2021-09-21 06:46
Originally published September 21, 2021 , updated on September 21, 2021Reading Time: 4 minutes
Press releases are too easily overlooked when it comes to content marketing. It’s techni… Read More
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Market Research and Content Development
2021-09-17 19:42
Originally published September 17, 2021 , updated on September 17, 2021Reading Time: minute
What drives your team to do their best for your company? What inspires them to show up every day… Read More
2021-09-17 19:23
Originally published September 17, 2021 , updated on September 17, 2021Reading Time: 5 minutes
You have most likely heard all about the benefits of content marketing and how to get started… Read More
2021-09-17 18:57
Originally published September 17, 2021 , updated on September 18, 2021Reading Time: 4 minutes
Small businesses have, by definition, a small team. While bigger companies and organisations d… Read More
2021-09-17 18:08
Originally published September 17, 2021 , updated on September 18, 2021Reading Time: 4 minutes
According to Forbes, “a white paper is an influential, reliable presentation of comprehe… Read More
2021-09-16 20:05
Originally published September 16, 2021 , updated on September 16, 2021Reading Time: 5 minutes
All businesses need content, whether it’s small snippets of product information, blog po… Read More
2021-09-10 20:05
Originally published September 10, 2021 , updated on September 10, 2021Reading Time: 4 minutes
When businesses decide to invest both time and money into content marketing, there are a numbe… Read More
2021-09-09 10:08
Originally published September 9, 2021 , updated on September 9, 2021Reading Time: 2 minutes
Raj Goodman Anand, founder and CEO of Goodman Lantern, recently joined the Deep Voice Man Show p… Read More
2021-08-31 18:38
Originally published August 31, 2021 , updated on August 31, 2021Reading Time: 4 minutes
Do you have loads of content ideas? Are your content pieces just not getting discovered as much as y… Read More
2021-08-31 18:09
Originally published August 31, 2021 , updated on August 31, 2021Reading Time: 5 minutes
Social media has been around since 1997 when a platform called sixdegrees.com launched. However, it… Read More
2021-08-30 19:07
Originally published August 30, 2021 , updated on August 30, 2021Reading Time: 4 minutes
Ecommerce businesses need content to thrive. Without it, potential customers won’t know about… Read More
2021-08-30 18:37
Originally published August 30, 2021 , updated on August 30, 2021Reading Time: 5 minutes
There are two fundamentals that companies need to boost online business and increase sales – S… Read More
2021-08-27 08:55
Originally published August 27, 2021 , updated on August 27, 2021Reading Time: 5 minutes
We all know that content marketing is essential in business. While content writing is an integral pa… Read More
2021-08-26 18:10
Originally published August 26, 2021 , updated on August 27, 2021Reading Time: 8 minutes
Business writing comes in many forms. It can include articles, blogs, memos, whitepapers, ebooks, an… Read More
2021-08-23 10:48
Originally published August 23, 2021 , updated on August 23, 2021Reading Time: 2 minutes
As a business owner and an investor, Raj Goodman Anand has learnt many lessons about building a succ… Read More
2021-08-20 15:57
Originally published August 20, 2021 , updated on August 22, 2021Reading Time: 4 minutes
With content being both king and queen these days, many companies are launching blog portals on thei… Read More
2021-08-16 21:10
Originally published August 16, 2021 , updated on August 17, 2021Reading Time: 4 minutes
Businesses are planning ahead and looking at how to grow leads, customers and profits. This means th… Read More
2021-08-16 20:35
Originally published August 16, 2021 , updated on August 16, 2021Reading Time: 4 minutes
As a business owner and industry leader, you probably have plenty of industry knowledge. If your cor… Read More
2021-08-16 20:09
Originally published August 16, 2021 , updated on August 16, 2021Reading Time: 4 minutes
When people think of ghostwriters, many imagine those who write books or biographies for authors. Th… Read More
2021-08-05 18:32
Originally published August 5, 2021 , updated on August 5, 2021Reading Time: 2 minutes
The bar for a rating is often set at five stars. A five-star hotel. Five-star service. Five out of fiv… Read More
2021-08-03 09:09
Originally published August 3, 2021 , updated on August 3, 2021Reading Time: 4 minutes
When you are running a business, it’s easy to feel the need to do everything yourself or in-hous… Read More
2021-08-03 08:17
Originally published August 3, 2021 , updated on August 3, 2021Reading Time: 2 minutes
As a business owner and leader, Raj Goodman Anand, the founder of Goodman Lantern, has learnt that del… Read More
2021-07-30 07:33
Originally published July 30, 2021 , updated on July 30, 2021Reading Time: 4 minutes
Goodman Lantern is pleased to announce that it has been named one of the Top 50 Fastest Growing Business… Read More
2021-07-30 07:31
Originally published July 30, 2021 , updated on August 5, 2021Reading Time: 4 minutes
Writing online content has become a priority for many businesses. It doesn’t matter if your busin… Read More
2021-07-30 07:30
Originally published July 30, 2021 , updated on July 30, 2021Reading Time: 4 minutes
