2018-10-05 13:36
Nuxeo has been recognized in the Constellation ShortList for Digital Asset Management (DAM) for Digital Experience (DX) in Q3 2018. Listed alongside the likes of Adobe and Bynder, Nuxeo&rs&hellip…Read More
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“All Hands†meetings have historically enabled large organizations to communicate key information in a timely and effective manner. New tools now bring these benefits to virtually any organization. An updated review is available at CMS WiRE.
2018-10-05 12:31
With all the buzz around Microsoft’s Ignite Conference last week, you probably missed one of the biggest ‘non-announcements’ to come from Microsoft: the public preview ava… Read More
2018-10-04 18:56
Collaboration in the digital era is essential for companies looking to boost employee productivity — but it comes with a few barriers.
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2018-10-04 18:02
Last year, Forrester found that 54 percent of marketers are using artificial intelligence (AI) to personalize messaging across channels to drive growth. AI promises to deliver “h… Read More
2018-10-04 16:12
Agile efforts face a number of common challenges which, if disregarded, can derail your efforts and reduce any intended benefits.
Organizations can improve their agile efforts by focusing… Read More
2018-10-04 14:43
Successful data-driven marketing campaigns rely on two components: 1) a thoughtful strategic campaign and 2) a customer valuation model to predict and then judge the impact of the campaign… Read More
2018-10-04 14:21
Scott Brinker kicked off his keynote at the MarTech East conference at the Hynes Convention Center in Boston on Oct. 2 by telling the 2,000 or so attendees that marketing is all about custo… Read More
2018-10-04 13:48
As we edge towards 2019, its clear to see the growing role of audio content in our daily lives. From morning news readouts to late-afternoon podcast sessions, Google claims that 72 percent… Read More
2018-10-03 21:29
Peter Drucker once said, “you can’t manage what you can’t measure.
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2018-10-03 18:20
If your marketing team is feeling exhausted by the volume of campaigns, they're not alone.
Ad fatigue — the feeling people get after a digital ad follows them everywhere they go onl… Read More
2018-10-03 17:22
At this point in time, the digital experience of a brand is pretty much the brand experience. That is, until someone unboxes your product, meets your people, visits your store, visits your… Read More
2018-10-03 16:15
Companies of all sizes face a key challenge, or balancing act perhaps, when it comes to the gathering and handling of customer data.
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2018-10-03 16:07
The 2018 Information Governance Conference (InfoGovCon) brought together some of the best minds across the information industry to collaborate on how to be better at what we do. I’ve… Read More
2018-10-03 14:10
At the end of last year, the Gallup State of the Global Workplace report, showed that 85 percent of employees are not engaged at work. The economic consequences of this global situation are… Read More
2018-10-03 13:25
It’s just another Monday morning at your augmented reality (AR) office. You begin your day by putting on a headset that transforms your AR desk into a futuristic workstation.
Continu… Read More
2018-10-02 18:46
In recent months I’ve seen a lot of people posting and reposting an interesting infographic that showcases the “30 Technologies of the Next Decade.” It’s an impressi… Read More
2018-10-02 18:07
For years now the theory has been that empowered and engaged employees will provide a great customer experience, time after time. No doubt hundreds of thousands of words have been written… Read More
2018-10-02 17:48
The company intranet used to be the domain of the IT team, and used mostly for looking up colleague phone numbers or finding out the details of employee benefits coverage. But today’… Read More
2018-10-02 16:21
Companies have made “immense progress” in their understanding of customer experience and what it takes to improve it. But have they truly changed their behavior to become more c… Read More
2018-10-02 14:46
Privacy Shield, a legal framework struck among the US, the EU and Switzerland, seemed to be a godsend to companies seeking a way to comply with data protection requirements when transferri… Read More
2018-10-02 14:11
Driving operational efficiency at the core of business has long been accepted best practice to improve performance. Yet the edge is now offering more interesting opportunities to innovate… Read More
2018-10-02 14:09
Digital marketing is currently ranked as one of the hottest career sectors to work in. The US Bureau of Labor Statistics reports that market research analysts and marketing specialist… Read More
2018-10-01 17:17
With Adobe’s purchase of Marketo, the debate over best-of-breed versus cloud digital experience stack has heated up again. Unfortunately, the debate is about the wrong thing.
Continu… Read More
2018-10-01 16:17
Over 30,000 IT pros, business leaders and partners gathered in Orlando, Fla. last week to attend Microsoft Ignite and Envision, its annual business and technology customer events. The gath… Read More
2018-10-01 15:12
Enterprise SaaS companies have a constant worry; what’s our churn rate — and how can we decrease it?
