IndiPR: to help businesses with Content Marketing
For any brand, the most crucial factor that determines the success of its product or services is how well it was able to reach out to its right audience. Frankly, identifying a right method to reach, connect and communicate to your audience can prove to be quite boggling. In this day and age, when the whole world is going internet savvy and social, brands prefer to reach out to the online community first. And, one of the best avenues is targeting the blogging world for getting your Press Release published.
How influential are bloggers for reaching out to the right audience?
Here are the top reasons why a company should consider Bloggers for a successful content marketing:
- Bloggers have an informal style of writing. They can be chatty, humorous, serious, informative or opinionated. They give a very human/ personal touch to their blog which helps them draw numerous followers. Good news for your PR.
- Blogs are accessible universally. A good blogger loves to keep his blog SEO optimized, which results in top website ranking on Google. Would you not like your Press release to pop up on top page of Google search result?
- Bloggers helps drive new traffic to your website and works closely with search engines and social media to do that.
- Working with Bloggers can absolutely result in generation of more product sales
- They help you build your credibility and establish yourself as an industry expert.
- Bloggers actively promote the posts on social media. You can leverage their social presence and influence for your product too.
How do I reach out to top bloggers? How do I find out if the blog is relevant to my content?
Well, these questions do haunt every PR agency. The process of identifying a good blogger is not just cumbersome but also time taking. You certainly don’t want to waste your precious time hunting for relevant Influencers, when people must already be reading and talking about your product online. But, is there a savior? Yes there is…IndiPR.com
What is IndiPR.com? How does it help me reaching to the right blogger?
IndiPR.com is an ambitious initiative of IndiBlogger, India’s biggest and the most influential Blogger’s community. IndiPR.com is an automated system designed to provide a quick and effective solution to your content marketing needs.To sum up in one line, IndiPR.com makes it extremely simple for a business to get their Press Releases published by top bloggers.
Hoe does IndiPR.com work?
IndiPR.com saves your quality time by removing the manual need to physically select and target Influencers. Their revolutionary system leverages an internal ranking process to automatically enable the right influencers to write for your campaign. This simple system can be used by anyone in your company to quickly get relevant content with just a few clicks.
All a business has to do is upload their Press Release and the ‘Automated Influencer Targeting Engine’, or ‘AITE’ for short, proceeds to accept applications and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once shortlisted, the influencers do their research and publish their articles.
AITE: Automated Influencer Targeting Engine
Check out this video for more!
In the future, IndiPR.com will carry more than just Press Releases. Influencers will be able to get creative assignments, get invitations to attend the trendiest launch events and be privy to the latest news on the planet before the world wakes up to it.
How many articles are published, in response to a single Press release submission?
And you must be wondering this! This completely depends on the budget that you have chosen. For example, if you choose a budget that allows you to get up to 10 articles published, you could get anywhere between 7 – 10 articles published. Indi PR estimates a 75% publishing rate on an average. So if you want to be published on 15 blogs, you can choose a budget that allows you to get up to a maximum of 20 blogs.
Companies like Dell, Tata Motors, HP, Dove, KFC, Sony Entertainment television, Vodafone, Shopper’s Stop, Times of India, airbnb, Skyscanner and many more have already trusted IndiPR.com and are using them to work with the top bloggers for their product promotion.
The wonderful concept of Free Trials.
And you sure wanted this! The IndiPR.com platform offers one ‘All access Free Trial’ to every company that signs up. You can expect a maximum of 5 articles from your free trial.
How can Bloggers/ Influencers enroll with IndiPR.com?
IndiOne2.0 is a version of IndiPR.com meant only for bloggers. If you have a valid blog that meets with the defined IndiOne guidelines, you can easily register your blog with them.
When a project is posted, the system alerts all the registered publishers and you will be able to apply for it. AITE then chooses the best possible candidates based on an internal scoring and rating system. If chosen from the pool of applicants, you can reject or accept the project. Once you accept the project, you will not be able to cancel it for any reason.
The system automatically dispenses publisher payments within 14 business days from the day the project is posted.
What does Indiblogger team have to say about this new and powerful venture?
Renie Ravin, the Founder and CEO of IndiBlogger, says, “We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realising its immense potential.”
Karthik DR, Co-founder & Business Head at IndiBlogger says, “The amount of time that people spend in trying to identify and contact influencers is huge. With IndiPR.com, you don’t have to worry about any of this as the system just needs your Press Release. The rest is history!”
To know more about IndiPR.com, you may contact:
Phone – +91-9900-001655 or 0124-4891498
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