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A ‘miracle’ healing gel, a cult-like following, and a ferociously protected empire

Self described gellers tout Somaderm as a double-barreled miracle elixir: a gold mine and a fountain of youth. But past customers have reported alarming evidences and their endeavor at speaking out is met with law threats

Charli Johnson says she firstly discovered the Gelatin last May, two and a half years after a semi-truck doing 75 kilometres per hour crashed into her automobile and launched her through the windshield, leaving her with “melted” eyelashes and a brain of “mush”.

” I was dead, literally ,” Johnson said on a recent Wednesday evening, standing on a stagecoach before 550 people at the APA Hotel Woodbridge, in Iselin, New Jersey. She wore a glittery lily-white casing and bangles etched with the words “LOVE” and “HOPE”.

” I was on every freaking narcotic you could imagine ,” Johnson said of her age after the accident.” My brain measured as that of a 10 -year Alzheimer’s patient … I couldn’t put three statements together to make a sentence .”

When physicians informed her she would never regain, she considered suicide, she said, even Googling which medications were needed to carry it out.” Every single one of them was sitting on my table ,” she said.

But the universe had other plans.

” On that day ,” she said,” God testified up in my life in the form of Alexy Goldstein and a bottle of gelatin .”

Alexy Goldstein is a paunchy 45 -year-old with a horseshoe of dark mane. Based in Pleasant Hill, California, he bills himself as an herbalist, nutritional consultant, and showed homeopath. In 2017, he founded a multilevel marketing( MLM) companionship called New U Life( NUL ), which produces a concoction announced Somaderm Gel.

The company’s website contends this” homeopathic gel is the ONLY transdermal Human Growth Hormone( HGH) make available without a prescription .” A 30 -day supply costs $169.99.


According to “gellers”, as the company’s 125,000 the consumers and distributors often call themselves, potential benefits of scratching this brownish goop into your armpits and inner wrists every day include improved climate, weight loss, deeper sleep, reduced wrinkles, thicker whisker, and enhanced libido.( They call it “gelbido.”) Gellers rave endlessly in Facebook groups with calls like” Gel Nation- Forever Young .” They post feverish YouTube evidences and before-and-after photos showing off slimmer waistlines. They draft new distributors employing hashtags like #GelRevolution, #FutureGellionaire, and #GetOnTheGel.

Many of NUL’s” Diamond Ambassadors”- the tiny percentage of distributors who occupy the highest level in the company’s pyramid-shaped structure- claim their gel organizations bring in upwards of $20,000 a week. This constructs gellers tout Somaderm as a double-barreled miracle elixir: both a gold mine and a fountain of youth.

Johnson, who was speaking at the episode in New Jersey, claimed the gelatin had saved her life.

” The cloud promoted ,” she said, strangling up.” I can feel myself being mended. What’s going on between my ears from PTSD[ has] utterly altered because of Alexy Goldstein and this commodity .”

Audience members wiped tears from their eyes. The largely white, middle-aged crowd included a massage therapist who said the gelatin had aligned his chakras; a gaunt, heavily tattooed being wearing a crimson T-shirt that said ” Are You Gel’n ?”; and a duo who had driven 20 hours from North Dakota exactly to attend. The vitality in the beige-walled occurrence room was almost like that of a megachurch service.” Bring Me to Life” by Evanescence blared from speakers.

” You guys is recognized that I was a 400 -pound Filipino female before this ?” shouted Johnny LoPresto, the event’s MC, a thick-necked New Jerseyite with slick silver-tongued fuzz.” This make has changed me … I feel seductive inside .”

He introduced the keynote speaker. Wild applause exploded as Alexy Goldstein marched onstage, rolled up his sleeves, beat a bottle of Somaderm out of his pocket, and started slathering gel all over his inner forearms, grinning slyly.

” I’m here to talk about the concoction ,” Goldstein said.” My babe .”

The mob whooped.

Goldstein vaguely described his “baby’s” early years, claiming he first concocted the following formula in 2004 for some bodybuilder pals “whos” sick of injectable steroids. He said the opportunity to provide the nations of the world with Somaderm was the” biggest endowment” he had ever received.

” “Thats just not” about fund ,” he said.” “Theyre for” touching lives .”

” It is about the money. Don’t believe him ,” LoPresto interrupted. He grinned at the audience.” But I love touching people. Trust me .”

WTF is’ the gel ‘?

I firstly learned of the gel in January. A Facebook friend in her 50 s had posted a photo of herself, smiling and rosy-cheeked, wearing a magenta shirt that said Namaste and cradling a container of raspberries . 2018 had been bumpy, she had written, until her neighbours recommended a gelatin that had changed their own lives.” I’m feeling fabulously invigorated !” her berth read.” No more chronic wearines, achy muscles and seam or nerve hurting. I literally feel like I did when I was 34.” She spurred sidekicks to contact her for details about her” new little secret “.