But, interestingly, there seems to be a difference on opinion when it come… Read More
2018-10-01 14:26
Most collaboration tool “rollouts” are a disaster. Leaders underinvest in change management and assume that technical tools will solve human problems in the digital workplace… Read More
2018-10-01 14:07
One of the best ways to get people to trust is to get them to hate. Hate is the glue that binds many groups together. Hate and fear are powerful, ancient elixirs.
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2018-10-01 13:50
It's always important to check-in with your employees to deliver feedback and stay connected. However, given that the US unemployment rate is currently at an historic low, it is more impor… Read More
2018-09-30 15:01
This was a big week of news, as speculation continued to swirl around Adobe's acquisition of Marketo.
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2018-09-28 18:04
Engaged employees make a tremendous difference in the workplace. This is evident qualitatively — all of us have felt the difference in company culture when people legitimately want to… Read More
2018-09-28 17:15
With all the focus on Microsoft’s Ignite conference in Orlando, Fla. it almost slipped under the radar that Slack has been busy building out its functionality again, this time with th… Read More
2018-09-28 16:03
“Trust is hard to come by” — Eminem
Technology succeeds when it is used to transform data into information and then information into insight that can generate action a… Read More
2018-09-28 15:08
About 170,000 Dreamforce attendees invaded San Francisco this week for Salesforce's annual customer conference. Salesforce made its usual bevy of news announcements, including extended part… Read More
2018-09-28 14:34
In just two years, half of your workforce will do work remotely. Remote work is a way of life and pretty much an expectation today. It provides a flexibility so important that many workers… Read More
2018-09-28 14:15
The off-boarding process, what happens when a person leaves a company, doesn't generally get much attention in discussions about the digital employee experience.
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2018-09-28 11:45
When Google Translate first hit the market, it wasn’t very good. Music fans were the first to prove this by making a laughingstock of the app by loading lyrics from songs like Will Sm… Read More
2018-09-27 19:41
Since Satya Nadella took over as CEO of Microsoft four years ago, the focus of the company has broadened considerably.
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2018-09-27 17:37
Businesses have access to a number of different customer service channels, all of them serving one common purpose: meeting customer needs. In January, I provided a methodical analysis… Read More
2018-09-27 15:58
The cloud serves many functions for many people: from sharing music and photos among our friends, to managing (virtual) tons of professional data. It’s hard to believe that just over… Read More
2018-09-27 14:40
With multi-channel becoming the norm, omnichannel a priority, digital transformation not a debate but a necessity, artificial intelligence (AI) and machine learning (ML) having more than a… Read More
2018-09-27 13:21
When it comes to advancing your content marketing strategy, you’ll find that whitepapers and eBooks are usually the "next level up" from blog posts.
eBooks and whitepapers share som… Read More
2018-09-27 11:58
Chatbots are typically thought of as customer-facing tools — virtual digital assistants that help companies triage customer care or answer easy client questions. But bots have intern… Read More
2018-09-26 17:01
We’re currently facing an environment in which people are constantly hopping from one job to the next.
Sometimes it’s clear what the problem is and how to fix it.
Contin… Read More
2018-09-26 16:10
Companies are more in tune with the principals of branding than ever before, some spending millions of dollars to brand or rebrand, depending on where they’re at in the business life… Read More
2018-09-26 15:04
When it comes to digital engagement, brands and their customers have had an evolving relationship.
Less than a decade ago, back when the website was king, it was all about one-way communi… Read More
2018-09-26 14:31
Sometimes it feels as if two diametrically opposed camps exist in the enterprise search space: commercial and proprietary; and open source. I'd suggest this is true across many types of so… Read More
2018-09-26 14:30
Marketo, a San Mateo, Calif.-based marketing automation company, and a significant player in the martech space, was bought by a private equity company for $1.79 billion in 2016 and now has… Read More
2018-09-26 13:46
Can blockchain ensure data privacy? IBM certainly seems to think so. Earlier this month, according to a filing published by the US Patent and Trademark Office (USPTO) IBM has applied to pat… Read More
2018-09-25 18:24
Getting the most out of an enterprise social network (ESN) sounds easy: make it a valuable source to help employees do their jobs. But achieving this goal is still a struggle for many. A re… Read More
2018-09-25 17:52
Customer experience is critical to the success of any organization. As the 2018 KPMG Customer Experience Excellence report states, organizations that fail to meet customer experience (CX) e… Read More
2018-09-25 17:02
Can we all just agree it's a given that it is the “age of the customer” and that the internet has given consumers great power? We’re so far down the path of customer empow… Read More
2018-09-25 15:42
For those of you who read my posts here and elsewhere, you know that I’ve been fairly positive about what Microsoft has done with the Office 365 platform, so the title of this post m… Read More
2018-09-25 14:03
Personalization is now a fundamental feature of any good customer experience. For instance, 84 percent of customers say being treated like a person, not a number, is very important to winni… Read More
2018-09-25 13:30
Papa John's employee training department doesn't publish anything in Spanish without director of international training Hank Enright approving the translation first.
