2018-09-13 15:11
There are more than 6,000 marketing analytics solutions out there, yet we still struggle to access the analytics we need to make the strategic decisions that arise on a daily basis.
The da… Read More
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“All Hands†meetings have historically enabled large organizations to communicate key information in a timely and effective manner. New tools now bring these benefits to virtually any organization. An updated review is available at CMS WiRE.
2018-09-13 12:31
There was a time when the drive, need and even ability to innovate was left to tech-centric entities like Google, Apple and Amazon. Those days are long gone. Now innovation has become a su… Read More
2018-09-12 19:02
There are no hard and fast rules when it comes to measuring the effectiveness of employee experiences. Although some common sense rules apply, such as ensuring workers are placed at th… Read More
2018-09-12 17:36
“Dictionary – opinion expressed as truth in alphabetical order” — John Ralston Saul
Defining Digital Asset Management Terms
Digital asset management (DAM) c… Read More
2018-09-12 16:10
When I graduated from college, the iPhone, Facebook and Twitter had yet to be invented. I got my news via the newspaper, local TV, cable news or weekly magazines (gasp!).
These days… Read More
2018-09-12 15:16
According to a report by BetterCloud, which surveyed more than 1,800 IT professionals, 73 percent of the respondents have said that nearly all of their apps will be running via software-as… Read More
2018-09-12 14:35
Marketers have three precious hours to captivate mobile device users each day. US adults spent 5.9 hours per day on digital media in 2017, and some 3.3 of those hours were spent on mobile… Read More
2018-09-11 19:25
There are so many ways to measure customer experience (CX) efforts. For B2B brands, the ultimate measure is renewal rate, or, for those whose CX includes account management, your NCVI (net… Read More
2018-09-11 17:42
Do you ever sit back and think how utopian the world of account-based marketing (ABM) seems? If we’re being honest, the idea of a “one team” and “one revenue scorec… Read More
2018-09-11 17:09
Throughout our working lives there will be many occasions when we realize there is a gap between the information we have and the information we need. Our search for that information doesn'… Read More
2018-09-11 15:19
For Brian Chaput, the most significant evolution in the digital customer experience world is the customer’s expectation of access anywhere, on any device. It’s a driver that co… Read More
2018-09-11 14:51
Employee experience is essentially the concept of creating an environment for employees that mirrors that of a company’s customer experience. The term has been thrown around a g… Read More
2018-09-11 13:56
The chief marketing officer role has transformed over the years. Technology, product development, data management, staffing and actual marketing all fall into the CMO's arena and with arti… Read More
2018-09-10 19:07
Delivering a great customer experience (CX) is essential to the success of any brand. Customer demands for quality and intuitive interactions are constantly rising, forcing brands to impro… Read More
2018-09-10 18:27
Leadership has been coming up in a lot of discussions lately. The first session of the 930gov conference’s knowledge management track focused on the need for leaders to pass on their… Read More
2018-09-10 17:14
Inbound marketing efforts play an important role in B2B marketing success. But inbound alone won’t achieve the goals being placed on most B2B marketing organizations today — for… Read More
2018-09-10 13:34
Trust and power are siblings. They have the power to do good. However, like ultimate power, ultimate trust corrupts ultimately. The internet can be a check on trust. It allows us to compar… Read More
2018-09-09 12:31
User experience is an in demand career these days, which may explain the popularity of our top article this week, which looked at 13 UX design skills every designer needs.
Continue reading… Read More
2018-09-07 19:16
Digital meeting room solutions are where work gets done in the digital workplace and Cisco, Zoom, Microsoft and LogMeIn are all providing the top rooms for enterprises, according to Gartner… Read More
2018-09-07 17:45
The digital experience software space saw its latest billion-dollar private equity investment this week. Insight Venture Partners acquired Episerver in a deal valued at $1.16 billion, accor… Read More
2018-09-07 16:32
BOSTON — A record 24,000 attendees descended on Boston this week for HubSpot's annual INBOUND marketing conference. Beyond the hype of the big names on stage at the Boston Exhibi… Read More
2018-09-07 15:32
“Consumers have stronger rights to be informed about how organizations use their personal data” ― Elizabeth Denham, information commissioner, ICO
For data-driven comp… Read More
2018-09-07 14:09
It's no surprise that consumers are worried about privacy. In fact, according to the Federal Trade Commission's 2017 Consumer Sentinel Network Data Book, identity theft was the second bigge… Read More
2018-09-07 14:09
Employee engagement is a growing concern for many businesses. This is especially true for companies that have fully implemented digital workplaces and those that are looking to upgrade out… Read More
2018-09-07 13:36
If blockchain is disrupting enterprise digital strategies globally, in the future it will also disrupt enterprise departments and the way they go about their business.
