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SEO Audit Questionsz – Checklist –



1.  What are the main short tail terms being targeted?  What are some longer tail phrases being targeted?
SEMRush, Soovle, Ubersuggest, Wordstream
2.  How competitive are these phrases?
Moz – Keyword Difficulty
3.  Which competitors are competing for these phrases?
Raven – Site Auditor / Majestic SEO Site Comarator / Open Site Explorer
4.  How specific are they to these targeted keywords?
Internet Marketing Ninjas Optimization Tool
…and 3 more questions.


1.  Are keywords in content?
Internet Marketing Ninjas Optimization Tool / Moz – On Page Grader
2.  Top pages with authority?
Moz – Open Site Explorer
3.  Meta-tags vs. content – do they work together?
Internet Marketing Ninjas Optimization Tool
4.  Page to page content keywords and meta comparison.
Internet Marketing Ninjas  Side-by-Side SEO Comparison Tool
5.  Is any of the content plagiarized?
Plagiarism Checker /
6.  Which keyword phrases are informational and could be used for content development? /
…and 2 more questions

Duplicate Content

Off-site –
Google “quotes” search or site: search

1.  Is there duplicate versions of the homepage?
2.  Is there easily identifiable duplicate content?
Raven Site Auditor 
3.  Could Rel=prev/next be used? Should rel=canonical be used?
4.  Is there content blocked with robots.txt 
Raven Site Auditor
…and 4 more questions

Meta Elements 

1.  Are the page specific meta tags in place?
2.  Or are their identical title-tags and meta descriptions?
GWT / Raven Site Auditor
3.  Are they properly descriptive?
4.  Are the main keyword phrases included?
5.  Is the length too long or short? 70 characters for Title-Tag and 160 for description?
6.  Proper grammar and spelling?
7.  Is Schema Data being used?

Social Signals

1.  Does the site have social shares? / /
2.  Is authorship being claimed with Google+?
G structured data testing tool
3.  Had the brand identity been claimed with other social sites?
4.  Is the site optimized for social?
Knowem social optimizer 
…and 2 other questions…

Image Optimization

1.  Are there broken Images?
Raven Site Auditoror Research Central
2.  Is alt text being used on the images?
Raven Site Auditor
3.  Are the images hot linked anywhere? Images optimized for size/speed?
Raven Site Auditor – Images
4.  Is anyone stealing your images

Site Architecture

1.  Is the site structure easy to follow and use?
Bing’s Webmaster Tools Index Explorer
2.  Are they using hyphens as word separators?
3.  Are there Rel Prev/Next link elements set up for paginated pages?
4.  Does the site have an XML sitemap? Does the site have an HTML sitemap?
5.  What does the Robots.txt file tell you? Noindex/nofollow?
6.  What level are pages viewed by a search spider?
…and 4 more questions.

Advanced Info


1.  Are there any penalties or historical drops in traffic?
Panguin Tool

Site Speed

1.  How fast is the website?
Google page speed insights
2.  What pagespeed score elements can be improved?
Raven Site Auditor
3.  Is caching enabled?
YSLOW / Firebug
4.  Headers  –
Internet Marketing Ninjas Header Checker  / 

…and 5 more questions…

Internal Linking

….3 more questions…


1.  External links to domain?
Moz – Open Site Explorer / Raven- Backlink Explorer / Webmaster Tools
2.  Anchor text distribution? / Moz – Open Site Explorer /
3.  What is the quantity of inbound links?
Moz – Open Site Explorer
4.  Quality of inbound links?
Moz – Open Site Explorer /
5.  Links to individual pages?
Raven – Research Central / Moz – Open Site Explorer
6.  Site/ Author Social clout or impact?
…and 3 more questions…

Offsite – Competition

1.  Who are the top 5 competitors?

This post first appeared on AllionMag - SEO Dummy Site, please read the originial post: here

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SEO Audit Questionsz – Checklist –


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