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You Can't Please Everyone
2023-11-27 13:19
Every company should have a specific vision. They must understand the beliefs, goals, habits and preferences of their ideal customers.  Then that should become the bull's-eye that marke… Read More
Choosing The Right Advisor
2023-11-20 13:00
Need advice on reaching a goal? You should find someone with broad experience in the field in which you're working.  But sometimes you're not sure what you want or how to make a momento… Read More
The Power Of Genuine Generosity
2023-11-13 13:00
In the fast-paced world of business and networking, it's easy to become consumed by our own ambitions and focus solely on what we can gain from our interactions. However, Adam Grant, in his… Read More
Find A Publicity Hook
2023-11-06 13:00
Front-page story in a local paper: The public library eliminated late fines. What usual fee can you abolish to become newsworthy?A police department identified 20 "hot spots" where people we… Read More
Dealing With Negative Reviews
2023-10-30 12:00
For some time, experts told us that it is important to avoid negative reviews."It can take 40 positive reviews to undo the damage done by just one negative review." - Social Media TodayBut… Read More
Simple Email Techniques
2023-10-23 12:01
A much-researched psychological concept, "cognitive load" refers to limits on human brain processing. As more things weigh on someone's attention, it is harder for them to process new inform… Read More
Making Effective Forecasts
2023-10-16 12:00
If you want to make forecasts that are useful and credible, here are some tips to follow.* Focus on your domain of knowledge and avoid making guesses about topics you are not familiar with… Read More
2023-10-09 12:00
When you sell something people buy only once in a long while, they may not understand what to expect it to cost. You don’t want to shock them speechless when you reveal what you charge… Read More
Impress Your Audience By Being Yourself
2023-10-02 12:31
Marketing yourself is a high stakes proposition. Should you twist yourself into the persona everyone says your audience wants to see and hear?  For some questionable marketing advisors… Read More
Keep Your Writing Brief And To The Point
2023-09-25 12:30
Recently, an editor told me that their magazine's format had changed. They had to edit the article I had written after the initial go-ahead to fit two facing pages. The editor informed me th… Read More
Find Out If It Will Sell
2023-09-23 20:18
Many people worry about their prospective new offering. They are unsure if it will launch into the marketplace only to fail.There is a way to calm suchuncertainty. Look for comparable produc… Read More
Be Careful When You Commit
2023-09-13 13:41
Do you find yourself busy and unhappy about the commitments to which you said "yes?" You need to free up time and energy by saying "no" more often.Yes, that can be hard.  To make it eas… Read More
Make An Impact When Selling
2023-09-13 13:40
It is not true that everyone decides about buying based on pricing.I recently read about research conducted by Google. It provides a more subtle exploration of people's thinking.Google's Hea… Read More
Avoid Gender Slants In Your Writing
2023-08-30 20:44
Have you ever commented to someone, “You write like a girl!” or “You write like a guy!”Leaving aside whether we intend such comments as insults or compliments, resear… Read More
Never Assume
2023-08-30 20:39
I came across a recent study by the think tank Populace. They found a majority of those polled said they value relationships, fulfilment and character more than money. Yet they also said tha… Read More
Statistics Involve More Than Numbers
2023-08-14 12:00
By themselves, numbers don’t tell a story. If you want to share data, it is important also to explain the point you are trying to make. This is true whether it is your own findings or… Read More
Marketing With Videos
2023-08-07 17:06
Check out a recent study by the Aberdeen Group. They found companies using video marketing are growing revenue 49 percent faster than those that aren't.  But if that makes you want to l… Read More
Networking For Introverts
2023-07-31 12:00
You might feel networking is ridiculously outdated. Put that prejudice aside for a moment. Try interacting face to face with potential clients and referral sources. This remains a powerful w… Read More
Working With Social Media
2023-07-24 12:00
I hear from those who wonder how in the world they can build a following without, as they think of it, turning into a blabbermouth who has no shame or sense of reserve.From what I've observe… Read More
Be Careful When 'Blowing Your Own Horn'
2023-07-17 12:00
Most of us can tell the difference when someone mentions an amount of money earned. They can either be informative or  bragging. There is a similar distinction in mentioning something p… Read More
It's Worth The Price
2023-07-10 12:00
In a consumer survey reported in AdWeek, the top reason for repeat purchases was "it's worth the price."  Respondents' felt there was a decent match between the cost and the value recei… Read More
Consider Your Sources
2023-07-03 13:19
I have had many conversations about sourcing information. I'm amazed at how quick some folks are to trust random strangers' uninformed advice.It's as if they're willing to type a question in… Read More
Overcoming Intimidation
2023-06-26 13:19
Because I dislike feeling inept, I generally wait to try out new technology until I need it. On occasion, I find myself dealing with a company or person who assumes I've mastered a tech skil… Read More
Avoid These Pricing Mistakes
2023-06-19 12:01
Don't commit one of these 5 common pricing mistakes:1. Pricing your services in the same manner as everyone else. When most folks go into business, they look all the others in the business… Read More
Time To Lose Your Clients?
