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The State of B2B Tech in Silicon Valley in 2018

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This report is one of three published by G2 Crowd to highlight the Bay Area. Each report dives into the overall history, trends and top companies that are guiding tech today. Because of the sheer volume of great developers and the unique environments across this region, we’ve divided our coverage to discuss Silicon Valley, San Jose and San Francisco — to give each the attention it deserves.

All routers lead to Silicon Valley.

A guy named Elon Musk once said, “I just think people from Silicon Valley can do anything.” In 2003 he founded Tesla in Palo Alto, with the goal of battery-powered and eventually self-driving cars. He and his team are succeeding.  

A ten-minute drive away is Stanford University, where classmates Sergey Brin and Larry Page met while working on their Ph.D.s. They thought up a search engine called “BackRub,” which later evolved into “Google.” This year marks the 20th anniversary of Google’s launch, and the start of its journey to the world’s most-visited website, with approximately 3.5 billion searches per day.

Depending on the day of the week, Google exchanges the title of “most powerful company in the world” with Apple, whose Cupertino headquarters is a hop, skip and jump away down State Route 85. If you’re in the area, take a minute to soak up the vibes of a company worth one trillion dollars (or $900-plus billion, at least). From there, you can swing by LinkedIn, Lockheed Martin, AMD and Facebook, and still be back before lunch.

It’s more than a cluster of warm, well-educated and eco-conscious cities; for many, Silicon Valley is a state of mind. It’s the intersection of being yourself, changing the world and getting paid — the latter being especially true in the last ten years. If you move to Mountain View or its whereabouts in 2018, you’re moving with a mission: Rent prices be damned, you want to make something special, or at least be a part of something that already is.

Although commonly lumped together by the media, Silicon Valley and San Francisco are separate entities of the Northern California conglomerate. San Francisco (SF) is tiny and jam-packed, chaotic and flashy. Silicon Valley is more of a sprawl, considerably less concerned about night life and liberal indulgences or exhibitionism. There’s an undeniable sense of competition between the two — particularly as SF hogs the spotlight more and more. But Silicon Valley has the benefit of leg room, along with the Holy Trinity of Google, Facebook and Apple beckoning job seekers with exciting positions and benefits packages consistently listed among the best in the world. Just the chance to say “I work at _______” is enough to bring a steady stream of young geniuses to Silicon Valley from all corners.

But it’s not all about these three, though it may seem like it sometimes. Silicon Valley is a beehive swarming with activity. Crunchbase lists 6,000 companies in the core cities (Mountain View, Palo Alto, Sunnyvale and Menlo Park), and thousands more are buzzing around the perimeter in places like San Mateo, Redwood City and Fremont. While San Francisco is a defined, walkable space, Silicon Valley is an amorphous blob, with vague boundary lines and evenly distributed In-N-Out Burgers throughout. (For the sake of comparison, there’s only one In-N-Out Burger in San Francisco — and zero Zuckerbergs.)

Together, SV and SF are an unstoppable force in the world of tech (and energy, health care, et al.). Judged separately, they’re still two of the best tech markets in the U.S. by any quantifiable metric, and perhaps No. 1 and 2 depending who you ask. There are dozens of cities doing big things in software and technology, and all are worth celebrating in their own right. But Silicon Valley is a measuring stick, and the model for our modern approach to business. You may not want to work in the Valley — but whether you like it or not, you’ve probably started to work like them; and a quick glance at the companies founded there tells you everything you need to know about why.


Note: Only software vendors on G2 Crowd with headquarters currently in Silicon Valley are included in graph.


SILICON VALLEY TECH LEADERS ON THE AREA’S TECH SCENE

Clari

Silicon Valley has become synonymous with rapid technological innovation that is changing the status quo in so many fields. Artificial intelligence is at the forefront of this change, transforming the way companies do business. We’re using AI to solve the toughest problems facing the enterprise today, giving sales teams new predictive insights so they can optimize how they drive revenue by selling more efficiently, forecasting accurately and closing deals faster.
— Andy Byrne, CEO at Clari

Attendify

The B2B event technology landscape is changing dramatically, and we want to do our part to start meaningful conversations about where the industry is headed. In late 2017, we published our product roadmap in order to be completely transparent with our customers, partners and other event technologists. Now, more than ever, we see fitting into the technology landscape is all about being open, honest and accessible to our clients.
— Michael Balyasny, CEO and Co-founder at Attendify

