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The Inverted Pyramid: Structuring Your Legal Content to Be Read | JD Supra Perspectives

[The second in a three-part series by Denise Nix on applying proven journalistic principles to legal marketing content.] Blogs. Articles. Alerts. Releases. Content marketing. Thought leadership. Engagement. Whatever you call them, law firms and lawyers using written communications to reach clients and prospective clients must know how to do it effectively — or no one …

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