The best digital marketing strategies incorporate a variety of touch points. While Social Media
shouldn't be the only place you spend time promoting your business, it is a great way to expand your digital reach for free. When it comes to choosing which social platform to have a presence on, Facebook is by far the best platform for small businesses for numerous reasons.
Having a presence on Facebook doesn't guarantee you will be found. With that being said, a business that has an optimized business page and is following social media best practices will still gain a lot from this powerful network.
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- "Gold Rush": The Power of Social Media Prospecting
The following statistics highlight some relevant Facebook facts which can ultimately help you develop a better Social Media Strategy, increasing your return on investment (ROI) and leading to greater marketing success using your Facebook Business page.
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