2018-08-20 18:06
The marketing technology (martech) landscape, as monitored by Scott Brinker, is made up of 6,829 solutions from 6,242 vendors. That’s up from just 200 solutions in 2011.
What’… Read More
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“All Hands†meetings have historically enabled large organizations to communicate key information in a timely and effective manner. New tools now bring these benefits to virtually any organization. An updated review is available at CMS WiRE.
2018-08-20 17:16
It might seem like automation in the workplace is a relatively new phenomenon. The reality is that it’s been on a steady march through business for more than 200 years.
Continue read… Read More
2018-08-20 15:54
In the early days of search, users were more than happy to get results that had some semblance of relevance to the (likely) single term query. And in those days, any result that made sense… Read More
2018-08-20 13:34
Following LinkedIn’s launched back in 2002, the platform became known as the place to be for recruiters and job seekers alike. It was (and still is), the place to house your digital… Read More
2018-08-20 13:09
The current discussion around enterprise content management (ECM) is still focused on the so-called "death of ECM" and the rise of content services. The discussion, which was encapsulated i… Read More
2018-08-17 19:06
HubSpot has launched Conversations, a new tool which provides a unified inbox, live chat, chatbots and other features, available as part of HubSpot’s free CRM. Conversations will… Read More
2018-08-17 18:03
Cloud computing became one of the principle enablers of the digital workplace following years of debate about its relative security. In a recent report, Gartner suggests those fears ma… Read More
2018-08-17 16:54
It’s no secret that brands risk failure if they stand still. Kodak and Blockbuster are just two examples of big brands — with enormous opportunity — that fell by the ways… Read More
2018-08-17 15:08
Microsoft unveiled SharePoint Spaces during the SharePoint Virtual Summit in May, bringing the exciting world of mixed reality into the familiar collaboration platform.
Continue reading Read More
2018-08-17 14:23
Is it time for marketers to take a backseat to IT, the CIO and the C-Suite in digital experience (DX) technology decision-making? A survey by Digital Clarity Group suggests so. According to… Read More
2018-08-17 13:33
When the first Martech supergraphic was released back in 2011, ChiefMarTech counted 150 platforms. But just seven years later in 2018, the market has grown to accommodate over 6,800 marketi… Read More
2018-08-16 18:19
Digital transformation is a complex process which requires buy-in across the entire enterprise, but especially at the level of CEO and C-suite. According to Branislav Kohl, CEO of Brat… Read More
2018-08-16 16:24
One upon a time, a long time ago, it was easy to reach out to a vendor to ask a knowledgeable human questions as part of a product evaluation process.
Continue reading Read More
2018-08-16 14:36
I’m a creature of habit. In my first job out of college, I had a routine: wake up, drink coffee, go to work, exercise, work some more, then head home. I dutifully followed this routi… Read More
2018-08-16 14:33
The enterprise content management-is-dead mantra just keeps coming back. Its been around for a long time but took a new lease of life in 2017 with Gartner’s decision to change the way… Read More
2018-08-16 14:31
According to James Norwood, digital transformation is now mainstream for organizations of all sizes as they work to become digital businesses. However, the drivers for such reinvention may… Read More
2018-08-16 13:24
Marketers are always trying to understand knowing where their customers play and many think Facebook’s three core apps are a safe bet. CEO Mark Zuckerberg said in a July Q2 quart… Read More
2018-08-15 14:50
From store closures to the need to incorporate new technologies into their stores, retailers are grappling with shifts in consumer preferences as they seek to find well-balanced strategies… Read More
2018-08-15 14:35
I’ve seen it happen time and time again: A top executive, knowing that customer experience (CX) is important but not convinced that it merits a company-wide initiative, points to a s… Read More
2018-08-15 13:01
How should you protect against information security threats? Paper, anyone?
Cybersecurity is at the top of just about every C-level “what keeps me up at night” list. Consider… Read More
2018-08-15 12:39
Sound digital governance is all about clear organizational accountability for strategy, policy and standards. Strategy, policy and standards each have a critical role in ensuring online int… Read More
2018-08-14 17:32
Internet of Things (IoT) devices are flooding the world. In fact, studies show that we can expect over 75 billion IoT devices to be active by 2025.
