Marketing your online Vape Business isn’t as simple as building a website and waiting for your customers to find you. You have to find ways to get your name out there and build a loyal following. While marketing e-cigs and vaping devices are quite tricky, there are lots of low-cost digital marketing tricks that can help you create an online presence for your vape store.
This is a great time to be an e-cigbusiness owner. With a bit of time and effort, you can promote and grow your online vape store and cash in on this very lucrative time for the vaping industry.
Here are some of our best marketing tricks for your online vape business.
Take the time to write
If you can keep potential customers coming back to your website, you boost your chances of selling more products. To do this, you have to put something on your website that is informative, helpful, and entertaining.
If you’re knowledgeable about vaping and can write about different brands, vaping benefits, and such, blogging or creating high-quality useful content is an effective and inexpensive way of converting visitors into paying customers. If you can take an hour or so every day to write, schedule content, and do some SEO strategizing, you’ll be able to drive the right kind of traffic (i.e. potential customers) to your website and give them something to look forward to. The traffic will trickle in, but if you keep at it, your views (and sales) will increase significantly over time.
Pick a couple of Social Media accounts
Practically everyone is on social media, so you have to build your presence there, too. But don’t spread yourself too thinly. If you don’t have funds for a social media manager, you can do this yourself. Pick a couple of platforms and focus your efforts on creating high-quality content there. Remember, it’s better to have a consistent presence and continued interaction with potential clients on just two or three platforms instead of having a lackluster presence on five or more. Figure out where your target audience spends most of their time and start there.
Online business directories
Make your business visible to people Googling “vape shop [your city]” by putting yourself in online business directories. Start off with the local directories and the ones relevant to your area.
Ask friends to leave Google reviews
The more reviews you have, the better you’ll rank on Google search results. If you have positive reviews from real people, you’ll be more visible to clients looking for vape businesses in your area.
But don’t try to get a higher average than your competitors by submitting fake reviews. Google has ways of checking the validity of reviews. If you get caught, your business ranking may suffer.
Engage your customers
This is the simplest marketing tactic of all. Build relationships with your potential customers. Make them feel special. Engage with them on social media, offer them useful information on your website, and entertain them with videos, memes, and polls on your Facebook page. Chat with them, answer their questions, and occasionally offer discounts and promos. These are all low-cost tricks that will help convert your followers into customers.
Online marketing is a constantly changing but an essential part of your vape business. Keep working on it and you’ll build a successful online business in no time. Good luck!