A SaaS provider for the healthcare industry needed a way to turn more of their visitors into leads. The company had already invested in content assets, but minimalistic Landing pages and their lack of a nurturing strategy meant great opportunities were being missed.
With help from Rocketshp, views to the company’s relevant landing pages are up 119.5%, Leads Generated are up 120%, and campaign landing pages are converting as high as 31.78%.
The client is a software development and systems integration company with a multi-product suite of offerings.
When this SaaS company approached Rocketshp, they needed a partner who could help them increase downloads of their whitepapers and grow the number of leads coming into the funnel.
The information in their content was useful and sound, but the design of their landing pages and content assets was minimal and did little to entice a visitor to take action.
The company was eager to work with someone who understood their big picture and could help them across all stages of the funnel to nurture visitors and turn them into qualified leads.
After an initial audit, we saw a tremendous opportunity to create a multi-touch strategy that would help turn visitors into highly motivated leads.
We also recognized that the company’s existing landing pages could be substantially improved by making the design more compelling – both improving the aesthetics of the page and making the information easier to consume.
We began by redesigning these landing pages, using visual elements to call attention to important information and establish credibility quickly.
Once the pages had been optimised, we turned our attention to the improving the visual design of the company’s whitepapers, adding custom-designed icons and images and wrapping the information up in a slick package using the company’s branding and colours.
Next, we optimised the company’s existing workflows in HubSpot and created a new, beautifully designed infographic to be sent out as part of the company’s onboarding workflow.
Finally, we created a social campaign around the new landing pages and redesigned content, reaching out directly to a carefully curated list of influencers in the healthcare space to make them aware of the resources available.
The company has seen an enormous improvement in lead quantity and quality, with views for relevant landing pages up by 119.5% and leads generated up 120%.
Impressively, some landing pages involved in the campaign convert as high as 31.78%, well above industry standards.
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