Coursera

Technological advancements like AI and automation coupled with digital and data revolution are forcing jobs across industries to evolve at a rapid rate. As a result, we’re seeing individuals and companies search for flexible, efficient ways to keep up with the rate of change and fill the jobs of the future. Since we launched in 2012, Coursera has been on a mission to provide high-quality, affordable online education – building new, innovative ways to deliver personalized, high-demand skills at scale. In August 2016, we launched our B2B solution, Coursera for Business, to equip companies around the world with the top content and resources they need to manage and transform their talent through an environment of accelerated change and rapidly evolving skills.
— Julia Stiglitz, VP of Enterprise at Coursera


All this month we’ve been taking a microscope to U.S. tech markets and the B2B software vendors that call them “home.” Today we’d like to formally recognize the top products from the Silicon Valley area, based on Satisfaction ratings from G2 Crowd reviewers. It’s no surprise that the average rating of the 25 products listed below is among the highest of any region in the country. The teams cranking out business software in the area are taking cues from the globe-smashing corporations they call neighbors, and developing tools that are as powerful and user-friendly as they are groundbreaking. You may recognize some of these names, either from their mentions in the press or from being utilized within your own organization.

The list below is ordered by user satisfaction, and to qualify, a product was required to have at least 10 verified user reviews. For each product, we created a profile to give a snapshot of what it is and what it does, and to give some insight into the company behind it. All the data comes from G2 Crowd.com (and our 300,000-plus B2B software and services reviews), or from publicly available sources such as LinkedIn and Crunchbase. These 25 Silicon Valley B2B companies are represented by 14,294 verified reviews from real users across a variety of categories, from Social Media Management to Sales Analytics to Sales Coaching and Onboarding Read more below about some of the companies playing a major role in Silicon Valley’s world-renowned tech scene.


Top B2B Silicon Valley Tech in 2018

  1. SurveyMonkey
  2. Attendify
  3. Gong.io
  4. Google
  5. Symantec
  6. eClincher
  7. VMware
  8. Apttus
  9. Redis Labs
  10. AlienVault
  11. Khan Academy
  12. Adaptive Insights
  13. Clari
  14. Intuit
  15. Zapier
  16. Open Source Initiative (OSI)
  17. Marketo
  18. Base CRM
  19. Coursera
  20. Finale Inventory
  21. UserTesting
  22. Mozilla
  23. SE ranking
  24. Edmodo
  25. Engagio

Silicon Valley tech companies

1. SurveyMonkey
Product: SurveyMonkey
Category: Survey
City: San Mateo
Founded: 1999
Employees: 822

SurveyMonkey is a widely used online survey tool. The product facilitates accessible feedback-giving, and enables companies to turn that feedback into actionable insights. SurveyMonkey can be used in myriad industries, from corporations to academic institutions to smaller-scale organizations. According to the company, the platform deals in more than 3 million survey responses every day. Several SurveyMonkey products exist on our site: SurveyMonkey Enterprise; Wufoo, an online form builder; SurveyMonkey bot; TechValidate, a marketing content creation software; FluidReview, a grant management solution; and Apply, a tool that collects applications for grants and scholarships.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 9,349
Categories: Survey
Average Company Size: 34% of reviewers work for a small business (less than 50 employees).
Highest-Rated Features: SurveyMonkey reviewers rated the tool’s ease of use (91%) and ease of setup (89%) as its two top-rated features.
Other Products: View all SurveyMonkey products
Total Funding: $1,100,000,000
Funding Rounds: 5
Number of Investors: 21 (Bain Capital Ventures, Spectrum Equity, Webster Bank, Royal Bank of Canada, Bank of America Merrill Lynch, SunTrust Robinson Humphrey, JP Morgan Chase & Co., Zions First National Bank, Salesforce Ventures, CapitalG, Tiger Global Management, ICONIQ Capital, Goldman Sachs, Suntrust, Lauren Crown Partners, Social Capital, Baillie Gifford, T. Rowe Price, Morgan Stanley)
Mission Statement: “Power the curious.”