All businesses should consider content marketing as a proven tactic to increase website traffic and visi… Read More
2021-07-30 07:28
Originally published July 30, 2021 , updated on July 30, 2021Reading Time: 4 minutes
B2B content writing has grown in popularity over the years. Businesses always need to generate new leads… Read More
2021-07-28 14:24
Originally published July 28, 2021 , updated on July 28, 2021Reading Time: 5 minutes
Content marketing has become an increasingly important part of SaaS marketing strategies. Not only does… Read More
2021-07-28 12:00
Originally published July 28, 2021 , updated on July 28, 2021Reading Time: 4 minutes
You probably already know the benefits of content marketing by now. If you don’t, we’ll expl… Read More
2021-07-27 19:43
Originally published July 27, 2021 , updated on July 27, 2021Reading Time: 4 minutes
Starting and running a successful software as a service (SaaS) company is not easy and it takes a lot of… Read More
2021-07-20 12:22
Originally published July 20, 2021 , updated on July 20, 2021Reading Time: 4 minutes
Just because something you have written sounds good to you doesn’t mean it will sound good to ever… Read More
2021-07-16 18:50
Originally published July 16, 2021 , updated on July 17, 2021Reading Time: 4 minutes
What’s the next big thing in content marketing? That’s a question the best content marketing… Read More
2021-07-16 16:55
Originally published July 16, 2021 , updated on July 16, 2021Reading Time: 5 minutes
E-commerce has seen dramatic growth in the past few years. 2020 saw a big increase in e-commerce sales w… Read More
2021-07-15 09:22
Reading Time: 2 minutes
How has marketing changed in recent years? What are the current trends? And how can we tap into these and take advantage of them? Raj Goodman Anand tackles these que… Read More
2021-07-14 08:18
Reading Time: 8 minutes
It’s not easy to grow an idea into a successful company. And, with the world facing a pandemic right now, it’s more difficult than ever before. As such… Read More
2021-07-12 15:31
Reading Time: 4 minutes
If you are creating SaaS content, you need to have a marketing strategy behind it. There is no point in creating really strong copy without a plan to promote them. I… Read More
2021-07-12 10:41
Reading Time: 4 minutes
Over the last few years, podcasts have grown in popularity as people around the world adopt this new way of consuming content and media. This growth has caused conte… Read More
2021-06-30 16:26
Gone are the days when e-commerce websites and online stores could simply load the store with brief product descriptions. E-commerce businesses used to rely on conventional marketing and adv… Read More
2021-06-30 16:03
We’ve given you many reasons why you need content writers. We’ve told you why distributing pieces of information is good for your business or eCommerce platform. Hopefully, we&rs&hell…Read More
2021-06-30 12:39
The eCommerce world has grown rapidly over the last few years due to a number of factors. As a result, buyers are becoming more educated around where and how to shop. They are demanding more… Read More
2021-06-30 10:49
Everyone wants their content picked up by Google. Everyone wants their content to rank high in search results. But getting there is no easy task. Even industry experts and professional SEO c… Read More
2021-06-30 10:12
The online shopping space has well and truly boomed. People can access the internet a lot easier than before. Plus, few people have wanted to leave the house at all. This has seen the genera… Read More
2021-06-30 08:35
You can’t just establish a company and expect people to start noticing you. That’s not how things work, especially in the crowded SaaS space. You need to have a plan in place to… Read More
2021-06-29 19:10
It is believed that close to 50% of internet users across the world use ad blockers. This is not just on desktops and laptops. Ad-blocking is now also available on tablets, phones and other… Read More
2021-06-29 18:37
B2B content writing is becoming more popular as companies look at ways to reach its audience. Previously, businesses would attend trade shows and events or advertise in B2B media. But these… Read More
2021-06-29 18:22
“Content is king” has been a phrase that has been thrown about over and over again. Whether you are in a newsroom, a small business or a marketing team at a large company, this i… Read More
2021-06-29 17:46
Raj Goodman Anand, founder and CEO of Goodman Lantern, was invited to chat with Malcolm Gallagher, host of BV-TV Top Gun Sales & Marketing Channel.
Together they discussed a num… Read More
2021-06-29 17:29
Consumers don’t want cheap, inauthentic ads. They want to engage with marketing efforts that align with their values and beliefs and feel authentic. This is one of the many reasons why… Read More
2021-06-22 11:30
We’ve all heard the saying “content is king,” a statement made by Bill Gates in 1996 that continues to be used today. In an essay published by Gates, he noted that content… Read More
2021-06-21 13:44
Having an online presence has become a vital part of an effective marketing strategy. It’s important when trying to attract the right audience to your company and brand. However, simpl… Read More
2021-06-20 10:04
Raj Goodman Anand joined Ian Truscott on the Rockstar CMO podcast recently. He chats about content marketing and its impacts on businesses around the world.
