Have you ever think the same way I thought about the absence of Iphone 9, BB9 and Window 9? In this article, I’m going to reveal to you the reasons why these devices manufacturers refuses to include Number 9 in their products.
Recall, after the release of Microsoft Window 8, what should be next was Window 9 but this company skipped it and released Window 10, same thing also applicable to Blackberry, they skipped BB9 and launched BB10 and if you notice you would see that Apple iPhone 9 is also missing in the recently launched Apple devices. Apple skipped iPhone 9 and unveiled iPhone X which is iPhone 10.
So what is actually wrong with number 9? Well, the reason for the absence of number 9 in smartphone and other electronic devices has to do with culture and believe in some countries towards the number 9. Surprised? Yes, it’s true that what someone eats and survive others may take it and die. So the superstitious believes of a country has to be considered before releasing a product. Below is the full explanation why Brands avoid number 9.
Special thanks to Mr Mo for the insights
MARKETING AND PERCEPTION
If you want to sell products across multiple cultures, the rule of the game is to understand those cultures and their superstitions. This is the 21st century, but human nature is still essentially the same. For example, even in many places in the West, the number 13 is considered a number for bad luck. Remember “Friday the 13th”? Aha. Because of this, you are not likely to see Windows 13 or an iPhone 13 in the future.
Also, in countries like Korea, China and Japan, the number 4 is a synonym for the word “death”. As such, brands active in those countries tend to avoid it. Who wants to buy death?! I remember Nokia avoiding that number in phones they shipped to that region.
Don’t forget it. If you want to sell products (consumer products especially) across multiple cultures, the rule of the game is to understand those cultures and their superstitions. Sometimes, brands take a chance and go ahead to push a product associated with an unlucky/negative number anyway. Sometimes, that is part of the game. But with the consumer public, perception is a factor. A strong factor.
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THE NUMBER 9
So, what’s up with the number 9? It is a curse word in Chinese and a synonym for suffering, agony or torture in Japanese. That’s what.
Note the Chinese connection. That is a huge market that big brands cannot afford to play with, so those brands who wish to sell there avoid numbers that can mess up product perception. In marketing overall, perception is everything.
Now you know why there is no iPhone 9. Apple jumped and passed the Chinese curse word. And when I say curse in this context, I do not mean swear.