My immediate reaction was one of prudent intrigue. I wanted to believe this gel could be real. But a Google search turned up a Reddit thread designation” WTF is’ the gelatin ?~ ATAGEND'”, which led me to a Facebook page announced Somaderm HGH Gel Scam, with 519 followers. Notes on the sheet were alarming.

” Never felt worse on that stuff ,” one speak.” Whatever it is, it’s terrible and dangerous .”

” I tried it. I’m completely dissatisfied and have returned 4 bottles ($ 600 merit of product) and they will not rebate, rebuttal bellows, or email ,” said another.” It’s truly a scam, at the least .”

Also suspicious was NUL’s multi-level marketing structure. The FTC cautions that while some MLMs are lawful, still others thinly veiled pyramid programmes- illegal firms in which beings earn money mainly by banking others instead of by exchanging concoctions to the public.

MLMs seduce would-be entrepreneurs with fibs of making fortunes while working from residence- NUL describes its compensation scheme as a” guidebook to fiscal freedom and a New U”- but it’s rarely that easy. To make money, distributors must become steadfast missionaries. They’re tasked with” house a downline”- manufacture lingo for banking brand-new distributors, who in turn draft their own crews. The more people in your downline, the more you pay in fees on their marketings- hence NUL’s growing army of gellers.

According to a report posted on the FTC’s website, less than 1% of MLM participants will advantage.” MLM attains even gambling look like a safe bet in comparison ,” it states.

Some MLMs, like Herbalife, are notorious for ruining love and driving participation in fiscal wrecking. Despite this, 18.6 million American participated in MLMs in 2017, thanks in part to aggressive recruitment tactics on social media.

Wondering if I should warn my Facebook friend, I messaged the anonymous moderator of the defraud alert sheet. Over the phone, he told me his name, Stevo C, that he’s a Serbian emigre and logistical supervisor in Florida, and that he had created the sheet after a pal tried exchanging him the gelatin last July.

” Me has become a skeptic about pretty much everything, especially products that hope so many benefits with no side effects- plus there was the whole MLM aspect of the business- certainly had me gues, what is this all about ?” Stevo said.” I did some analyse .”

In his investigate, Stevo learned that Human Growth Hormone( HGH)- a protein produced by the pea-sized pituitary gland that fuels childhood increment and cadre regeneration- is illegal in the US without a prescription. The FDA has censored it for all but a few specific medical conditions, including short bowel syndrome and muscle wasting disease associated with HIV/ AIDS. It has been banned by most professional plays tournaments in the US and by the International Olympic Committee, since some jocks use it as a performance enhancer.

Forever Young

Those who use it require needles- the only known procedure for delivering HGH is via injection. Hoping to develop less invasive methods, scientists are currently researching ways to deliver HGH transdermally, but they’re far from figuring it out.

On NUL’s website, Stevo spoke that Somaderm contains a “homeopathic” dilution of Somatropin, a synthetic formation of HGH, as well as 18 “inactive” botanical ingredients, including licorice spring and epimedium, also known as horny goat weed.

There’s no clinical testify to subsistence claims that HGH can be effectively delivered via a “homeopathic” formula.( Modern medical experts generally agree that homeopathy is quackery .)

Stevo started commenting on a geller testimonial page on Facebook. He wanted to know: if Somaderm truly does contain HGH, then how could it be legal without a prescription? And if it doesn’t contain HGH, then isn’t its marketing more than a little misleading?

Immediately, he says, the page’s moderator direct messaged him.” After a few meanings, I was censored and all my comments were deleted ,” he said.

That motivated Stevo- who says he has not tried the gelatin himself and has never been affiliated with NUL- to start his Somaderm HGH Gel Scam page. Soon, disgruntled ex-gellers started flocking to the sheet to pity. They’ve registered complaints with the Better Business Bureau, the California Attorney General, the FTC, the FDA and the FBI.

But in their seeking to get NUL shut down, they’ve invoked the displeasure of some lawsuit-happy gellers intent on silencing detractors.

‘ It’s sort of an Erin Brockovich thing

Among these disgruntled ex-gellers wasGeorgia Hargett, a 55 -year-old naturopath and Navy veteran in Michigan. She first learned of NUL last-place January, a few years after her husband’s death, which had triggered the collapse of her business, Earthroots Wellness Center, and the loss of her home.

” I didn’t even got money to hide my husband ,” Georgia told me.” The only mode I was gonna be covered was if I won the lottery .”

