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Toke Makinwa’s Book Hurt My Brand – Maje Ayida

 Maje Ayida, ex-husband of media personality, Toke Makinwa, has opened up about his issue with her and how her bog ‘On Becoming’ affected his Brand.

What was your experience during the early days of carrying out fitness training?

The terrain was very different back then as there weren’t a lot of fitness activities in the country. But together with a couple of people who also started fitness training at that time, we were able to get a bit of traction. It still isn’t where it is supposed to be, but there have been improvements.

A lot of people know you as a trainer, what exactly do you do?

I wouldn’t actually call myself a trainer; I am a wellness coach. I try to change the internal culture of individuals, groups and companies towards a healthier lifestyle.

What actually does it take to eat and live right?

I think it is about being mindful about what you put in your mouth. It’s about knowing when to eat the right food and what portion you should eat it in with the right amount of Exercise.

From your experience, how healthy would you say Nigerians are?

I don’t think we’re a very healthy society as majority of people live very unhealthy lives. A lot of people don’t eat properly, rather they spend most of their day on the road. The average life expectancy of the average Nigerian is very low and that should tell you we’re making some poor choices.

What do you think needs to be done to ensure healthier lifestyles for Nigerians?

I think education on healthy living should start from the school level. There should be a curriculum that incorporates exercise for fitness and more control on what are sold in our markets.

Many people turn to slimming teas and other drugs to lose weight, is that the best way?

You can’t cheat the system. Yes, there are a lot of fancy ways of losing weight such as teas, pills and others, but the best way is still to engage in regular exercise.

What are the three most important things one has to do in order to live well?

Go for a medical check-up. Engage in regular exercise, and be mindful of what you eat.

How would you describe your personality?

I’m very down-to-earth and positive. I don’t have a quick temper and I like to solve problems. I also like to interact with people and I’m very expressive with words and adventurous.

Is it true you’re taking Toke Makinwa to court over her book, On Becoming which contains some derogatory material about you?

I’m not at liberty to discuss that. Since the case is already in court, it would be illegal for me to do so.

Has the book affected your brand?

People tend to form a perception of you from what they read or hear about you. Having those kinds of things written about me and circulating in the public domain has definitely hurt my brand, though it’s hard to quantify the kind of impact it has had. However, I concentrate my energy on doing good work and letting it speak for me.

Do you foresee any chance of reconciliation between the both of you?

I’m not at liberty to discuss that.

How do you unwind?

I relax by doing exercises, which is like therapy for me. I also stay at home watching TV or getting massages.

The post Toke Makinwa’s Book Hurt My Brand – Maje Ayida appeared first on Naijaaparents.com | The Most Popular Destination For Parenting Tips|Marriage and Relationship Tips|For Nigerian Parents|Nigerian Mothers Community | Nigerian Food Recipes.



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