Every picture tells a story and good Logos do exactly that for Brands, they tell the story of the brands. Great logos are recognizable in a fraction. Just like, Target hits the bull’s-eye, Nike goes swoosh, and Apple catches the eye, good logos should make a lasting impression amongst their audience. They must be unique, memorable and stand the test of time.

In our day to day life, we come across eye catching logos everywhere, but what we don’t realize is the amount of brainwork that goes into designing them. From conceptualization to rollout, there’s so much to consider when reprising the true spirit of your brand into a single emblem.

Let us share some tips that can help build a better logo and design –

Which logo would suit your company best? –

There is no one type of logo that works for everyone, you got to opt for which fits you the best depending on your name and what you provide or make.

For example, if you have a short company name like eBay, a wordmark logotype could work great. Wordmarks and letterform logos generally help consumers remember your name better than abstract logos. If you opt for an abstract symbol, however, be sure it’s straightforward and mirrors the personality of your brand at its best.

What are the key points about your business that the logo should convey? –

Right from the logo color to the shape it should provide an immediate sense of what your company is all about.

When people look at it, they should get a feel for your brand personality and your distinctive points of view. They should know that you’re different from your competitors, you’re professional, and a real business and you’re confident and successful in what you do.

What could be your best logo colors?

Color choice is incredibly important. To best differentiate yourself, it’s paramount to choose a color that your competitors do not use in their logos. While choosing the colour for your logo, it is important to keep in mind that different colors pack different psychological elements. Hence the colour of your logo should articulate the essence of your organization. For example, the color red appropriately used in Red Bull’s logo is active, intense and even a little alarming. That’s what catches the fancy.

Fonts to be considered –

Fonts and colors convey and inspire various emotions towards your brand. Different fonts work best for different businesses, you have to identify yours and implement it accordingly.

For example, a logo for a legal firm which should convey honorability, strength and justice might best be represented in a bold, straightforward font free of flourish, whereas a candy shop might opt for a whimsical font that communicates youth, sweetness and fun.

In general it is important to note that only after a logo becomes familiar, does it function the way it is expected to. More or less like how we must learn people’s names to identify them

The logo identifies a business or product in its simplest form.