Considering the supernatural tales she’d listened- about age-old noblewomen leaping out of wheelchairs, deaf people sounding trumpets for the first time- a Somaderm business seemed as though the next best thing to triumphing the lottery. Four months after becoming a distributor, Georgia was making around $2,000 a week. Among her firm drafts were her 80 -year-old mother, her sister and her current husband.

She didn’t stop there. After accompanying dozens of unanswered questions on Facebook about Somaderm, she took it upon herself to” educate the field” about homeopathy. Thousands watched her informational videos. At NUL’s pep rally-style affairs, she held passionate speeches, assuring gatherings that Somaderm is included in the Homeopathic Pharmacopoeia of the US( HPUS)- an independent body founded in 1897 that provides seals of admiration for homeopathic ameliorates it deems safe.( She afterwards learned it was, in fact , not, and that even homeopathy mass reject assertions about so-called homeopathic HGH ).

More red flag popped up. Georgia is postmenopausal, but several months into using the gelatin, she says, she started having abnormal vaginal bleed, and her breasts had grown two goblet widths:” If you’re a late bloomer, that might audio exciting, but it’s not .”

Around that time, she says, other gel useds started reporting strange evidences, complaining of tachycardia, panic attack, hives, rashes, vertigo , nosebleeds. Several postmenopausal women described abnormal vaginal bleeding.

Alarmed, Georgia put together an elaborate spreadsheet documenting around 150 such complaints. When she communicated them to the company’s captains- acknowledging that she couldn’t support the gel had caused these ailments, exclusively that the sufferers claimed they hadn’t knowledge them prior to gelling- they rejected her concerns, she says. In a recorded Q& A hearing, Goldstein claimed that” there hasn’t been any side effects, there hasn’t been any complaints to the FDA … good-for-nothing negative. It’s been super safe with everyone that’s used it .”

( Askings for commentary sent to NUL disappeared unanswered .)

In December, Georgia resigned from NUL. “[$ 9,000 a month] is not pocket change- but I walked away from it ,” she said.” It’s about moralities. It’s sort of an Erin Brockovich thing .” Soon after, she posted a declaration on Facebook.

” When I began with the company, I was assured the products supported under studies that supported its safe and effective use ,” the statement read, in part.” These records were to be released pending patent and trademark. I had been made aware that there in fact is no patent pending nor is there study or studies demo the use of Somaderm HGH gel’s safety or efficacy .”

‘ Things are about to get ugly ‘

At the Woodbridge, Johnny LoPresto warned the crowd about skeptics:” If anyone says they don’t feel the concoction, am saying, ‘ It’s designed not to work on losers !'”. Behind the backgrounds, NUL has gone to wild extremes to stifle criticism.

Patti Sinclair, a Connecticut-based spiritual medium, had been Georgia’s right-hand woman while they were both Somaderm distributors. She had helped Georgia compile the spreadsheet of gellers’ complaints. Afraid the gelatin might be harmful, she resigned in October, then detailed her worries about the make in comments on

In January, a NUL Diamond Ambassador who had banked Patti into the company moved her a threatening email. He had been a sidekick of hers for seven years.

” I thought you should know various well-funded unnamed parties are about to unleash a campaign that I may be able to prevent ,” it said.” There is some moderately unflattering information about you out there from the last few decades. I am merely stating a reality and want to try to deescalate such a situation immediately .”

It continued:” You are going to be disclosed on social media& Google. An expert has been consulted and incurred in relation to top rank the following domain names with professional material about you.”

” Too, they were ready to make noise at any/ all of your upcoming events.

Things are about to get ugly and I thought you should know ,” the email concluded.

Patti tried not to panic and called a solicitor. At his urging, she contacted the FBI. In a public Facebook post on February 3rd, she described the threatening email.” I will NOT be intimidated by men who believe they are MORE POWERFUL than I am ,” she wrote.

Are you Gel’n ?~ ATAGEND

On February 7th, NUL and Alexy Goldstein sued Patti for libel, sell slander and breach of contract. The lawsuit claimed that Patti’s critical comments about NUL on had flouted her non-disparagement agreement and cost the company $100,000 or more in shatterings. It seemed designed to stir her stop blowing the whistling: should Patti refrain from engaging in seeing” further libelous words ,” it territory,” she will suffer no damage “.

When Georgia went be used with a same lawsuit on Valentine’s Day, likewise claiming libel and searching $100,000 or more in detriments, she was outraged to find the number of complaints included screenshots of private Facebook words she had exchanged with pals seeing her concerns about the company.

” The bottom line is they are felons and manipulators ,” she’d told a fellow distributor in one of these contents.” I am praying for you all .”

The snapshots depicted Georgia’s outgoing contents on the screen’s right-hand line-up, indicating they were being viewed through her chronicle , not the recipient’s. How had NUL acquired these meanings? She believed a person has hacked her Facebook. Her solicitor, Kevin Thompson, confirmed that her account had recently been accessed from an IP address in California.

