Any shopper who spends a lot of time on your e-Commerce site and doesn’t buy anything may actually have been unable or unwilling to complete the purchase due to confusion.
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How about not being hypothetical when you schedule your posts and forecast the best times to experiment with your content and bring maximum clicks and engagement on all your social media cha… Read More
With over 80 million + Millennials all acro
ss the globe, brands recognize the importance of shifting focus to this group. However, doing so often proves challenging, because many of the sel… Read More
We always have this question in our mind on how we measure the value that our brand is adding to the business? Many experts suggest that there are many metrics to weigh the value of a brand;… Read More
What strikes your mind when you hear of the word ‘digital nomads?’
Well, they are people like you and me; it’s just that they could be a bespectacled programmer who wants t… Read More
If you have noticed, content has been playing a major role in contributing to any online businesses across various industries, to be more precise, it’s where any buyer gets information… Read More
Sometimes when left unsupervised your online forms can turn out to be a lot of trouble for your conversions. It helps to optimize your forms for better performance, they can become your webs… Read More
The super system, our human brain is undoubtedly the main organ of the human body. The brain on an average, weighs about 1.4 kg that is 2% of total body weight and roughly shares many proper… Read More
In the case of a GSR, the impact of any emotionally arousing content, product or service can be subjected to testing with actual physical objects, videos, images, sounds, odors, food probes… Read More
Lately we have been reading researching and getting a lot of insights about the GSR, what our findings indicated was that you can tap into unconscious behavior that is not under cognitive co… Read More
We all have by now learnt that an ECG is done with the help of few electrodes and other measuring monitors in order to track any abnormalities or heart related diseases. However, the subject… Read More
Not to spoil your anticipation, but here to surprise you on the discover that eye tracking is not exactly a novelty as such but in fact, it has been here for many years of psychological rese… Read More
The Galvanic Skin Response also known as GSR, is a process to measure the electrical conductance of the skin in a human as it varies with changes in the environment around every individual… Read More
The facial expressions are movements of the 43 muscles in our face supplied by the facial nerve that are attached to help them move accordingly.
(Image Source: Google)
So what are emotions… Read More
Imagine riding the fastest bike for the first time; to your surprise you are doing an easy 121mph and can hardly breathe as sweat pearls are running down your face due to the condition. The… Read More
When you are nervous, scared or panicking, whatever situation be it, your pulse rate increases rapidly. An interesting thing about our heart rate is that, whenever such unpredicted situation… Read More
If you have been advised for an ECG at any hospital or by a specialist, then you must be aware about it, right? Ahem, we know you are curious now, so let’s begin, the ECG records the e… Read More
An interesting key factor in the human brain’s ability to change via neuroplasticity is that neurons form interconnections based on simultaneous firing over a certain period of time. A… Read More
Do you know your brain is one of the most unique, complex and fascinating elements in the world? It’s a great organ that allows you to remember past events; helps analyze current situa… Read More
No matter how different we are from others but some emotions are what make us look alike species. Rich or poor, educated or illiterate be it any type of a person, our emotions are univ… Read More
In the last decade the implementation of ECG recordings in biometric recognition studies has significantly proven to be useful. The ECG characteristic has made it suitable for identification… Read More
The Facial expressions are movements in the face caused by the numerous muscles supplied by the facial nerve that are attached each other and move the facial skin.
Surprisingly our face is a… Read More
We have mentioned in our previous blog about what ‘eye tracking’ is all about, now we will tell you how it is analyzed or interpreted. The whole procedure includes lots of device… Read More
In the evolving era of technology, here is something that might excite you, it is the eye tracking. In the simplest terms, the eye tracking is the measurement of activities in the eye. It is… Read More
The electroencephalogram (EEG) is a test conducted to evaluate the electrical activity occurring in the brain. To throw some more light on this, the brain cells communicate with each other t… Read More
Welcoming you all to ‘The Year of Video Marketing,’ as businesses find new, inventive ways to communicate to their target group, we have now reached the ultimate level of it by p… Read More
Just about every marketer needs to know about reciprocity or as it’s commonly known as reciprocation.
Researchers have shown that if you do something for someone first, they are more l… Read More
Remarketing is an interesting and innovative way of connecting with visitors on your website who might have not made a purchase or enquiry in the recent. The remarketing allows you to projec… Read More
The buyer psychology or neuromarketing isn’t something to be afraid of. It’s something to be embraced. In our following blog, we will be very simple and clear about the three typ… Read More
Recent marketers can track and analyze virtually each step of a customer’s journey. Having enough data to support, it still remains difficult to size down to theories on how the human… Read More
As we know the best brands are built to last for a lifetime. To begin with a few examples, General Electric existed over a period of 118 years, IBM recently celebrated their 103rd birthday a… Read More
Marketing as we all know is a problem solver; in fact it is the most reliable source of help for all the problems we encounter in the business. Well, in that perspective the email campaignin… Read More
How often do we run over fancy headlines? Most of the time, for instance, kingfisher was a popular company and had a catchy line to it ‘king of good times’. Now whether it was po… Read More
In today’s fast paced world, where digitization has become a necessity in many aspects of life, Google Search has slowly become a popular panacea of all queries. Whether it is a movie… Read More
We know that our brain forms the very first impressions of both people and things very quickly. In a 2006 study it was shown that a mere 50 milliseconds were enough to form an opinion about… Read More
Every picture tells a story and good logos do exactly that for Brands, they tell the story of the brands. Great logos are recognizable in a fraction. Just like, Target hits the bull’s… Read More
Your brand tells customers what they can expect from your products and services, and it communicates what sets you apart from the competition. Your brand is the essence and personality of yo… Read More
Any shopper who spends a lot of time on your e-Commerce site and doesn’t buy anything may actually have been unable or unwilling to complete the purchase due to confusion.
Confusion ca… Read More
Learn how your customer basically thinks – Consumers are left confused by online retailers and businesses. Look at the consumer influence on purchase below,
Is it surprising that more… Read More
What do you think, does animation add to the viewing experience? Should there be more animation, or is this a technique that will become annoying once we’ve all seen it many times?
I&r&hell…Read More
With the advent of digital, social, web, mobile, the way we market has changed a lot. Customer acquisition wars are now fought on search engines and social media. Customer engagement, reach… Read More
We are all going to witness acceleration in the shift towards inbound techniques rather than outbound techniques in marketing. The e-commerce industry and online shopping trends in India are… Read More
Neuromarketing is a term that has often been used in the media in recent years. These social discussions have generally centered on potential ethical aspects and the public fear of negative… Read More