From smart voice assistants to in-store… Read More
2018-08-14 15:18
Attracting the best candidates for your organization is one thing, but without an appropriate recruitment process, many recruiters are left feeling overwhelmed. According to Youtern, a larg… Read More
2018-08-14 13:51
Today’s empowered customers have access to more information on their purchases than ever before, and they’re not afraid to exercise control. Now occupying the driver’s se… Read More
2018-08-14 13:01
In God we trust, all others bring data ― attributed to W. Edwards Deming
While researching statistics for a presentation earlier in the year, I stumbled upon a recording of… Read More
2018-08-14 12:57
IoT devices are aiding brands in their quest to gather data in new and inventive ways. But with 55 billion IoT devices predicted to be in households and businesses across the world by 2025… Read More
2018-08-14 12:31
For years now I’ve sat through conference presentation after conference presentation given by search managers. And no matter how many I sit through, I never hear what I'm most intere… Read More
2018-08-13 15:41
In the 1980s, business author H. Skip Weitzen coined the term “infopreneur” to refer to people who went into business by selling knowledge on a particular topic. Infoprenuers e… Read More
2018-08-13 15:16
The modern CMO is under more transformation pressure than any other C-suite role. Between spending more on technology than the CIO office and having the shortest tenure of any c-suite execu… Read More
2018-08-13 14:55
In the enterprise, as in most places, employee turnover is costly. And according to the Work Institute, typically what drives a lot of that turnover is poor management. In fact, accor… Read More
2018-08-13 13:01
“Instinctive cooperativeness is the very hallmark of humanity and what sets us apart from other animals,” Matt Ridley wrote in "The Origins of Virtue." However, he also stated t… Read More
2018-08-13 12:31
Managing a brand’s digital integrity on a global scale is becoming an imperative rather than an option.
Content localization is critical to success in a worldwide marketplace, where… Read More
2018-08-13 12:05
In some circles, a blog sounds like a humble website where one shares their latest holiday snaps. But in the corporate world, blogging has the underlying dimensions of inbound marketing. In… Read More
2018-08-12 15:01
If you have not caught up with our articles, resources and events on our site over the last week, the dog in the thumbnail wants to know … “Where have you been, HOOMAN?!&rdquo&hellip…Read More
2018-08-10 19:07
The IT department’s job has long been to give business a technology-powered edge over its competitors. Today, that mandate is expressed as “digital transformation,” which… Read More
2018-08-10 17:11
A good friend of mine always used to say, “business would be a lot easier without people getting involved.” It always provoked a smile from whoever heard it, because while it&r&hellip…Read More
2018-08-10 15:21
Marketing’s goal used to be pretty straightforward: build a pipeline of qualified leads to hand over to the sales team. The model changed a little bit depending on the audience and t… Read More
2018-08-10 13:50
Earlier this year Microsoft announced that it was introducing AI into its ubiquitous spreadsheet application Excel. It is an exciting development for both Microsoft and Excel users, but Dia… Read More
2018-08-10 13:07
Confession: I procrastinated writing this piece.
First, the deadline appeared in my calendar. I ignored it so completely that I didn’t even put it on my to-do list.
Another, more u… Read More
2018-08-09 18:57
Millions of years of evolution have shaped us to best deal with the challenges we face in nature.
Continue reading Read More
2018-08-09 17:39
When MarTech selection time comes around, one question should precede the “which software is best?” question. And that is "where will the data come together?" When you start wi… Read More
2018-08-09 17:15
In the abstract, process mining is a technique used to understand a business process by analyzing what’s actually happening within a system — which can, of course, be very diffe… Read More
2018-08-09 14:57
Recruiting the right talent can help your company thrive, and data shows that the cost of a bad hire can cost your company big. That’s why over 75 percent of multinationals use appli… Read More
2018-08-08 19:15
WordPress is currently powering 30 percent of websites. It’s an impressive statistic, yet it's one that's often cast aside by larger companies — and for good reason. It’s… Read More
2018-08-08 18:17
Companies are constantly refining the digital experience they provide to first-time or regular visitors to their websites in a bid to make that engagement easier, more immersive and more p… Read More
2018-08-08 17:26
In a crowded, 6,000 vendor martech landscape, understanding who’s who can sometimes seem like an impossible task. New vendors pop up, some shift their focus, and others plain disappe… Read More
2018-08-08 16:01
Influencer marketing and sponsored content are not new concepts. Celebrity product endorsements date back to at least the 1760s, and “advertorials” created by newspapers, magazi… Read More
2018-08-08 14:43
I was moderating a panel with 10 female venture capitalists on how to raise capital when Julie Sandler, managing director at Pioneer Square Labs’ Venture Capital arm, told the mostly… Read More
2018-08-08 13:53
Change management is an issue for most organizations — particularly when it comes to technical deployment. Departments can design amazing tools just to have a hard time getting staff… Read More
2018-08-08 13:33
SharePoint has a long, and at times, checkered, history with "citizen developers" who leverage out-of-the-box capability, Microsoft-provided tools, and third-party solutions to develop low… Read More
2018-08-08 13:02
There is a lot going on within the collaboration market, but recently, the biggest news has been Slack’s acquisition of Atlassian’s real-time communication tools. Slac… Read More
2018-08-07 18:06
Natural language processing is a type of artificial intelligence in which computational and mathematical methods are used to analyze the human language. NPL’s goal for end users is t… Read More
2018-08-07 16:23
Digital is my new superhero.