She feared farther retaliation.” I’ve had numerous people reach out to me from the[ NUL] land saying they’re concerned for my physical safety ,” she said.

“[ Patti and I] ought to have crying all the time. My 80 -year-old mom is worried about me .” For the first time, she’s seeking psychotherapy. When her current husband went away for a recent weekend, she sat locked in her house with a loaded shotgun. Thompson, a Tennessee-based MLM attorney who is representing both Patti and Georgia, “ve told me” he feels NUL’s litigations “pathetic”.

” When I appreciate firms that can’t handle criticism ,” he said,” they generally have a lot to hide “.

Complaints about NUL have started to draw watchdog attention. On January 23 rd, the Advertising Self-Regulatory Council( ASRC ), part of the Better Business Bureau, announced that NUL had” has failed to provide any skilled and reliable evidence is proved that[ Somaderm] would provision the purported health benefits of HGH ,” and that the company had agreed to discontinue certain health interest says in its online advertising.

Even if NUL does alter its ad, it will be tough to police millions of gellers’ bogus social media posts- including their immense library of gelatin memes, one of which portrait a flaccid-looking banana.

” Feeling a little down ?” it speaks.” Don’t worry, HGH gel can help you back up !”

The caption: “# gelbidoisreal “.

Facebook’s efforts to combat” forgery news” have not already been targeted these sorts of spurious advertise claims.


The quest for an elixir of youth is about as age-old as human awareness of aging. In medieval mythologies, Alexander the Great swept the Land of Darkness in search of a magical” Water of Life “. Cleopatra soaped in donkey’s milk. 16 th-century Hungarian countess Elizabeth Bathory swore by maidens’ blood. Today, Gwyneth Paltrow is” all about scrubs “. Alt-right blogger Mike Cernovich hawks” Gorilla Youth Serum .”

In 2018, the world anti-aging sell was worth $42.51 bn.

Multi-level marketing fellowships are also thriving, with $34.9 bn in US retail sales in 2017. This success is no doubt celebrated by the Trump administration, which applies a whole squad of MLM cheerleaders, including Amway billionaire Betsy DeVos. President Trump himself used to have an MLM, the Trump Network, and was a spokesperson for another, announced ACN. In a commonwealth built on fantasies of streets paved with golden, Trump’s empty promises of easy financial sets repetition those of MLMs’ get-rich-quick schpiels.

Amid a broken healthcare method and growing distrust of mainstream medicine, perhaps it won’t come as a surprise that most commodities exchanged by MLMs fall into the “wellness” category.

” Apply a health quantity of skepticism before buying or selling commodities advertised as having’ miracle’ ingredients ,” the FTC carefulness.” Many of these’ speedy medicines’ are unproven, fraudulently marketed, and useless. In happening, they could be dangerous .”

‘ A Chance to be free ‘

After talking to Rick Ross, executive director of Cult Education Institute, I chose not to try to warn my Facebook geller friend about NUL’s alleged shadiness.

Ross posits that MLMs and pernicious cults tends to share two characterizing characteristics: a process of indoctrination or anticipated reform that encourages group members to shun anyone who questions their earnestnes and economic, sex and other exploitation of the working group members by the ruling coterie. Going a acquaintance out of an MLM, therefore, often necessitates staging a strategic intervention.

During a produce giveaway at the Woodbridge event, bottles of gelatin moved through the air.

“You’re my family,” Goldstein told the crowd.” I love you .”

A Diamond Ambassador called Brian Meara dedicated an existential closing lecture. A pompadoured New Jersey real estate agent, Meara, had only purchased a Maserati with pride sheets that say ” The Gel “.

Why are you here ?” he requested the crowd.” Why are people doing this ?…. Because they want something different from their own lives .”

He described being diagnosed with terminal cancer at age 18, and how it disappeared after his aunt, a born-again Christian, laid mitts on him, and how, ever since he got that” second risk”, he has known that” there’s a intellect we’re all here “. Now, through Somaderm, he has acquired a course to” literally change lives”, and if everyone in the gathering simply shared NUL’s three-minute promotional video with a few people every day, they might finally get “a chance to be free”.

He gazed out at a area full of grey-headed hair, bald-headed blots, potbellies, “crows feet”, gag line, liver places, spider veins.

” Do you realize something, that you’re running out of time ?”

The crowd nodded.

” Can you delight get excited about their own lives ?” he hollered.” Anybody wanna make a change here? Stand up, satisfy !”

People began to stand and cheer.

” Clap your hands! You got one shot! YOU DON’T KNOW WHEN YOU’RE GONNA DIE !”

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A ‘miracle’ healing gel, a cult-like following, and a ferociously protected empire


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