First, if all you want are the two slogans, you’ll either have to wait to the end, or scroll to the bottom. Second, this is sort of an anti-reason-why advertising screed. So if yo… Read More
Genuine expertise always leaves clues. And in the ad business, the very best tell-tale sign is: A professionally-honed understanding of what advertising CAN’T do In contrast, the… Read More
“Nobody counts the number of ads you run; they just remember the impression you make.” -William Bernbach “Before you can have a share of market, you must have a share… Read More
Most style guides are useless. And, no, I’m not talking about visual style guides that specify fonts and logos and CMYK codes for brand colors. I’m talking about style guides foc… Read More
Ira’s third video on storytelling is by far the most popular. So much so that it has been featured on numerous blogs and even been turned into an Kinetic Typography video. Take a look:… Read More
Those 4 words are the most opened e-mail subject line most people have ever tested: “You are not alone.” And while that’s a nice Cliff Claven-esque CRO tip to throw out, it… Read More
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