Continue reading Read More
2018-09-06 18:40
As a psychologist, I often think that marketing and my own profession need to spend more time together.
Psychologists are in the business of understanding people’s behavior and ment… Read More
2018-09-06 17:40
dotCMS 5.0 was launched in August 2018, with the official press release stating that it gives, “marketing and business teams more autonomy to create digital experiences”. This r… Read More
2018-09-06 17:37
Data scientists come in many flavors. When you overlay industry knowledge considerations, it can be overwhelming (and challenging) to find individuals who best fit your needs.
Contin… Read More
2018-09-06 17:11
Marketers have long focused on the reach of their social media messages as a key measurement. After all, if your post, tweet, video or image is being shared, reach represents how big an au… Read More
2018-09-06 15:46
Corporate culture and its direct byproduct, employee engagement, play a critical role in organizational success. But just because a strong culture and engaged employees are important doesn… Read More
2018-09-06 13:33
“A satisfied customer is a happy customer.” That’s a well-worn saying — one that carries a degree of truth.
But how do you know whether your customers are tru… Read More
2018-09-05 16:13
Thanks in part to live streaming, video is increasing in popularity. And marketers who want the best video strategy should look to YouTube because it offers solid analytics to assess the v… Read More
2018-09-05 15:43
Gartner's recently released HypeCycle for Emerging Technologies identified a range of technologies that are either disrupting the workplace or will do so in the next few years. We've alrea… Read More
2018-09-05 15:01
What do revenue, retention and reputation all have in common? Yes, they all start with the letter R, but more importantly, they all revolve around the customer. And like those three words… Read More
2018-09-05 14:11
Artificial intelligence appears to be creeping into every corner of our lives. And it's making some pretty big decisions for us, which begs the question, how is it making these decisions?… Read More
2018-09-05 13:29
Barbara Lehman has spent her career helping organizations to evolve and transform the kinds of digital experiences they offer to customers.
Continue reading Read More
2018-09-05 12:56
When Fouad ElNaggar talks about employee engagement, it makes you wonder why more companies aren’t lining up to pour all their resources into improving the employee experience. ElNagg… Read More
2018-09-04 19:26
Organizations with poor company culture face many challenges, not the least of which is when employees quit to work for companies whose culture better aligns with their values and aspiratio… Read More
2018-09-04 17:25
There has been a recent upswell of cosmetic surgery requests to make people look like their online filtered selves. This disturbing trend, called “Snapshot dysmorphia,” reveals… Read More
2018-09-04 14:34
Every retailer you talk to these days is focused on the customer experience — investing in it, improving it, revamping it, reinventing it.
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2018-09-04 14:04
Last year when Sumit Agarwal set about to transfer his 300,000 airline travel points to his wife, he had an inkling that it would be an ordeal. Of course, he was right.
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2018-09-04 13:35
The internet is a network. It’s not a hierarchy. In fact, the DNA of the internet is a distributed network that has no hierarchy, has no center-point. On the internet, there is no on… Read More
2018-09-04 13:11
With customer experience top of mind with forward thinking organizations, it's no surprise that user experience designers are in demand. In fact, survey data from Adobe on demand for user e… Read More
2018-09-02 14:32
Hey friend! Let’s flamingle about this week. Although the cool new kid (a.k.a.
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2018-08-31 18:51
Anyone who's recently survived a board meeting discussion on digital transformation can appreciate the difficulties faced by our international peacekeepers, trying to reach accord when eac… Read More
2018-08-31 16:54
SurveyMonkey filed for an initial public offering (IPO) with the United States Securities and Exchange Commission (SEC) through its parent SVMK, Inc this week. The San Mateo, Cali… Read More
2018-08-31 15:51
The quote "culture eats strategy for breakfast" has been making the rounds for a few years now. Whether management guru Peter Drucker said it first or not, Mark Fields made it more famous… Read More
2018-08-31 13:58
As predicted, Microsoft is pushing the boat out on releases in the run-up to its Ignite annual conference next month with new announcements almost every day over the past week.
Continue re… Read More
2018-08-31 13:32
The emergence of artificial intelligence in marketing has spurred an influx of affordable and accessible marketing automation tools that aid marketers when it comes to completing mundane t… Read More
2018-08-30 19:22
Facebook’s data harvesting scandal rocked the privacy world earlier this year, in part because the incident occurred at a time of increased scrutiny and emphasis on the global privac… Read More
2018-08-30 18:35
Instagram reached 1 billion users this June, which was up from 800,000 last September, according to Statista. With an audience of that size, it was only a matter of time before someone… Read More
2018-08-30 16:43
“If God had meant man to fly, he would have given him wings.”
