In search of a wholesome snack, she based a enterprise – Twin Cities
In 2015, the Meals Advertising and marketing Institute requested U.S. shoppers how they might charge the healthfulness of their diets. The findings said that 71 % of U.S. buyers believed their diets might be more healthy.
Gaining access to wholesome choices which can be each excessive in high quality and style is just not at all times straightforward. Nevertheless, Angela Gustafson was lifeless set on making a wholesome possibility for her household. Little did she understand how it might translate to serving to fill a shopper want. After experimenting in her kitchen for over a yr, Gustola Granola was born. With a great deal of ardour and creativity she stepped on this planet of meals entrepreneurship and hasn’t regarded again.
Title of firm: Gustola GranolaWebsite: www.gustolagranola.com | @gustolagranola
Enterprise Begin Date: June – October 2013 (produced out of house kitchen for Linden Hills Farmers Market); June 2014 (re-started in a business kitchen, producing for retail retailer cabinets)
Variety of Workers: 1 (me) plus one husband, 4 children and an area dream staff.
Variety of Clients: 200 retail areas and on-line gross sales by means of our web site
Title: Angela Gustafson
Angela GustafsonAge: 48
Metropolis you reside in: Minneapolis
Metropolis of beginning: Iowa Metropolis, Iowa
Highschool attended: John Marshall Excessive College, Rochester, Minn.
School attended: UW Madison
Q. What led so far?
A. I labored at Hy-Vee in highschool and was rapidly drawn to branding and packaging. I majored in advertising and marketing at UW, and fell in love with co-ops, farmers markets and Birkenstocks. I served within the Peace Corps as a small-business improvement volunteer with my husband on the Dominican Republic-Haiti border from 1994-1996. I lived and labored downtown, within the nice metropolis of St. Paul, out of faculty and post-Peace Corps. With our third little one on the way in which, I took a break from Company America. I discovered myself looking for or create the “greatest” recipe for every thing. I took inspiration from each my mother and mother-in-law, each nice cooks and in cooking for my family of six. Then I come across an excellent one … like most of us do. Took it to a farmer’s market … like fewer of us do. It was simply imagined to be a enjoyable summer time journey.
Q. What’s your corporation?
A. Gustola Granola is a Twin Cities-based, premium packaged granola firm. Gustola Granola is a premium, knock your socks off, tremendous crunchy, home-made tasting, satisfying anytime, wherever, different-from-all-of-the-rest granola.
Q. The place do you go for assist if you want it?
A. I lean on my husband for knowledge and my children for youthful optimism. I additionally lean on Minnesota’s tight community of meals entrepreneurs. I’ve oversight of manufacturing and distribution, advertising and marketing, accounts payable, accounts receivable, customer support, achievement, and so forth. It’s an effective way to have a pulse on all points of the enterprise, however I sit up for the day when I’ve extra sources.
Q. What’s the origin of the enterprise?
A. Rocky (our boxer) and I run early each morning. After I get house, children begin waking up and the bustle is on. I feel greater than something, I used to be in search of a sustaining, wholesome, post-run snack, to energy me by means of busy mornings … in addition to fill the home with these magical smells. Not loopy about out there choices within the shops, I began tinkering with granola at house. I detoured away from my typical stick-to-the-recipe, and began working and re-working recipes till I obtained one excellent for us. I began making a lot of it, we started gifting our creation, and a seemingly oddly massive variety of recipients had been insistent that we “do one thing greater” with it. So we did.
Q. What issues does your corporation resolve?
A. You realize if you’re actually hungry? You crave nice style? You dig a improbable crunch? Sustaining vitality is essential and a little bit one thing nags you to maintain it wholesome. Effectively, Gustola Granola places a smile in your face wherever, anytime and is each excessive in style and diet. We’ve been cautious to maintain the ingredient checklist as brief, wholesome and fine quality as doable. Handcrafted in small batches very like you’d make in your personal kitchen.
Q. The place did you pivot in your organization’s journey? What huge impediment or hurdle did it’s important to overcome?
A. Transitioning from a product that I used to be making by hand for 2 years, to putting my recipe in another person’s hand was an enormous hurdle. Discovering the proper companion was one a part of that journey. The opposite half was psychologically making that transition, after which reallocating that point in direction of rising the enterprise in different methods.
Q. What private strengths or talent units do you carry to the enterprise?
A. Ardour to have the most effective granola on the shelf, plus a mix of creativity and drive to energy by means of the day by day roadblocks.
Q. What are you most pleased with?
A. Maybe the best feeling of all is having clients that I’ve by no means met earlier than say that they love the product. Have you ever seen the saying, “Whenever you purchase from a small enterprise, an precise particular person does a little bit completely happy dance?” It’s so true.
Q. What obstacles should you overcome to be wildly profitable?
A. Too many to say, however one dominates: Gustola Granola is a high-quality granola that began in my kitchen, with each batch being made by me. Our main consideration between the place we’re in the present day and “wildly profitable” (wherever that’s) will probably be to scale manufacturing whereas sustaining the identical product high quality. The truth is, the purpose is to truly proceed bettering product high quality as we scale, and I feel that’s achievable. Larger must imply higher … or a minimum of simply pretty much as good.
Q. How are you funding your corporation — organically, angel or VC investments?
A. Gustola Granola is self-funded.
Q. What can be success for your corporation within the subsequent 2-Three years?
A. For Gustola Granola to be acknowledged as: 1. The very best tasting, highest high quality granola on the cabinets; 2. A model that’s synonymous with being an excellent neighborhood companion; Three. Expanded distribution to different areas, each in conventional grocery and non-grocery storefront.
Q. In your opinion, what does it take to be an excellent entrepreneur?
A. 1. Imaginative and prescient — to see the place you wish to go; 2. Drive –to energy by means of the roadblocks alongside the way in which; Three. Humility — to cope with the failure that comes as a part of making an attempt; four. Resilience — to stand up and do all of it once more tomorrow.
Q. Why do you do what you do? What’s your “why,” your function?
A. I like having a model that I imagine in. Gustola Granola is a catalyst in my life to be challenged, to be taught and to check a pathway as a significant citizen locally.
I do it to make our clients smile .. hopefully in some ways. I additionally do it for my husband and youngsters. Again in 2013, it appeared a thrill to contain my household in a small, summer time enterprise journey. Now we’re 4 years out they usually have all hand-labeled extra luggage than anybody ought to. I hope that irrespective of the place this journey leads, we glance again on as a real vibrant spot in our lives.
Q. How did 1 Million Cups St. Paul allow you to? Did you get beneficial suggestions? Did you get related to sources? Did you pivot due to the expertise?
A. The James J. Hill Heart is to me one of the vital wonderful areas within the Twin Cities. As a downtown resident within the ’90’s, it was a magical place to review for insurance coverage/securities business exams. Did I ever think about I’d sometime current my meals firm to an viewers in that exact same spot? No. The viewers was most gracious and I cherished the chance. It bolstered how fortunate I’m to be working in meals, because it’s foundational, with an incredible potential to attach us to at least one one other.
You possibly can hear from startups like this one every Wednesday, 9-10 a.m. on the James J. Hill Heart throughout 1 Million Cups St. Paul. The James J. Hill Heart is a nonprofit in downtown St. Paul that gives entry to enterprise analysis, instructional programming and a spot to work. The Hill is open to the general public 10 a.m.-5 p.m., Monday-Thursday. To maintain up to date on what startup is presenting subsequent or to use to current, go to www.JJHill.org.
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