Yes Digital. Faster than a speeding human, more powerful than a legacy system, able to innovate business challenges in a single bound. Digital can change the… Read More
2018-08-07 15:52
“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – President John F. Kennedy
We’re living in a time of… Read More
2018-08-07 14:19
Your company’s ability to deliver a unified customer experience (CX) across the full customer journey isn’t just about installing the right content management (CM) or digital e… Read More
2018-08-07 14:13
Many businesses put a lot of effort into creating effective website designs.
They try to build sites filled with intuitive navigation, strong branding and clear customer journeys.
Continu… Read More
2018-08-07 13:54
It goes without saying that good leadership in the workplace is crucial for success. Not only is it a requirement to make sure your business objectives move forward, but there are also all… Read More
2018-08-06 20:38
As a digital marketer, you may be dealing with customer data that’s siloed across multiple martech databases and platforms. The result: Fractured customer identities that hinder your… Read More
2018-08-06 18:43
Digital customer experience technology has changed dramatically in the last four or five years. In 2014, in its first Digital Experience Platforms (DXP) Wave, Forrester cited three core cap… Read More
2018-08-06 17:39
When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the people who proposed a different definition. No one seems to know exactly… Read More
2018-08-06 16:51
For any organization, evaluating the web content management market is a daunting undertaking, given the complexity of today's WCM solutions and the number of vendors in the space. Being abl… Read More
2018-08-06 16:24
As Microsoft releases more and more new capabilities to Office 365, it’s been an extraordinary time for enterprise social collaboration. Microsoft Teams has pumped new energy into da… Read More
2018-08-06 14:08
Analysts agree that web content management (WCM) technologies remain at the core of delivering digital customer experiences. Gartner in its 2018 Magic Quadrant for Web Content Management &n&helli…Read More
2018-08-06 13:51
From human resources to IT to internal communications, several roles have emerged in the past few years in the digital workplace. Just do a Google search on digital workplace jobs. The… Read More
2018-08-06 13:40
I remember presenting to a digital team about how their website was massively too big, with thousands of pages of low quality, often out-of-date content. Metadata and general findability w… Read More
2018-08-05 15:30
This week's articles were brought to you by the word "change." Change was afoot in SharePoint 2019, the team collaboration market, content marketing and more.
Continue reading Read More
2018-08-03 19:13
The amount of content needed to create engaging digital experiences has easily doubled, maybe even tripled. Why? The payoff is big.
More current and targeted content leads to improv… Read More
2018-08-03 17:24
Gartner named six companies leaders in the personalized marketing technology world in its first Magic Quadrant on Personalization Engines (membership required). It named Dynamic Y… Read More
2018-08-03 16:53
How well do you put yourself in your customer’s shoes?
Year in and year out, “innovation” ranks as one of the top corporate agenda items across all industries. Exactly w… Read More
2018-08-03 15:25
Collaboration in the workplace is radically changing. Over the past 20 years, the workplace pendulum has swung far in the direction of team-based environments and processes. Think open off… Read More
2018-08-03 14:06
The past couple of weeks have been busy weeks for Redmond, Wash.-based Microsoft. It released a new version of SharePoint, it released a new version of Exchange, it released a new version o… Read More
2018-08-03 13:31
Digital marketing isn’t just about running ads wherever your competitors run ads. In fact, the best marketers find niches and jump into new channels before anybody else, in order to… Read More
2018-08-02 19:46
Following the launch of SilverStripe 4 in Nov. 2017, SilverStripe have launched versions 4.1 and 4.2. The latest releases come with the following new features:
A more redefined React… Read More
2018-08-02 18:17
“Won’t you be my dictionary, won’t you translate fun into something necessary” – Hooverphonic, 1998
What Is Digital Asset Management (DAM)?
