If you have registered a Domain for yourself or your company, you most likely also have setup an email address for that domain. As in [email protected] Most of us dislike having multiple email accounts, and while it can be inevitable in terms of work and private life you should still minimize the amount of emails you have. Just to reduce the risk of being compromised, forgetting to read email or not reading your email frequently enough.
For marketers that use Google services such as AdWords, Analytics, Tag Manager, My Business – just to name a few – they often end up with a @GMAIL address account to be able to use the Google mail. But why would you need another inbox if you already have one for your domain? Having a domain of your own also gives a much more professional feel. Especially to your clients. Personally, I prefer not to utilize the Gmail service at all. I simply use my own domain for an account that’s linked to all of the services on Google that I might need.
You might think that I’m talking about G-Suite that – among its other perks – lets you use a custom domain for Gmail. But that however will cost you a few bucks every month, so if you are not looking for the main services that G-Suite brings to the table you should avoid that extra cost.
Google with your own domain
Initially I thought that this must be well known, and that making this kind of post would be a bit unnecessary. But after having seen a large amount of primarily registered companies using a @GMAIL for their AdWords MCC accounts and whatnot I thought this might be useful.
It’s basic and no advanced procedure is required. What you want to do it to register for a Google service, but not through the presumably regular Google.com or Gmail. Because by doing so you are being forced by Google to use the Gmail service, thus required to have the @gmail domain to your account. Now, you can always setup alternative addresses that uses your own domain, but the visible address will be Gmail.
Signing up process
Instead, where you want to go is to the sign-up place for Google Manager Account (AdWords) and press Sign In in the upper right corner. As you probably have figured out already, you are going to have to sign up a new account in case you would like to be using your own domain instead (unless, you want to purchase g-suite).
If there are already existing accounts in the list that comes up after having clicked “Sign In” simply click on the link below; “Use another account”. After that you need to click on “More options” and thereafter “Create account”.
You’re now promoted with an account creation screen that won’t limit you to registering a @gmail account, and you can instead use your own email address that’s tied to your domain! Following through the next steps after that is nothing out of the ordinary.
Finally, you have signed up with a – in this case – Google AdWords Manager Account, and of course you can also access the other services Google has to offer. Besides Gmail which will require a sign up on its own to be accessible (but it’s not something you would want to do if you followed this guide, as you’ll be getting all emails to the one you signed up with anyway).
I think it’s neat referring a client to a customized domain and it could potentially make you stand out. Whether this was a well-known type of “trick” I don’t know. But as I said before, after having seen several companies that would have no reason not to do this, I suppose it’s not all that common. You will still be able to use the Google Calendar, in case you were worried about that.
If you are signing up for your first manager account going into SEM (Search Engine Marketing), be sure to checkout common mistakes in Google AdWords campaigns.
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