When it comes to sales, your WordPress site can be a crucial element. That said, you have to make sure that every component of your enterprise website is geared towards conversion. Otherwise, it can negatively hurt your bottom line.
Fortunately, a WordPress site backed with reliable web hosting can help boost sales or improve conversions easily. Not the mention some helpful plugins to make your task a breeze.
In this post, we will give you six ways how you can supercharge your sales on your WordPress website.
1. Create High Converting Landing PageEvery enterprise level site needs a sales-focused landing page. As Neil Patel puts it, “A high converting landing page can be the foundation of a successful online business.”
This page is designed for marketing a specific product or service. It can help you achieve a particular business goal such as building your brand, growing your email list, or generating sales.
There are plenty of ways to create a high converting landing page. This includes adding relevant information, images, and marketing materials, as well as a strong call to action. In fact, you can embed videos to help your audience understand better what you are offering.
There are also landing pages that do not have navigation. This is to reduce the distractions that can take your site visitors away from converting.
The key is in understanding how to create a landing page that drives sales.
Think of your landing page as your sales pitch. It should showcase the benefits of your products or services. Great photos and customer reviews let you show off your product at its best. Moreover, your CTA should contain the message that will compel your site visitors to convert.
2. Create Search Engine Friendly Title Tags
Title tags are HTML elements that determine a page’s name. In fact, it is one of the important on-page factors for SEO.
Since it is usually set to match the title of your content, be it an article or product description, your title tags should be unique on every product pages.
Taking the time to create unique title tags seem like a small deal. However, doing so (and doing it right) can help boost your search engine ranking.
Here are some ways on how you can do it properly:
- Your title tag should contain important and detailed information (e.g., Nikon D300 semi-professional DSLR camera).
- It should be eye-catching
- Use your target keywords on your title tags, but avoid spamming.
Unique title tags can help increase the exposure of your landing page, as search engines are likely to rank relevant content. And crafting original title tags for every page on your site are small efforts that can make big results.
3. Make Your Site Responsive
According to Statista, 47.96% of the global online traffic comes from mobile. In addition, it is expected to increase sevenfold between 2016 and 2021.
Thus, it is not surprising that more than half of online sales came from mobile devices. Which also means that your enterprise website must be mobile responsive.
As posted on WebFX:
“Responsive design can help you solve a lot of problems for your website. It will make your site mobile-friendly, improve the way it looks on devices with both large and small screens and increases the amount of time that visitors spend on your site. It can also help improve your rankings in search engines.”
Almost all new WordPress themes are responsive by default. Meanwhile, you can also opt for Accelerated Mobile Pages if you would like to optimize your website for mobile. You may also consider creating a mobile app so that users can still consume your content regardless of the device they are using.
4. Install Plugins for Customization
What’s cool about WordPress is that you can customize it through download-and-install plugins. Plugins can help you add virtually any functionality to make your website work.
Thus, it is easier to build a WordPress site that can generate leads and sales. All you need to do is find the best plugin for the job.
You can install WooCommerce to help create an online store in just minutes. There’s also MailChimp to make it easier for you to kickstart your email marketing campaign.
Just make sure that your plugins are updated and compatible with whatever WordPress version you are using. That way, you can prevent hackers from exploiting bugs and holes on your plugins to attack your website.
5. Monitor Your Analytics to Gain Insights
Other than how your website looks and functions, it is also important to understand how your site visitors behave. This is where analytics come in.
Knowing your customers’ behavior can give you an insight into their pain points. Thus, you can develop an effective and well-optimized sales strategy.
In fact, analytics is a great tool that can help you discover which marketing activities are working for your site. Otherwise, you will be wasting time and money. Add to that the fact that you may be spreading your budget on ineffective channels.
There are plenty of ways to measure your website’s analytics. The most popular, however, is Google analytics. This free platform allows you to see who and how many visited your website, where they come from, the keyword they used, where they landed on your website, and many more.
6. Choose a WordPress-specific Host
One of the factors that make your website perform well is your host.
A slow host can prevent your WordPress site from working perfectly despite the optimization and improvements that you do.
If you are running on basic, shared hosting, we suggest that you upgrade. In fact, you should opt for a WordPress-specific host.
This kind of host have servers that are completely optimized for WordPress. Some even come with an integrated CDN, which store copies of your site on servers worldwide. Thus, it can load faster regardless of your site visitors’ location.
Are You Ready to Supercharge Your Sales?
According to Jack Rheude, “The environment for conducting business online is a highly distributed and competitive arena where consumers have a nearly bottomless sea of choices.”
Thus, it is important that you take the necessary steps in order to stand out from the rest. That way, you are sure to supercharge your sales and conversions on your WordPress website.
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