Ian starts the podcast b… Read More
2021-06-20 09:41
Raj Goodman, the head member of Goodman Lantern, had a conversation with Kesiena Aaron-Efe on AskDproS Business Show. This podcast focuses on the subject of empowering women with content wri… Read More
2021-06-20 09:17
Raj Goodman Anand, founder, and CEO of Goodman Lantern, recently chatted to Stuart Lordan of the Executive Juice podcast about what it takes to scale a business from zero to 8-figures.
In… Read More
2021-06-07 18:37
Goodman Lantern’s CEO and Founder, Raj Goodman Anand, has always been passionate about building a strong team culture. He talks about this in a recent conversation with Jürgen Sta… Read More
2021-06-02 12:56
Raj Goodman Anand recently joined an episode of the popular Broken Bulbs podcast to talk about why he was taking 280 flights a year and how he believes you can still service your clients wit… Read More
2021-06-02 12:44
Raj Goodman Anand, founder, and CEO of Goodman Lantern, recently chatted to Stuart Lordan of the Executive Juice podcast about what it takes to scale a business from zero to 8-figures.
In… Read More
2021-06-02 12:26
Raj Goodman, the head member of Goodman Lantern, had a conversation with Kesiena Aaron-Efe on AskDproS Business Show. This podcast focuses on the subject of empowering women with content wri… Read More
2021-05-28 10:35
Frank Ronald (Ronnie) Price bought a cottage in a remote area of South Africa, the Klein Karoo. He painted “RONNIE’S SHOP” on the outside of the building and waited for pas… Read More
2021-05-27 07:17
Raj Goodman Anand joined Ian Truscott on the Rockstar CMO podcast recently. He chats about content marketing and its impacts on businesses around the world.
Ian starts the podcast b… Read More
2021-05-21 10:10
Hiring the best content writer for your business can often be tricky, especially if you are not in the content writing business yourself. This process can feel overwhelming and many companie… Read More
2021-05-07 11:52
Raj Goodman Anand, Goodman Lantern founder and CEO, recently sat down with Dave Monk, host of the 12 Hats Radio podcast, to talk about his experience as an angel investor financing startups… Read More
2021-05-07 11:52
Raj Goodman Anand, Goodman Lantern founder and CEO, recently sat down with Dave Monk, host of the 12 Hats Radio podcast. He talks about his experience as an angel investor financing startups… Read More
2021-03-23 08:37
Even if business is going great, you can always use more leads. Unfortunately, just getting the leads isn’t always enough. You also need to keep them engaged, and nurture them through… Read More
2021-03-16 08:30
A quick google search for B2B lead generation strategies will get you tons of results. And boy, do I mean TONS. The only problem? Every blog, website, post, and podcast, has something differ… Read More
2021-03-15 18:09
Generating leads in the biggest challenge in B2B marketing these days. After all, without leads, you have no clients, no revenue and no business. Without leads, your business is sunk. The ob… Read More
2021-03-09 17:56
Content marketing is a vital part of any B2B marketing strategy. Not only is it effective for generating new leads – it is also useful for nurturing warm leads into sales-readiness. It… Read More
2021-03-05 09:18
Content marketing is an effective lead generation tool, but coming up with ideas for content marketing campaigns can sometimes be a pain in the rear. If you’re finding that your idea b… Read More
2021-03-02 09:07
As specialists in digital marketing, hundreds of customers have asked us this question: “Which is better for my business, Google Ads vs. Facebook Ads?” Almost every time, we have… Read More
2021-02-26 14:18
To succeed in digital marketing today, you have to stand out from the crowd. If you’re interested in striving to be the very best in your field, standing out and taking risks? If so, t… Read More
2021-02-23 14:18
If there is one thing that we tend to equate, it’s that more leads mean more money. But the number of leads that you get might not always be the most important thing. More and more, pe… Read More
2021-02-19 08:33
In our last post, we discussed exactly what a lead generation landing page is, as well as a few tips for improving conversions.
If you’re finding that your conversion rates ar… Read More
2021-02-16 08:30
No matter what industry you’re in, you need at least one lead generation landing page. These pages do all the hard work of grabbing your audience’s attention, and convincing them… Read More
2021-02-15 20:19
It can be difficult to create effective Instagram captions. Should they be funny? Maybe serious? Inspiring? Should you make use of hashtags and emojis? Which ones? And what about a call-to-a… Read More
2021-02-09 20:08
Conversion copywriters are wonderful human beings. They write landing page content that converts readers and produces sales. Would you like to have the same skills they do? Would you like to… Read More
2021-02-06 11:04
We’ve spoken at length about lead generation, covering a few methods and some of the theory. Of course, general lead generation is just the first step. While it can be said that &lsquo&hell…Read More
2021-02-03 22:33
LinkedIn is often not the most obvious choice when deciding between social media marketing platforms, but for B2B opportunities, LinkedIn is a goldmine. According to the Sophisticated Market… Read More
2021-01-29 22:27
You may have noticed that we talk about content marketing a lot. Really. A lot.