That point of view may have been as widely held in 1901 as it was in 1901 BC. At the turn of the 20th century, al… Read More
2018-08-30 15:41
The digital workplace is evolving into an intelligent workplace — and this change can't come fast enough. Technology continues to develop at a rapid pace and we are all struggli… Read More
2018-08-30 15:20
Integrating marketing technology has long been a challenge for marketers. They were struggling with it back in 2015, according Scott Brinker's Chief Marketing Technologist Blog. Today, inte… Read More
2018-08-30 14:11
Search has always been a key enterprise technology going back to the days of the first enterprise content management systems. This is hardly surprising given how important finding the righ… Read More
2018-08-29 19:40
When it comes to office collaboration tools, we’ve all heard how Slack is the cool kid.
You probably know Slack fairly well, or at least its archetype: Slack is the guy riding… Read More
2018-08-29 18:44
Engaged employees produce better business outcomes. That’s the conclusion of Gallup’s latest State of the Global Workplace report. In addition, notes the study, highly engaged b… Read More
2018-08-29 16:37
For too long we have sacrificed learning and development in the workplace in favor of deadlines and short-term projects.
Continue reading Read More
2018-08-29 15:49
The customer data platform (CDP) market is highly fragmented, with vendors who share a “same core story” struggling to differentiate themselves by targeting specific verticals a… Read More
2018-08-29 14:52
The serverless computing market is expected to grow to $7.72 billion by 2021, while the adoption of application containers will grow by 40 percent annually through to 2020.
Additiona… Read More
2018-08-29 14:01
Given the scope and complexity of General Data Protection Regulation it can be difficult to imagine that there are elements of privacy and data-sharing that the regulation didn’t add… Read More
2018-08-29 13:20
Customer experience has been a hot topic for a few years now and is showing no sign of abating as companies invest time, money and effort into retaining current customers and luring others… Read More
2018-08-28 18:09
Gartner's recently published Hype Cycle for Emerging Technologies, 2018 identified five distinct emerging technology trends which, the report says, will blur the lines between humans and ma… Read More
2018-08-28 16:36
Most products on the market today were not created by a single person.
One individual might come up the initial idea, but then a team of people will help move the idea forward. They work… Read More
2018-08-28 14:06
You’re convinced it’s time to make a Customer Data Platform (CDP) the smart hub of your martech stack. But now, it’s time to convince your organization’s Chief Info… Read More
2018-08-28 13:51
The California Consumer Privacy Act of 2018 is a bill passed by the state of California legislature and signed by its governor on June 28, 2018. The measure is officially called AB-375 and… Read More
2018-08-28 13:34
Always passionate about language and the written word, Serafina Frongia has honed her expertise in content strategy over the course of her career.
“I began my professional career ri… Read More
2018-08-28 12:59
With 2.23 billion monthly active users, Facebook is still the world’s biggest social media platform by a country mile. But according to a recent report by Buffer and Buzzsumo —… Read More
2018-08-27 18:54
Have you ever wondered about the story behind your cell phone or computer? Do you have an electric car, a mobile tablet or a smart speaker? Any idea where these products came from? … Read More
2018-08-27 18:31
You've probably had your fill of European regulations involving data, privacy and communications by now. But more is in store for those multinational companies with operations or customers… Read More
2018-08-27 15:28
Back in the 1980s, amidst a declining American economy and increasing competition from foreign manufacturers, Harley-Davidson Motorcycles made history. Paired with several other key initia… Read More
2018-08-27 14:41
In much of the discussion about the digital workplace, managing remote workers is often cited as one of the major challenges. However, remote working is on the rise and can clearly have man… Read More
2018-08-27 13:27
Successful SharePoint and Office 365 adoption is the result of gradual and sustainable organizational change. For any change process to reach its objectives, you'll need to go through a wel… Read More
2018-08-27 13:23
Wearable technology such as smartwatches, smart glasses and wearable scanners will exceed $60 billion in 2022, according to a report by ABI Research. And they’re creeping into the wor… Read More
2018-08-26 15:01
Will we look back some day at the time we used monolithic platforms as we currently do the Mesozoic Era? Proponents of microservices architecture would argue "yes.
