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Creating an Effective English Training Strategy

Business English Training Strategy

Are you an English Trainer following a standard conventional Training plan and feeling frustrated with the levels of progress and motivation in your training programs?

Are you a business investing in Business English Training, but not getting the results and the level of ROI you expect? 

If you fall into one of these brackets, then this post could help you understand why you are getting the results you are getting.

“Success is 20% skills and 80% Strategy. You might know how to succeed, but more importantly, what’s your plan to succeed?” – Jim Rohn

I can not emphasise enough the importance of having a strategy that works. Just like a marketing strategy, a business strategy or a strategy for a game of football or chess, without the right strategy failure is almost inevitable! However, despite the importance of an effective strategy and despite the different requirements of each individual and business, there are so many English Training courses and trainers that either don’t have a clear strategy or their strategy is the ‘one-fits-all’ strategy type that’s used for every business; same course book, the same plan, the same length of time, the same activities etc. 

“The essence of strategy is choosing what not to do.”  — Michael Porter

What is an English Training Strategy / Plan?

There are 2 ways I like to define any English Training Strategy which are;

  • A blueprint that defines the WHAT (desired results & objective), the WHY, WHO and WHEN, and importantly the HOW (methodology, plan, principles, training philosophy). 
  • The overall and complete plan of action designed to deliver the desired results / achieve the defined goals.

“Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.”

What Should an Effective Strategy Include?

  • a clear, meaningful and measurable definition of success.
  • the purpose of the training, the reason why the training is taking place.  The problem it is solving.
  • the desired results, goals and outcomes that need to be achieved, with a clear outline of how to get from A - B as effectively as possible.
  • the performance indicators and key measurables.
  • What will not be done.  What is NOT part of the strategy.
  • Time and dates of training sessions, duration of sessions, length of training program.
  • the Training philosophy, principles, values that define the role of the trainer, shape the learning dynamic and determine the manner in which the results should be achieved.
  • a breakdown of the larger goals into smaller goals and manageable steps and also an outline of how these smaller steps will be achieved.
  • the method of feedback and evaluation.
  • the methodology, techniques, types of activities and materials that will support the learning.
  • The individual goals, priorities of the English trainer
  • the role, expectations and responsibilities & roles of the trainer, the participants and the client.
  • the performance indicators and key measurables.
  • Who is attend the training and the required profile and commitment.

Why is English Training Strategy so Important?

“If all you do is motivate, without a strategy, it’s like a warm bath. It’s nice. It’s not enough.” – Tony Robbins


Provides direction, clarity and focus.  Clarity is power – without specifically knowing what you want and how to get it then it is likely you will be like the ants – very busy but unfortunately achieve very little.  A good strategy drives key decisions, the choice of activities enables the participants and the trainer to focus on what is truly important rather than being influenced by in the moment states and urges. 


Enables the trainer, the customer and the participants to link the training activities to the goals of the organisation and the participant. This in turn highlights the value of their investment in the training program which often leads to greater motivation.


Provides a red-line, a map with a route on how to get to A to B. This avoids the participants feeling confused not knowing where to start and feeling overwhelmed with the abundance of possible choices. Instead the participants get a big dose of certainty that the goals are achievable.

People Power

Gets everybody pushing in the same direction and aligned with the goals and the plan on how to get there.  There is much less chance of conflict, arguments and disagreements when there is an effective English strategy in place and it is transparent and has been communicated well 


Helps to ensure that the right type of training is provided to the right employees at the right time – when they need the skills and knowledge to help move the organization forward

Avoids Disappointment

Ensures proper expectations are set around what can be delivered, by when, and for how much.
By clearly defining the project aims in the planning phase, and by creating an achievable schedule you are more likely to succeed in delivering the project objectives. 

This post first appeared on Business English Training, please read the originial post: here

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Creating an Effective English Training Strategy


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