Continue reading Read More
2018-09-24 18:31
Talking about employee engagement as it relates to customer engagement is all the rage these days. The idea being that happy employees equal happy customers. And along the wa… Read More
2018-09-24 17:22
When it comes to choosing software, you need to consider more than just the code itself.
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2018-09-24 16:59
The great thing about predicting what will happen at Microsoft’s annual Ignite conference is that it is just about impossible to get it wrong.
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2018-09-24 15:07
Last week, Adobe Systems Inc. announced it had reached an agreement to acquire leading marketing automation firm Marketo from Vista Equity Partners for $4.75 billion. This marks the second… Read More
2018-09-24 13:47
In Ireland, we have painfully come to realize that all our gods were really men disguised in frocks or surgeons’ coats. Fallible men with feet of clay and egos often the size of Ever… Read More
2018-09-23 14:10
Our office has been abuzz this week about the recent Adobe acquisition of Marketo. (Pssst. You can get more info on the deal here and here.) Apart from that, our we dug deep into Offic… Read More
2018-09-21 18:53
For B2B organizations, the quality, personalization and innovation of the customer experiences they deliver are swiftly and unequivocally increasing in importance across all digital channe… Read More
2018-09-21 18:09
Microsoft’s Ignite conference takes place next week in Orlando, Florida. The company has been sending out a series of releases in the weeks leading up to the conference and is sure t… Read More
2018-09-21 15:58
The lifespan of successful companies has never been shorter, according to new research conducted by growth strategy consulting firm Innosight. In 1965, the average tenure of companies on th… Read More
2018-09-21 14:44
Skype has once again been making the news, following Microsoft’s Aug. 31 announcement that a redesign was coming, roughly a year after the last one. A look at the decisions and events… Read More
2018-09-21 14:34
Despite ongoing debate about what technology should and shouldn’t be in a digital workplace, the "old" traditional workplace technologies are still creating problems. In one of its re… Read More
2018-09-21 13:36
Adobe has agreed to acquired Marketo for $4.75 billion in a digital customer experience software mega deal that confirms rumors first published last week. Adobe made the announcement Thursd… Read More
2018-09-20 18:49
It’s autumn. For a lot of folks, that means it’s football season. For product teams, it’s planning-for-next-year-and-product-roadmap season.
Now’s a good time to r… Read More
2018-09-20 16:45
Most organizations understand the value of having effective information governance (IG) policies in place. Consequently, they institute policies to manage the data they store across its li… Read More
2018-09-20 15:02
All technology is hard to implement at the start. New technology often requires specialized personnel to manage its intricacies.
Continue reading Read More
2018-09-20 14:13
Customer relationship management (CRM) and customer data platform (CDP) systems are two of the major marketing and sales technology systems that collect and manage customer data. The Custom… Read More
2018-09-20 12:11
The terms employee engagement and employee engagement are often interchanged but there are major differences between the two even if those differences are subtle. Employee experience is la… Read More
2018-09-19 17:39
As global markets continue to expand at a rapid pace, we're witnessing a tenuous combination of low employment and increased spending in IT. As a result, many enterprises are tasked with ma… Read More
2018-09-19 16:17
There’s a reason why workplace expert Josh Bersin earlier this month labeled “employee experience” the buzzword of the year : an improved employee experience is the ultima… Read More
2018-09-19 15:52
Does your client portfolio include customers from abroad or do you expect it to in the future? If so, it’s important to apply cultural awareness to every aspect of your customer expe… Read More
2018-09-19 14:35
The world of influencer marketing in many circles has become, well, a lot like politics, nasty, negative and full of questionable ethics. Just this past month, renowned makeup artist Kevin… Read More
2018-09-19 13:48
Digital meeting rooms are the beating heart of the digital workplace. In a virtual world where many workers are located remotely, they can take on the same role of the water cooler in brick… Read More
2018-09-19 12:32
Poor publicity has plagued IBM Watson for the past 12 months and overshadowed some real progress in artificial intelligence.