Glassdoor Employee Rating: 3.7 out of 5 stars – based on 113 reviews

View all SurveyMonkey job openings on LinkedIn

Read SurveyMonkey Reviews

2. Attendify
Product: Attendify
Category: Mobile Event Apps
City: Palo Alto
Founded: 2011
Employees: 70

Attendify facilitates the creation of a mobile event application, with the intention of increasing attendee engagement and boost attendee participation. The mobile app is entirely customizable through its drag-and-drop capabilities. Additionally, the product tracks feedback and quantifies engagements to identify ROI.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 122
Categories: Mobile Event Apps
Average Company Size: 54% of reviewers work for a small business (less than 50 employees).
Highest-Rated Features: Attendify reviewers rated the tool’s event agendas and schedules (96%) and attendee networking (89%) as its two top-rated features.
Total Funding: $2,100,000
Funding Rounds: 2
Number of Investors: 3 (Kernel Capital, TMT Investments, Digital Future)
Mission Statement: N/A

Glassdoor Employee Rating: 4.9 out of 5 stars – based on 14 reviews

View all Attendify job openings on LinkedIn

Read Attendify Reviews
“It’s an honor to be recognized in the State of B2B Silicon Valley Tech alongside fellow technologists— even more so because we made the list based on actual clients and reviews of our platform.”
Michael Balyasny, CEO and Co-founder at Attendify


3. Gong.io
Product: Gong
Category: Sales Coaching and Onboarding
City: San Mateo
Founded: 2015
Employees: 58

With 479 reviews on G2 Crowd, Gong is a High Performer in the sales coaching and onboarding category and a leader within our Silicon Valley-based products. The solution records and transcribes sales calls so that sales professionals analyze those conversations. With Gong, sales teams can pinpoint trends in sales behavior and better drive effective sales interaction. Gong received a High Performer badge in the Fall 2017 Sales Coaching and Onboarding Grid® Report. In December 2017, Gong.io was named one of the AI 100 by CB Insights, a list of AI-driven companies that are working on groundbreaking artificial intelligence technology.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 479
Categories: Sales Coaching and Onboarding
Average Company Size: 85% of reviewers work for a mid-size company (50 to 1,000 employees).
Highest-Rated Features: Gong reviewers rated the tool’s scorecard (96%) and real-time updates (94%) as its two top-rated features.
Total Funding: $26,000,000
Funding Rounds: 2
Number of Investors: 4 (Norwest Venture Partners, Wing Venture Capital, NextWorld Capital)
Glassdoor Employee Rating: 4.9 out of 5 stars – based on 22 reviews

View all Gong.io job openings on LinkedIn

Read Gong Reviews

4. Google
Product: Google Hangouts
Category: VOIP
City: Mountain View
Founded: 1998 (NASDAQ: GOOGL)
Employees: 127,330

With 204 reviews on G2 Crowd, Google Hangouts is both a Leader in the web conferencing category and a leader within our Silicon Valley-based products. The virtual web conferencing solution Google Hangouts was one of the behemoth’s first B2B products that was added to our site. The product received Leader badges in the Winter 2018 Web Conferencing and Fall 2016 VOIP Grid® Reports. G2 Crowd features 64 Google products on the site, which are broken down into two encompassing umbrella categories: G Suite and Google Cloud Platform.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 204
Categories: VOIP, Web Conferencing, Web Conferencing (Personal)
Average Company Size: 43% of reviewers work for a small business (less than 50 employees).
Highest-Rated Features: Google Hangouts reviewers rated the tool’s muting (92%), chat (92%) and mobile (91%) as its two top-rated features.
Other Products: View all Google products
Total Funding: $36,100,000
Funding Rounds: 5
Number of Investors: 13 (Yahoo, Sequoia Capital, Signatures Capital, Kleiner Perkins Caufield & Byers, Angel Investors LP)
Mission Statement: “To organize the world‘s information and make it universally accessible and useful.”

Glassdoor Employee Rating: 4.4 out of 5 stars – based on 6,652 reviews

View all Google job openings on LinkedIn

Read Google Hangouts Reviews

5. Symantec
Product: Symantec Endpoint Protection
Category: Endpoint Detection & Response
City: Mountain View
Founded: 1982 (NASDAQ: SYMC)
Employees: 22,745

