Feeling a bit chilly? Then you don’t want to get behind the Wheel of the Lexus NX, which has been given a frozen gift for Christmas…
Yes, those are wheels made of ice supporting a giant car. Our first thought was who comes up with these ideas?! But, even with the ‘because we can’ attitude of Lexus, the car is still pretty cool (pun intended). Whilst we know having a car with wheels made of ice isn’t exactly practical, especially given how mild our December has turned out to be, the concept is still rather intriguing.
Lexus aren’t ones to shy away from the weird and wonderful. Earlier in the year they created a hoverboard and only a few months ago unveiled an electric-powered car made entirely of cardboard. The one-off Lexus NX with Ice Wheels marks the end of a truly excellent (and publicity-filled) year for the carmaker.
The brand says they spent three months researching, designing and testing the ice wheels before they were fit onto a real NX. To make the look as perfect as possible they used actual NX wheels as models, which were laser scanned and then recreated with frozen water. To make sure they could support the weight of the NX body, acrylic inserts were put into the wheels and Lexus added LED lights for style.
Each wheel took 36 hours to sculpt, using a team of four ice sculptors. The entire car was then kept frozen for five days before letting the ice wheels loose on the streets of London.
“Projects such as our hoverboard, the origami-inspired cardboard car and now a dazzling set of fully functioning ice wheels demonstrate how we use advanced technologies and the best craftsmanship traditions to achieve outstanding results,” says Richard Balshaw, Lexus director. “Not just for eye-catching one-off projects, but for the cars we deliver to our customers too.”
We’re hoping that 2016 will bring us even more interesting Lexus projects.
Watch the video below for a more detailed look at the Lexus on Ice campaign:
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