But recent events suggest the tide may be turning.
Named afte… Read More
2018-09-18 18:10
Ask James McDermott what his varied roles — technology executive, entrepreneur, lawyer and professor — all share and the answer is his need to be “a storyteller.” H… Read More
2018-09-18 16:47
Are you responsible for measuring the progress your company is making in improving customer experience? If the answer is yes, I’m sure that at some point you needed to decide which m… Read More
2018-09-18 16:05
Digital transformation takes many forms and is, in some ways, unique to every organization that begins the process. Sometimes an organization is driven to digital transformation by consume… Read More
2018-09-18 14:48
The Planner collaborative task management tool found in Office 365 is a bit of an underused gem. It's certainly worth calling attention to, particularly after an initial Office 365 launch… Read More
2018-09-18 14:46
Gartner defines personalization in its Magic Quadrant for Digital Experience Platforms (fee required) as a process that “creates a relevant, individualized interaction between t… Read More
2018-09-18 14:11
In 2017, Amazon Web Services (AWS) generated $17.4 billion in revenue from over 1 million customers. Brands such as Netflix, Airbnb, and Slack all leverage Amazon’s cloud computing se… Read More
2018-09-17 18:07
Buried deep in a pool of research, which held the voices of hundreds of digital leaders, this quote suddenly surfaced:
“The cognitive effort to process stats from our analytics tool… Read More
2018-09-17 17:20
Good collaboration produces innovation. So therefore, good collaboration on enterprise social networks produces crowd-sourced ideas and new innovations, right? Job done, let's go home and… Read More
2018-09-17 14:44
If you asked a group of CEOs what the secret to customer retention was, all of their responses would likely involve customer experience in some way. But if you asked them what they regular… Read More
2018-09-17 14:02
Branding can mean something. It can be a way to summarize what you are, what you stand for. However, branding is too often used to make gullible people believe anything. Much branding is a… Read More
2018-09-17 12:53
Earlier this month Google launched another digital product in beta, Google Dataset Search. It is, as the name clearly explains, a search tool for datasets. In its blog explaining the launch… Read More
2018-09-17 12:30
The world of cloud computing seems to be a bottomless well of new and exciting (or boring) acronyms. You may have heard of SaaS, PaaS, and IaaS — but here is one you might be as famil… Read More
2018-09-16 12:31
With a greater number of marketing teams having sales pipeline or even revenue goals tied to their success, it’s important to understand why inbound marketing alone won’t conve… Read More
2018-09-14 18:33
Microsoft continued to build momentum for this month's Ignite conference with yet another announcement — this time, an update to its SharePoint Framework that will make branding intra… Read More
2018-09-14 18:19
Adobe is in talks to buy Marketo, according to a Reuters report published Thursday. The acquisition would unite two marketing technology powerhouses, giving Adobe, known for its B2C digital… Read More
2018-09-14 18:01
This week brought forth rumors of a potential landmark deal that would shake up the marketing technology space, Adobe acquiring Marketo. While no deal is final, Reuters reported … Read More
2018-09-14 17:29
In 2015, I was playing lacrosse in the Wisconsin Dells, unaware that I had pushed my body beyond its physical limits. It was game three on a hot day. I was tired and dehydrated. While I wa… Read More
2018-09-14 15:32
In the last two weeks I’ve had two customer experiences that started with a problem and ended with me becoming a brand advocate for each of the companies involved.
Going Above and B… Read More
2018-09-14 13:18
As our world becomes more connected, digital workspaces will define the way we will work in the future, advancing productivity and making it easier for businesses to expand.
Continue readi… Read More
2018-09-14 12:21
As much hoopla as there is around customer experience, creating good employee experiences can be a differentiator for company’s survival in 2019 and beyond. “Ignoring the employ… Read More
2018-09-13 18:00
It seems that “emerging risks” are a topic du jour.
“Emerging risks can be new and unforeseen risks whose potential for harm or loss is not fully known,” sta… Read More
2018-09-13 17:44
With increasing pressure on enterprise leaders to provide top employee experiences that place people at the heart of the digital workplace, many of those leaders are turning to technology t… Read More
2018-09-13 16:52
As we said far too often back in college, “It all seemed like a good idea at the time.”
Consider these inspiring mission statements:
"Facebook's mission is to give people the… Read More
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