The great thing about brand management is that there are always going to be new ways to make it better. The scary thing about brand management is that there are always going to be new ways… Read More

“Exceptional experiences are now your best competitive advantage”, according to Laura Ramos at Forrester research. We believe that consistent brand experiences are what set apart… Read More

There’s a lot to be gained from going global. Broader consumer reach and the ability to employ the best regardless of location are just two prime benefits that make this worthwhile. U… Read More

We’re guessing what you really want from this (or any) article is an immediate, definitive answer to the question that led you here. So here are three compelling reasons to invest in… Read More

No matter how skilled and experienced in branding you may be, you’d be forgiven for occasionally mixing up brand management with marketing and vice versa. After all, both inform one a… Read More

If you’re a brand manager (and a bit arguable), you may have just read the title and thought, “Aren’t ALL elements of brand management critical?”  Well, yes and… Read More

What makes popular corporations such as Amazon, Netflix, and Nike stand out from the rest of the competition? The answer is simple – they have invested plenty of time and resources in… Read More

Gartner’s The State of Marketing Budgets 2021 showed that marketing budgets made up only 6.4% of company revenue last year.¹ That number might not mean a great deal in isolation… Read More

In a market filled with more noise than ever, having cohesive, consistent branding that shouts your message loud and clear is a no-brainer. You know that, heck, even Brenda in Accounts know… Read More

Your brand is everything. With that being said, there are so many ways for your brand to fail and so little room for error. Maybe your process for managing your brand is too convoluted, too… Read More