Business English Training Strategy
“Success is 20% skills and 80% Strategy. You might know how to succeed, but more importantly, what’s your plan to succeed?” – Jim Rohn
I can not emphasise enough the importance of having a strategy that works. Just like a marketing strategy, a business strategy or a strategy for a game of football or chess, without the right strategy failure is almost inevitable! However, despite the importance of an effective strategy and despite the different requirements of each individual and business, there are so many English Training courses and trainers that either don’t have a clear strategy or their strategy is the ‘one-fits-all’ strategy type that’s used for every business; same course book, the same plan, the same length of time, the same activities etc.
What is an English Training Strategy / Plan?
“Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.”
What Should an Effective Strategy Include?
Why is English Training Strategy so Important?
“If all you do is motivate, without a strategy, it’s like a warm bath. It’s nice. It’s not enough.” – Tony Robbins
Provides direction, clarity and focus. Clarity is power – without specifically knowing what you want and how to get it then it is likely you will be like the ants – very busy but unfortunately achieve very little. A good strategy drives key decisions, the choice of activities enables the participants and the trainer to focus on what is truly important rather than being influenced by in the moment states and urges.
Enables the trainer, the customer and the participants to link the training activities to the goals of the organisation and the participant. This in turn highlights the value of their investment in the training program which often leads to greater motivation.
Provides a red-line, a map with a route on how to get to A to B. This avoids the participants feeling confused not knowing where to start and feeling overwhelmed with the abundance of possible choices. Instead the participants get a big dose of certainty that the goals are achievable.
Gets everybody pushing in the same direction and aligned with the goals and the plan on how to get there. There is much less chance of conflict, arguments and disagreements when there is an effective English strategy in place and it is transparent and has been communicated well
Helps to ensure that the right type of training is provided to the right employees at the right time – when they need the skills and knowledge to help move the organization forward
Ensures proper expectations are set around what can be delivered, by when, and for how much.
By clearly defining the project aims in the planning phase, and by creating an achievable schedule you are more likely to succeed in delivering the project objectives.