With 119 reviews on G2 Crowd, Symantec Endpoint Protection is both a Leader in the endpoint protection category and a leader within our Silicon Valley-based products. Symantec provides security products and solutions that protect businesses of all sizes against malware and cyber threats. Specifically, the vendor’s endpoint protection solution delivers advanced protection against targeted malware attacks, persistent threats, and zero-day threats. Symantec Endpoint Protection received the Most Implementable badge in the Winter 2018 EDR Implementation Index and a Leader badge in the Fall 2017 Endpoint Protection Grid® Report. Additionally, G2 Crowd features 31 Symantec products on our site.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 119
Categories: Endpoint Detection & Response
Average Company Size: 50% of reviewers work for a mid-size business (50 to 1,000 employees).
Highest-Rated Features: Symantec Endpoint Protection reviewers rated the tool’s firewall (93%), device control (92%) and malware detection (92%) as its two top-rated features.
Other Products: View all Symantec products
Total Funding: $503,000,000
Funding Rounds: 3
Number of Investors: 3 (National Science Foundation, Kleiner Perkins Caufield & Byers, Silver Lake Partners)
Mission Statement: “Symantec makes the world a safer place by helping people, businesses, and governments secure their most important data wherever it lives.”

Glassdoor Employee Rating: 3.5 out of 5 stars – based on 3,257 reviews

View all Symantec job openings on LinkedIn

Read Symantec Endpoint Protection Reviews

6. eClincher
Product: eClincher
Category: Social Media Management
City: Palo Alto
Founded: 2012
Employees: 16

With 100 reviews on G2 Crowd, eClincher is a High Performer in the social media suites category and a leader within our Silicon Valley-based products. The product is an easy-to-use social media management solution that automates publishing, enhances social engagement, discovers influencers, and provides access to analytics dashboards. eClincher received High Performer badges in the Winter 2018 Social Media Management, Winter 2018 Social Media Monitoring, Winter 2018 Social Media Analytics, and Winter 2018 Social Media Suites Grid® Reports.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 100
Categories: Social Media Management, Social Media Marketing, Social Media Monitoring, Social Media Analytics, Social Media Suites
Average Company Size: 76% of reviewers work for a small business (less than 50 employees).
Highest-Rated Features: eClincher reviewers rated the tool’s monitoring (100%), automation (100%), and social campaigns (100%) as its three top-rated features.
Total Funding: Unknown
Funding Rounds: 1
Number of Investors: 1 (SeedInvest)
Mission Statement: N/A

Glassdoor Employee Rating: 4.0 out of 5 stars – based on 1 review

View all eClincher job openings on LinkedIn

Read eClincher Reviews

7. VMware
Product: VMware vCenter
Category: Virtual Desktop Infrastructure
City: Palo Alto
Founded: 1998 (NYSE: VMW)
Employees: 20,573

VMware supplies cloud infrastructure and digital workspace technology, to accelerate digital transformation in companies. The product vCenter Server centralizes companies’ administration of VMware vSphere environments. There are 17 VMware solutions featured on G2 Crowd. The company was named one of the best places to work in 2018 by Glassdoor.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 123
Categories: Virtual Desktop Infrastructure, Network Monitoring
Average Company Size: 48% of reviewers work for an enterprise company (more than 1,000 employees).
Other Products: VMware
Total Funding: $393,500,000
Funding Rounds: 4
Number of Investors: 7 (Dell, Chase H&Q, Azure Capital Partners, Goldman Sachs, Veritas Software, Intel, Cisco)
Mission Statement: “VMware enables enterprises to master a software-defined approach to business and IT”

Glassdoor Employee Rating: 4.3 out of 5 stars – based on 3,310 reviews

View all VMware job openings on LinkedIn

Read VMware vCenter Reviews

8. Apttus
Product: Apttus CPQ
Category: CPQ
City: San Mateo
Founded: 2006
Employees: 1,369

Apttus automates business processes via artificial intelligence to deliver better business outcomes. Apttus is powered by Apttus Intelligent Cloud, an enterprise-grade quote-to-cash solution, which combines process-based applications with behavioral applications. All to, in a nutshell, align and drive revenue across all sales channels. The platform includes CPQ, contract management and revenue management. Apttus even provides implementation services to optimize an organization’s deployment of its solutions. Apttus’s CPQ solution received a Leader badge in the Fall 2017 CPQ Grid® Report.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 131
Categories: CPQ
Average Company Size: 62% of reviewers work for an enterprise company (more than 1,000 employees).
Highest-Rated Features: Apttus CPQ reviewers rated the tool’s internationalization (93%) and CRM integration (92%) as its two top-rated features.
Other Products: View all Apttus products
Total Funding: $329,000,000
Funding Rounds: 5
Number of Investors: 8 (ICONIQ Capital, K1 Investment Management, Salesforce Ventures, Kuwait Investment Authority, K1, Gulf Islamic Investments LLC, IBM, Premjilnvest)
Mission Statement: “We strive to be exceptional in everything we do. We are passionate about innovation, quality and delivering for our customers.”