2023-06-12 12:27
 "I've never lost a client," a seasoned entrepreneur once told me in a proud declaration.To her astonishment, I explained that it was that very pride stifling her growth and keeping her… Read More
Justify Your Pricing
2023-06-05 12:01
We all want to charge a premium for our work, but to do so, you must definitely be able to answer this one question:The Ultimate Pricing Question:“Why should I buy from you over any ot… Read More
Your Business Is Story Telling
2023-05-29 11:45
We’re all in the business of selling - every single one of us.You may be trying to get customers to buy a marketing system. You could be pitching your company to investors. Even if you… Read More
Marketing Principles
2023-05-08 23:53
When it comes to marketing your business, try implementing these principles. 1. The success of your business today reflects how much time, energy, and money you spend to market it.2. Th… Read More
Promote Your Archive
2023-05-01 11:56
Last week, I read an online Toronto Star article about the recent cost of living indexes. Then I clicked on a "Read More" link to a past article on rent control.From that piece, another "Rea… Read More
Blogging Is A Must For Small Businesses
2023-04-24 12:03
You understand the importance of having a strong web presence. With it, you can engage and communicate with your prospects and customers.Having an optimized website is an essential element i… Read More
No Experience Necessary
2023-04-17 12:07
Don't have the right experience? That need not be an obstacle when you're trying to launch yourself as a freelancer or consultant.  Use these strategies for gaining those crucial first… Read More
Stupid Is As Stupid Does
2023-04-13 12:00
Did you ever find yourself thinking how stupid one of your customers is? They didn't understand or notice something you feel is ultra-obvious. Take a moment to think it through. Chances are… Read More
Common Blog Blunders
2023-04-13 11:58
Blogs did not exist when I began writing. A recent survey report on blog post pitches lists many complaints of prominent blog editors. They parallel what magazine editors bewailed in the 198… Read More
Always Do Your Best Work
2023-04-13 11:54
It is important to proofread any article before submitting it.  You want to only send out your best work, every time.How can you know whether something is your best work?Here's a little… Read More
An Informed Consumer
2023-03-13 12:02
Many people will research a company's information in depth before getting in touch. This can often buildup not only a degree of familiarity, but also of respect, patience and good will.These… Read More
Increase Your Exposure
2023-03-07 04:28
A study of over 3,500 avid readers in the U.S. and abroad showed an interesting fact. 91 percent of current or past book club members joined to gain exposure to books they wouldn't otherwise… Read More
Clarify Your Emails
2023-02-20 13:10
A few days ago, I received an email that I almost deleted.  I didn't recognize the sender, and the subject line, “Introduction,” didn't explain much. But when I did rea… Read More
Writing To Meet A Schedule
2023-02-14 02:57
You may find it difficult writing blog post after blog post to meet a schedule. There is more to it than getting an idea from your reading, then putting it on paper using some sort of formul… Read More
Improve Day To Day Productivity
2023-02-06 22:18
You can improve even small tasks with efficient planning.Organization does more than help you tackle large projects. Use these tips to be more productive in your day-to-day life.Stand UpKeep… Read More
Build A Better Business Bio
2023-01-30 13:00
"The things we do in life that don't make it onto a resume provide the truest measure of who we are."  - Jesse ItzlerIn this case,  Itzler is promoting endurance hiking as proof of… Read More
Playing The Numbers Game
2023-01-23 13:00
Have you ever  taken a look at a list of popular articles? You will notice how many titles included a number. Often for enumerating a list of items.Numbers can play a significant role i… Read More
Stupis Is As Stupid Does
2023-01-16 13:25
Did you ever find yourself thinking how stupid one of your customers is? They didn't understand or notice something you feel is ultra-obvious. Take a moment to think it through. Chances are… Read More
Selling With A Unique Instagram Hashtag
2023-01-09 14:00
There is a clear truth today. We live in a visual age. It seems there is a camera in almost everyone’s pocket. One source claims there are more than 2.5 billion camera phones in use. P… Read More
5 Simple Tips To Be More Productive
2023-01-02 13:30
Try these tips for becoming more productive.Develop a Personal Mission StatementWell-defined goals and values are essential to create a successful strategy. This will help you stick with it… Read More
Successful New Year Resolutions
2022-12-26 13:30
Every January, many of us get excited about making resolutions. Lack of willpower is people's top excuse for not following through.  The common resolutions involve behavioural changes… Read More
2022-12-19 13:30
When one of my new associates asked me to look at her “About Me” page, I was no better informed about her than before. She filled the page talking about how the client's life wou… Read More
A Winning Referral Program
2022-12-12 13:30
This is a simple tip that will apply to every market—regardless of the product or service. It should be a great motivator to try something new.Successful marketers develop the ability… Read More
Effective Content Marketing
2022-12-05 13:30
There was a time when a great website was key. As the internet developed, email marketing became an important addition.Today, you have to make sure your audience knows and trusts you. You mu… Read More
What Is The Future For Small Business?