DAM consi… Read More
2018-08-02 17:11
Containers are quickly becoming a fixture of software deployments. Driven, at least in part, by the adoption of microservices, containers provide lightweight sandboxes in which to run soft… Read More
2018-08-02 15:49
Effective intranet landing pages are so much more than just a pit stop for people to rush through on their way to "real content." When done right, landing pages act as a hub of releva… Read More
2018-08-02 13:34
When KAYAK opened in 2004, a website was a marketer's best friend. Home pages are the new storefront, everybody said, because they were. But by 2017, less than half of the 2 billion reques… Read More
2018-08-01 19:38
Did you catch the 2018 marketing technology landscape slide, presented at the annual Martech conference this spring? It shows 6,829 martech solutions available in the market — nearly… Read More
2018-08-01 18:18
R programming — along with another language, Python — have become vital tools for applying statistical analysis to online sales, digital campaign results or operational activit… Read More
2018-08-01 17:49
Earlier this year, Microsoft shared a sneak peek of some of the new features it intended to bring to SharePoint 2019. The launch of the new preview version last week contained many of… Read More
2018-08-01 17:45
Providing high-quality and timely support is key to establishing and maintaining a strong relationship with your customers, whether they are consumers or your business partners.
Continue r… Read More
2018-08-01 16:14
The tech industry understands that change is the only constant.
Companies fail if they do not adapt, evolve and innovate. Unfortunately, sometimes even well-meaning companies, companies t… Read More
2018-08-01 15:58
Slack and Atlassian announced a deal on July 26 that sees the latter's collaboration products discontinued in favor of Slack's offering.
The enterprise collaboration market is very much i… Read More
2018-08-01 13:46
Bad data costs the United States more than $3 trillion per year according to the “Data Doc,” Thomas C. Redmond. In a Harvard Business Review (HBR) article published in 2016, he… Read More
2018-08-01 12:40
Artificial intelligence is already helping marketers succeed in a number of ways, from efficiently engaging website visitors via chatbots to conducting predictive analytics campaigns… Read More
2018-07-31 18:02
It is always nice to have a map for a journey, but for years marketers had no map to understand the journey customers take across devices.
Google is now looking to provide such a map… Read More
2018-07-31 17:30
While the rollout of the EU’s General Data Protection Regulation (GDPR) caused an initial panic and revealed many brands were unready to comply, the initial impact of the law on the… Read More
2018-07-31 16:30
Event and meeting coordinators who use Outlook have one thing in common: they dislike being the bottleneck for everyday tasks relating to calendar management. When looking to convert users… Read More
2018-07-31 15:10
Over the course of his career, Brian Solis has evolved from being a technologist to what he calls a “digital anthropologist,” analyzing how technology affects people, their beh… Read More
2018-07-31 14:41
There has been, to date, a remarkable silence over the staggering $5 billion fine that the European Union handed down to Google for what it said was a breach of anti-trust rules.
Continue… Read More
2018-07-31 13:49
Forrester researchers in their Digital Experience Platform Trends report (fee required) last year said the software is designed to manage, deliver and optimize digital experiences co… Read More
2018-07-31 12:30
Great web design and a memorable shopping experience are two highly critical factors that contribute to a successful eCommerce business. In a report by Barn2 Media, approximately 42 percent… Read More
2018-07-30 19:31
Businesses today treat interactive voice response (IVR) and chatbots for customer service like any other IT project: gather requirements, define solution architecture, choose vendor, purch… Read More
2018-07-30 16:25
Companies of all types and sizes are investing heavily in the digitization of their business models. Driven by the changing consumer expectations that B2C digital juggernauts like Uber, Ne… Read More
2018-07-30 14:17
In late June, in one of the most significant recent developments in the privacy landscape in North America, California passed the Consumer Privacy Act of 2018, the strictest privacy bill in… Read More
2018-07-30 13:49
Branding has become synonymous with graft, deceit, manipulation, fake news.
A friend of mine, Felipe, is a Brazilian doctor. “Coca Cola is horrible,” he told me recently. &ld&hellip…Read More
2018-07-30 13:07
Brands such as Google, Uber, Tide, and many others have all launched Alexa Skills to meet the demand of the 47.3 million Amazon Echo users in the US.
Continue reading Read More
2018-07-30 12:31
Google released new products and enhancements that will they say will, "revolutionize" artificial intelligence-powered tools at its Google Cloud Next '18 conference this week at the Mo… Read More
2018-07-29 14:33
”Slack, or Microsoft Teams, that is the question:
Whether 'tis nobler in the workplace to suffer
The slings and arrows of outrageous chat apps …”
In case you missed i… Read More
2018-07-27 17:58
Last year, I wrote an article titled “Why 2017 Is the Year of Cloud-First Headless CMS.” And since then, headless has been one of the key topics in the content management system… Read More
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