Glassdoor Employee Rating: 3.5 out of 5 stars – based on 346 reviews

View all Apttus job openings on LinkedIn

Read Apttus CPQ Reviews

9. Redis Labs
Product: Redis
Category: Key-Value Stores
City: Mountain View
Founded: 2011
Employees: 165

Redis is an open source, in-memory data structure store that supports a variety of data structures and programming languages. With Redis, developers can run atomic operations. (Ideally, Redis works best when deployed on Linux.) Redis received a Leader badge in the Winter 2016 Key-Value Stores Grid® Report. Redis Labs also provides Redis Enterprise, a serverless managed cloud hosting server than enhances the Redis experience.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 71
Categories: Key-Value Stores, Graph Databases, Document Databases
Average Company Size: 51% of reviewers work for a small business (less than 50 employees).
Highest-Rated Features: Redis reviewers rated the tool’s availability (91%) and stability (91%) as its two top-rated features.
Other Products: Redis Enterprise
Total Funding: $86,000,000
Funding Rounds: 5
Number of Investors: 7 (TheTime, Bain Capital Ventures, Viola Ventures, Dell Technologies Capital, Silicon Valley Bank, Goldman Sachs)
Mission Statement: “Our mission is to make Redis ubiquitous – to make big data fast, easy to access and cost-effective for every organization.”

Glassdoor Employee Rating: 4.4 out of 5 stars – based on 19 reviews

View all Redis Labs job openings on LinkedIn

Read Redis Reviews

10. AlienVault
Product: AlienVault USM
Category: Cloud Security
City: San Mateo
Founded: 2007
Employees: 368

AlienVault was founded to help organizations enhance their security against modern threats. The AlienVault Unified Security Management (USM) platform is designed to enable IT departments to secure their organization from day one. USM delivers threat detection, incident response, and compliance management across cloud, on-premises, and hybrid environments. The company also developed AlienVault OSSIM, an open-source SIEM, which provides essential security capabilities like asset discovery, vulnerability assessment, and behavioral modeling. AlienVault was recognized as SIEM solution of the year in 2017 by CyberSecurity Breakthrough. In October 2017, the company was named to the Forbes 2017 Cloud 100 list.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 49
Categories: Cloud Security, Security Information and Event Management, Vulnerability Management
Average Company Size: 63% of reviewers work for a mid-size company (50 to 1,000 employees).
Highest-Rated Features: AlienVault USM reviewers rated the tool’s threat intelligence (93%) and log management (92%) as its two top-rated features.
Other Products: AlienVault OSSIM
Total Funding: $118,400,000
Funding Rounds: 9
Number of Investors: 13 (Adara Ventures, Neotec Capital Riesgo, Trident Capital, Kleiner Perkins Caufield & Byers, Sigma Partners, Top Tier Capital Partners, Jackson Square Ventures, Correlation Ventures, GGV Capital, Intel Capital, SharesPost Investment Management, IVP (Institutional Venture Partners), Founders Circle Capital)
Mission Statement: “We’re on a mission to provide organizations throughout the universe with highly intelligent security that is affordable and simple to use.”

Glassdoor Employee Rating: 3.2 out of 5 stars – based on 43 reviews

View all AlienVault job openings on LinkedIn

Read AlienVault USM Reviews

11. Khan Academy
Product: Khan Academy
Category: Online Course Providers
City: Palo Alto
Founded: 2006
Employees: 547

With 120 reviews on G2 Crowd, Khan Academy is both a Leader in the online course providers category and a leader within our Silicon Valley-based products. Khan Academy is a non-profit organization created with the express purpose of providing accessible, quality education for anyone who so desired. The platform provides free online educational resources for a variety of audiences, including career professionals and entrepreneurs. Khan Academy received a Leader badge in the Winter 2018 Online Course Providers Grid® Report.

  • Product Details
  • Financial Details
  • Work Culture
Total Reviews: 120
Categories: Online Course Providers
Average Company Size: 25% of reviewers work for a mid-size company (50 to 1,000 employees).
Highest-Rated Features: Khan Academy reviewers rated the tool’s ease of use (92%) and meets requirements (91%) as its two top-rated features.
Total Funding: $10,200,000
Funding Rounds: 3
Number of Investors: 1 (Omidyar Network)
Mission Statement: “Our mission i


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The State of B2B Tech in Silicon Valley in 2018

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