If you provide great customer support you WILL stand out from the crowd. Period.
Your customers know when you tread the extra mile showing that you care about them and when you don’t. In fact 68% of customers confessed that they gave in on a product just because they felt that the seller doesn’t care about them anymore.
Customer Support is usually seen as a black hole in the CEO’s wallet.
It’s not easy, requires suitable training, costs time and money.
And is often overlooked and avoided as one may fail to allocate the required funds that go into providing continuous customer service to individuals.
Which shouldn’t be as with little to no short term advantage, it does help you in the long run. A lot.
How? You may ask.
An on-point customer support can turn your customers into the advocates of your brand which gives you an edge over your competitors.
Other than that, providing stellar customer support alone can be a key factor that convinces your customer to stick to you.
It won’t matter how good your competitors are.
If you care about your customers, they will care about you.
Yes it costs a lot but rather than simply looking at the cost of support, consider how it can actually be a positive force on revenue — if used right. Here’s five simple ways you can use to win at customer support and to eventually grow your business —
1. Every Interaktion with a customer is your chance to build a healthy relationship.
Treat every customer as a friend.
Whether they came to you with a complaint, grievance or a happy feedback. Acknowledge the fact that they are coming to you first with a query before ditching you completely and switching over.
They extended their hand, they came to you to solve their problem.
Solve it in a right way and you’ve laid a foundation to building a strong, lasting personal relationship with them.
2. Put yourself in your customers’ shoes.
Ever wondered why a customer is coming to you, what discomfort he is going through after facing a problem caused unintentionally by using your product.
No? Then providing exceptional customer service might get a bit difficult for you!
Putting yourself in their position clears the whole situation.
You will be able to understand the worried customer better, form a deeper relationship with him and come up with a far wiser solution to his grievance.
3. The customer is always right.
Always keep in mind that your customers are the sole reason that you are in business and it’s your job to serve them to the best of your ability.
Sure, there are difficult customers out there and sometimes there’s no pleasing them, but the fact remains that they are still your customers and your brand won’t be able to see the next Sun if they are not around you.
4. Going above and beyond.
When you pitch a new customer or plan for a new project, always under-promise and over-deliver. Ask your clients what aspects of the project are most important and focus on those key details. Anticipate potential problems and avoid common pitfalls. When you deliver a product or service that goes above and beyond the expectations of your customers, your business will stand on good grounds.
5. Just ask!
Measuring the quality of the customer service that you provide is vital.
While there are many ways to prove that your customer service efforts are working in the right direction but probably the most easiest yet effective way of knowing whether your customers are satisfied with the service you offer is simply to ask them.
Create a survey, send them emails asking for feedback or just call them. But do ask them for it, it establishes trust.
In Customer Support, ‘Thank You’ and ‘Sorry’ goes a long way!
Interakt is a free, simple yet effective solution to all your customer support and engagement problems. All its apps work together as one, so you engage, support and retain all your customers with ease, from one place.
Don’t forget to recommend and share the love. Also, What’s your best Customer Support mantra? Tell us in the comments :)
5 Easy and Awesome Ways to Nurture Quality Support was originally published in Interakt Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.
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