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A blog focusing on online copywriting, radio copy, Website optimization, persuasion, and consulting
2016-09-01 14:09
Genuine expertise always leaves clues. And in the ad business, the very best tell-tale sign is: A professionally-honed understanding of what advertising CAN’T do In contrast, the… Read More
2015-08-10 13:01
“Nobody counts the number of ads you run; they just remember the impression you make.” -William Bernbach “Before you can have a share of market, you must have a share… Read More
2015-03-05 15:52
Ira’s third video on storytelling is by far the most popular. So much so that it has been featured on numerous blogs and even been turned into an Kinetic Typography video. Take a look:… Read More
2015-02-24 18:50
Those 4 words are the most opened e-mail subject line most people have ever tested: “You are not alone.” And while that’s a nice Cliff Claven-esque CRO tip to throw out, it… Read More

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