Some of the largest sources of traffic that a blog can potentially get are from Search Engines like Google, Bing, Yahoo and MSN. Blogspot and wordpress are the two best and popular platform for blogging.
Blogger aka blogspot is no doubt one of the awesome platform for new bloggers to enter the world of blogging. Similarly, WordPress is have great features for blogging.
Plugins makes a lot of difference for bloggers to choose wordpress over blogger for blogging. Plugins helps in taking care of almost all the complicated steps in blogging. Hence, all the successful bloggers are using wordpress platform for blogging.
How to boost SEO (Search Engine Optimatization) of your blogspot or wordpress blog?
The foundation of any successful SEO campaign start with a keyword research. When you are writing a blog post, it always pays to see what kinds of keywords you could be ranking for, before you start using them in your blog.
The simplest and cheapest way to do keyword research is with the Google Keyword Planner. This tool will help in finding the exact word and phrases people are actually searching for, and approximately how often per month. If you are new to google keyword planner you can checkout this post for keyword research.
Quality is very important for SEO. Hence while writing article or blog post do write a unique and helpful article. Content is the king, and hence focus totally on quality.
SEO for Blogspot
For blogspot or blogger website, there are different way to improve or boost SEO.
- Add target keyword in the Blog title and blog post description
- Add related image to blog post and add the targeted in Alt+Txt section.
- Add targeted keyword in h1, h2, h3 etc. headers to increase the keyword density.
- Do not spam your blog content by added too many targeted keywords in the blog post.
- Interlink your blog post to engage your blog visitors and give more and more information on the particular topic. These are SEO link building strategies which help in improving your blog ranking in search engine.
WordPress SEO Techniques
- Bloggers should pick a SEO friendly wordpress theme before starting a blog.
- Do use the best and popular SEO plugin for your wordpress blog. Yoast SEO is used by many bloggers which is free and very easy to use for wordpress blog.
- Use SEO friendly Permalinks which is unique and does not change with changing dates. Hence, use only post name as permalink, so that even if you update the post in future, your permalink will not have any effect with the changes with time and date.
- Focus more on Quality while writing articles
- Use Heading Tags Throughout Your Content and incorporate Useful Internal and External Links
- SEO optimize your blog post images
- Write long and specific blog post with specific information.
Difference between On page and Off page SEO
In on page SEO, you can target a search term through keyword research, create a page, and write a blog post or article by focusing your targeted keyword. You have complete control over your optimization efforts to bring your post on the first page of search engine. To increase On page SEO score, insert your targeted keyword in the page title, meta description, header tags h1,h2,h3 etc.
Off Page SEO is totally different from On page SEO. It relies more on promotion. These include link building, blogging, social media, and other off page SEO techniques to build awareness. Control is in the hands of your community and search engines.
Difference between White hat and black hat SEO
White hat SEO refers to use of good practice methods to achieve high search engine rankings. White hat SEO techniques comply with search engine guidelines. These SEO techniques take time to rank the blog but follow all the search engine guidelines.
Black hat SEO refers to attempts to improve rankings in short cut ways that are not approved by search engines and involve deception. They use some short methods or manipulation techniques to go against current search engine guidelines. Black hat SEO techniques can help in ranking your blog higher in short time but it may be punished by search engines anytime for not following the guidelines.
Best and Top SEO blog for bloggers
There are some of the best SEO blogs which are ruling in search engine from long time. Many blogger follow these blogs to improve their blog ranking in search engines. Below is list of these blogs.
Search Engine Land
Search Engine Watch
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