2022-11-28 13:30
You are ready to grow your own business. But have you given any thought to what the future holds for small businesses? Taking a step into the unknown can be a daunting challenge. If you are… Read More
Are You Getting The Right Reaction?
2022-11-21 13:30
I came across a promotional page of a new company recently. The six-line, bold-text heading featured all words capitalized (including the word “and”), followed by a video of a wo… Read More
Make A Good First Impression
2022-11-14 13:30
Nobody wants to get scammed. When people visit you online for the first time, reassure them. Remove their worries about the unknown. Provide as many of the following confidence-building sign… Read More
Peek Behind The Curtain
2022-11-07 13:30
Nearly everyone likes to get the inside story, the backstage tour, a peek behind the curtain—coming face to face with the unvarnished real deal in some sphere of life that deeply engag… Read More
Removing Doubt
2022-10-31 12:30
You've heard the expression, “Believe it, and it will come.” But, 'believing' is not only thinking that you can have it; it is also feeling that it is possible. When we believe t… Read More
Building Trust In The Workplace
2022-10-27 11:51
You may be a skilful, effective employer but if you don’t trust your personnel and the opposite, then the chances of improving and expanding the business you deal with, are extremely l… Read More
Pull Your Readership In
2022-10-17 12:30
You are composing an article for your website or newsletter. You think of a clever observation, a snappy metaphor or a penetrating insight.  Don't let it sit there in the middle of a pa… Read More
Should You Update Your Marketing Copy?
2022-10-10 12:30
If it's been years since you posted your main marketing copy, maybe it's time for you to step back and reassess it.Use these questions to determine whether a rewrite belongs on your to-do li… Read More
Always Cite Your Statistics
2022-10-04 03:31
Last month, I was surprised to run across this on a sales page: “With 8 of 10 Canadians doing the majority of their shopping online these days...”  Statistics slipup #1… Read More
Define Your Marketing Image
2022-09-26 12:30
You might have heard marketing experts recommending that you ramp up the emotionality of your headlines and blog posts. This can include casting overheated blame on villains, for example, or… Read More
Give Your Home Page A Clear Message
2022-09-19 12:47
Too often, businesses will write their home pages as if readers arrive there with endless amounts of attention, good will and time.In fact, readers show up with two paramount questions in mi… Read More
Keep An Open Mind
2022-09-12 12:30
“I've stopped reading business blogs that don't align 100% with my beliefs and values.  We all succeed more quickly by learning from like-minded folks, catering to them and ignori… Read More
2022-09-05 12:30
What’s the value of capturing excitement in customer testimonials? Often this is an ineffective exercise. The people interviewed rarely say why the event was remarkable, only that that… Read More
Develop A Full Service Sales Staff
2022-08-29 12:00
Revenue generating professionals fall into three main categories.  They can be order takers, salespeople, and subject-matter experts. It doesn’t matter which one you think you mig… Read More
Personalize The Emails To Your Customers
2022-08-22 12:30
Email personalization has long meant robotically inserting your customer's name into the subject line.  A research report from Yes Lifecycle Marketing shows, however, that personalizati… Read More
Understanding Online Marketing
2022-08-16 00:36
Every successful company has a marketing department. It will be responsible for advertising products or services for the company. The department's main purpose is to increase the company's s… Read More
Adjust Your Marketing Routine
2022-08-09 03:31
Most people need to take a mental health day from time to time, when they just don't feel like going through with their usual business routine.But if this happens a lot regarding the marketi… Read More
Develop Your Customers' Testimonials
2022-08-01 12:30
If you already have customer testimonials, with just a little time and effort you can turn them into in-depth case studies.Identify blurbs that represent a valued client type or that indicat… Read More
2022-07-25 13:58
Perhaps it's a stranger asking for free advice from you. Or an acquaintance trying to convince you that what benefits them is something you need to do.  Or a client who persistently tex… Read More
You've Got Mail
2022-07-18 12:30
Have you ever considered why SPAM has caused such a public backlash compared to the deafening silence from its unsolicited paper cousins of direct and junk mail? People seem to care a lot mo… Read More
2022-07-15 12:30
One of the greatest stumbling blocks in the path to solving a problem occurs when you tell yourself, “I already know that.”When you are trying to tackle a business challenge, thi… Read More
Is Beta Better?
2022-07-14 15:17
At first, it might seem that the concept “minimum viable product,” is a flawed concept. It sounds as if the manufacturer is trying to produce the lowest quality product they can… Read More
Bundling Your Offers
2022-07-14 15:15
To some marketers, promoting a product without a bonus is ill-advised. They assume the product has a certain value. By bundling a bonus with the product, that value increases.  How coul… Read More
2022-07-11 12:30
Effective marketers make regular posts of valuable content on their business blog. This will build company credibility and create a sound business reputation. A business blog can help projec… Read More

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