Continue reading Read More
2018-08-24 19:45
Adobe this week announced cross-channel features for its email marketing platform Adobe Campaign, part of the Adobe Experience Cloud. In a press release, Adobe officials stated the new… Read More
2018-08-24 16:16
Microsoft’s annual Ignite is scheduled to happen in late September and the Redmond, Wash.-based company is already starting to push out announcements. Among them is the announcement i… Read More
2018-08-24 15:50
Deloitte's Human Capital Trends 2017 report identified "Organization of the Future" as its leading trend. The report went on to note a big shift in the way employees engage w… Read More
2018-08-24 14:40
Marketing certifications can do more than just boost your skills and knowledge in marketing technology tools and best practices, they can also get you paid more.
Continue reading Read More
2018-08-24 14:00
Creating digital products is a multi-disciplinary process that blends creativity, engineering, strategy, customer support, legal regulations and more.
Because of its complexity, many large… Read More
2018-08-23 19:03
Amazon recognized the long tail opportunity in the market and used the web to revolutionize how we buy and sell.
Today, Amazon and Chinese rival Alibaba are challenging organizations in e… Read More
2018-08-23 17:56
Will Smith made a viral splash earlier this year when he shared his perspective on failure in an Instagram story. “Failure is a massive part of being able to be successful,” he… Read More
2018-08-23 16:00
By the year 2020, it is estimated that for every person on this planet, 1.7 MB of data will be produced every second. With so much data available, it’s hard to believe that any market… Read More
2018-08-23 14:34
A few years ago, Google was said to divide users into repetitive, bored and urgent. "Repetitive" users are monitoring: a stock price or weather, for example. "Bored" users are killing… Read More
2018-08-23 12:22
Enterprises are drifting further away from monoliths and closer towards microservice architecture for every app, website, and digital experience they develop.
The gravitation of microserv… Read More
2018-08-22 22:12
What is good conversion rate, anyway? According to Larry Kim CTO of WordStream, the average landing page conversion rate across industries is 2.35 percent, yet the top 25 percent of compan… Read More
2018-08-22 20:17
All Aaron Dun wanted was to surf a website. There was only one problem: a chabot wouldn’t let him. It kept popping up during his web session, despite Dun’s multiple attempts to… Read More
2018-08-22 19:14
A recent phishing attack on Office 365 compromised SharePoint files across many organizations that use the Microsoft productivity suite. This was hardly the only attack on enterprises in th… Read More
2018-08-22 16:42
The question of how to measure value is fairly common among practitioners, executives and stakeholders of digital workplace initiatives and programs. Measuring value isn’t simple, an… Read More
2018-08-22 16:33
Growth isn’t just about building value; it’s fundamental to long-term business survival. Consider this: Almost half of the 100 largest companies on the New York Stock Exchange… Read More
2018-08-22 15:30
Errors in data exist. And when most marketers start looking into their data, they realize the data problems are worse than they thought. Common problems include:
Miskeyed dates and miss… Read More
2018-08-22 14:32
The qualities needed to lead a digital enterprise have been well documented. How to ensure worker engagement with digital transformation initiatives and the digital workplace is less clear… Read More
2018-08-21 19:04
Underneath your office, there is a long, dimly lit hallway that no one uses. If you follow it to the end, you'll find a steel box with a padlock so embellished and grand that there must be… Read More
2018-08-21 18:05
Facebook’s Cambridge Analytica data privacy scandal erupted in March 2018.
Europe’s General Data Protection Regulation (GDPR) went into effect May 25.
California passed the… Read More
2018-08-21 17:39
Shortly after I started working in the technology industry in the mid-2000s, I had the unique opportunity to work with a pioneer of online travel.
Continue reading Read More
2018-08-21 17:16
For Ellen Feaheny, the Enterprise 2.0 Conference in 2009 helped to crystallize the importance of providing integrated experiences across technologies to solve the “connected enterpri… Read More
2018-08-21 14:58
Governance in Office 365 has been a hot topic for a few years now. Many struggle to nail down exactly what a governance plan should look like given the constant changes and shifts in techno… Read More
2018-08-21 14:09
Inc. released its much-anticipated 2018 Inc. 5000 list this month. The list features the 5,000 fastest-growing American companies based on revenue growth. These companies have seen explosiv… Read More
2018-08-21 13:37
Your company is implementing a new system for an internal process — say it is a CMS or a CRM system — and part of the process is soliciting the input of th… Read More
2018-08-20 19:26
Rumor has it, Karl the Fog wanted in on all the San Francisco technology fun and thus, fog computing was born. Keep that between us, though, OK? If you want to read more about the differenc… Read More
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