Your tribe is waiting for you - can you find it?
Your Tribe is anywhere and everywhere. They’re deep in conversation over a cup of freshly brewed, fair trade Ethiopian coffee sweetened with just a hint of raw sugar. They’re ambling over their latest worksite in their favorite pair of steel-toed boots. They’re scheduling their next bellydancing class around their daughter's soccer game. They're waiting for connection, with each other and with a leader. If you can find them, that leader is you.
It’s time to find your tribe.
1. Know Your Brand
Finding your tribe is as much about understanding yourself and your brand as it is knowing the people you're looking for. Before diving into the deep end of the tribal pool, take time to really assess what it is you're offering. Sure, you're selling coffee, boots, or personal planners, but what is it you're really offering?
You (and by extension, your brand or product) have something to offer your tribe that no one else can. There's something you can do better. That unique ability is your starting point.
Go further. There is something that fills you with passion. It gets you up in the morning. It keeps you going. It drives your work and informs the stories you tell about your brand. That passion will connect you with your tribe, because they share it too.
2. Follow the Trail
So maybe your passion is empowering busy moms to do more with their time, like fitting belly dancing classes in between their kids' soccer games. Your personal planners are uniquely able to do this because not only do they break each day down into 15 minute segments, they're also resistant to apple juice stains. There are moms out there who are looking for what you offer. It's time to find them.
Finding your tribe means finding the people for whom your brand’s story resonates the most. “Moms” are a tribe, but there are so many different types of moms, with so many different interests, that your message probably won’t resonate with the majority of them. “Moms Against Juice” is a narrower tribe, but they’re not likely to be interested in your pro-juice messaging. “Organized Moms who also Really Hate Juice Stains” – now we’re getting somewhere. This tribe is passionate about your brand’s values, and they’re ready to hear what you have to say.
So where do you find moms who want juice-resistant planners? Remember, tribes are defined by the "who," not the "what." Learn more about tribes vs demographics here. Look at the places they tend to convene. We're talking Twitter, Pinterest, Facebook, Instagram. Moms are conversing about the things that matter to them, sharing stories and tips, connecting through their values and passions. Follow the trails they leave to understand what they consider important. Look through related tags to gain a broader understanding of the topics and themes they most relate to. Discover how your competitors are meeting their needs to determine how you can do better. Get to know a tribe's struggles, and what connects them to each other. In your mind, at least, become one of them.
Finding your tribe starts with yourself, but ends with a richer understanding of what your customers believe in. Have you found the path to your tribe yet? Drop us a line to let us know a little more about your journey.