identifying a base of relevant targets, we undertook a campaign to engage with influencers in the Fintech space through authentic, 1-to-1 interaction: sharing their content, commenting on their posts and joining into their conversations.
After a short 6 months, the client realised a 2000% increase growth and was equipped to bring the strategy in-house.
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