There’s a very good reason for this. Content marketing just works – something we discuss in Cre… Read More
2021-01-26 22:23
By now you should know that marketing is a wide field. Whether you’re looking to generate leads, build brand awareness or drive sales, there are many strategies available. There is one… Read More
2021-01-22 22:17
Just by the fact that you’re reading this blog post, you should hopefully know that we are major proponents of content marketing, especially when you need to generate B2B sales leads … Read More
2021-01-19 22:06
Inbound marketing has proven to be an effective tool over the last decade, helping marketers to find sales leads and convert them into paying customers. Of course, not everyone has the marke… Read More
2021-01-15 21:58
What is Demand Generation Marketing?
Demand generation marketing describes the full umbrella of marketing programs which serve to get customers excited about your brand. Demand generation… Read More
2021-01-13 11:10
According to the 2019 trends report released by The Content Marketing Institute, 78% of B2B marketers already make use of content marketing. The most successful of these have a well-document… Read More
2021-01-06 11:07
With this guide, we’ll show you how to build an effective, lead-generating B2B content marketing strategy.
Just by the fact that you’re reading this blog post, you should hope… Read More
2020-12-28 14:23
When you think tech tycoon, does a female spring to mind? Probably not. The underrepresentation of women in the tech industry is obvious. Whether it be as investors or inventors, female… Read More
2020-12-19 10:28
If there is one thing that harms many new businesses, it’s that they don’t take the time to properly define their target market. Or they go about it all wrong. Understanding your… Read More
2020-12-15 10:18
Conversion copywriters are wonderful human beings. They write B2B landing page content that converts readers and produces sales. Would you like to have the same skills they do? Would you lik… Read More
2020-12-08 16:24
There seems to be a public misconception about content and SEO. After a brief Google search, you’ll find articles saying that SEO is dead and content is king. The Mail and Guardian art… Read More
2020-11-27 10:44
There is a lot of talk about the B2B marketing funnel. Who owns it? Marketing or Sales? Is the funnel even still relevant to modern buying processes?
The answer to those questions… Read More
2020-11-17 10:47
Content marketing is a vital part of any B2B marketing strategy. Not only is it effective for generating new leads – it is also useful for nurturing warm leads into sales-readiness. It… Read More
2020-10-24 10:48
In our previous blog post, we discussed how generating leads is the biggest challenge in B2B marketing these days, as well as some methods for generating leads with social media. Of course… Read More
2020-10-17 10:45
Generating leads in the biggest challenge in B2B marketing these days. Afterall, without leads, you have no clients, no revenue and no business. Without leads, your business is sunk. The obv… Read More
2020-08-28 17:33
COVID-19 has turned billions of lives upside-down. The global village desperately needs a win. We may have one – environmental recovery. We have seen news, both genuine and manufacture… Read More
2020-08-14 10:18
Some brands have moved away from long-form content because they fear that the public’s attention span is declining. A myth we have been told constantly. Science has shown this to be fa… Read More
2020-08-06 17:16
Since the outbreak of COVID-19, there has been a major shift in the way we work. In fact, an MIT study shows that in the US, over half the pre-COVID-19 workforce is now working from home (WF… Read More
2020-07-17 15:57
Let’s talk about pimping your blog.
Blogging has become a real social phenomenon over the past few years and for good reason. Besides being a great customer service tool, its ability t… Read More
2020-07-17 10:56
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
The post Hello world! appeared first on Goodmanlantern Read More
2020-07-10 09:34
So you’ve decided to invest some time, effort, and budget into your business’s online presence.
You’ve heard that social media is the way to go. While social media can play… Read More
2020-07-10 09:34
So you’ve decided to invest some time, effort, and budget into your business’s online presence.
You’ve heard that social media is the way to go. While social media can play… Read More
2020-06-29 17:05
Content marketing is a significant part of any digital marketing tool kit. Content that is SEO-optimised is even more important when it comes to increasing the visibility of your site, as 95… Read More
2020-06-25 18:58
The quality of a brand’s content can mean the difference between success and insignificance in the business to business (B2B) market. Content marketing has been shown to increase busin… Read More
2020-06-08 13:46
Copywriting and SEO content writing – you’ve heard of them both but are they really different?
Which one is more important for your business?
Should you invest in an SEO content… Read More
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