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Kaftan Fiesta
2014-07-24 02:46
The holy month of Ramadhan is almost over, but the amazing nights with friends will always be memorable.  A recent gathering hosted by close friends of mine at their gorgeous cozy villa… Read More
Pre Ramadhan Pop-up Shop 2014
2014-07-16 02:37
This year I decided to rebrand the design concept of PreRamadhan pop-up shop from black and white to bronze floral theme which resulted beautifully. It took place in The Lounge at The Dubai… Read More
Pink Mom
2014-07-06 02:51
A mother of three, a fashion icon, and a super model, Elena Perminova. I am a fan of her style and taste that explains her elegance. I have picked some photos from her personal instagram tha… Read More
COVER Abaya Pop-up Shop
2013-08-31 14:48
A new pop-up shop concept I came up with. The event took place on May 9 to 11, 2013 at DIFC, Dubia.The word "Cover", in its literal form, is the existence of something that is used to p… Read More
It's Been A While
2013-08-31 13:36
Today, I decided to login to my blog after a long time. I was very busy settling down after big changes in my life and more to come. I am very happy that I am actually typing for a new post… Read More
PreRamadhan Pop-up Shop
2012-06-18 20:31
On the 7th and 8th of June, nine designers from the United Arab Emirates featured their ready-to-wear Ramadhan collection of kaftans for the first time at Traffic, Dubai. Designers include A… Read More
LadyB @ S*uce
2012-05-06 20:42
LadyB latest collection inspired by high fashion brands! Now LadyB collection available at S*uce stores in Dubai, UAE.Each LadyB t-shirt inspired me to do a mood-board kinda thing of the thi… Read More
Picnic At Ush!
2012-01-28 20:36
A lovely afternoon I spent today at Ush boutique for a focus group, studying the Abaya market in the UAE. We covered a lot of issues that relates to how casual and trendy are the abayas and… Read More
Happy 1st Anniversary Symphony!
2011-11-20 18:51
Symphony, is a luxury multibrand concept store in Dubai, celebrated its first anniversary on the 30th of October hosted by Anna Dello Russo, Vogue Nippon creative director and fashion icon!A… Read More

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